GUILHERME ALLAN BACKA
Senior Web & UX Designer
Curitiba - Paraná - Brazil
Mobile: - | Email:-Portfolio: behance.net/guiallan | LinkedIn: linkedin.com/in/guiallan
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Professional Summary
Senior Web & UX Designer with over 15 years of experience in creating websites, landing pages, and digital
products that drive measurable marketing results. Combines technical proficiency with strategic vision to
enhance user journeys and brand performance. Proven track record of leading digital projects in agile
environments and delivering effective design solutions for both agencies and financial companies.
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Professional Experience
Senior Web & UX Designer
Ark Tecnologia - Freelance Studio
Aug 2023 - Present
- Delivered UX/UI and responsive websites for startups and SMBs in Brazil.
- Handled projects from planning to deployment using WordPress, Framer, and Figma.
- Developed custom landing pages and email marketing templates using RD Station, Brazil's leading
marketing automation platform similar to HubSpot's drag-and-drop and code-based builders.
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- Integrated WordPress sites with CRM platforms to capture leads and enhance marketing automation. For
example, I collaborated with goshenland.com.br to integrate over 15 WordPress landing pages into their
CRM, configuring forms to route leads into the correct funnel stages. I also refined automation workflows and
tagging logic to enhance the generation and qualification of business opportunities.
- Open to international freelance opportunities.
Web Projects Leader & Senior Web Designer
Select Nitro (Financial Market Company)
Jun 2021 - Jul 2023
- Led digital projects using Agile methodologies, coordinating cross-functional efforts in design and
development
- Designed websites, landing pages, and digital assets for financial products
- Implemented UX/UI strategies to improve performance and user engagement
Senior Web Designer
Summit Criativa (Advertising Agency)
Aug 2018 - Jun 2021
- Managed client accounts and led web design projects from concept to delivery
- Designed websites and e-commerce platforms aligned with marketing strategies
- Created email campaigns and marketing flows integrated with CRM tools
Mid-level Web Designer
Zero Cinco Propaganda (Advertising Agency)
Apr 2010 - Dec 2012
- Developed websites, email campaigns, banners, landing pages, and e-commerce solutions
- Worked closely with clients to define project scope and deliver customized solutions
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- Ensured SEO and responsive design best practices
Junior Web Designer
Jornale Comunicação (Online Journal)
Jun 2009 - Apr 2010
- Maintained and developed WordPress blogs and digital assets
- Created marketing content such as email campaigns, landing pages, and banners
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Education
Bachelor's in Multimedia Production (Web Emphasis)
Opet Technology University - Brazil
2006 - 2009
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Skills
- UX/UI Design, Responsive Web Design
- WordPress Development & CRM Integration
- Figma, Framer, Adobe Creative Suite
- HTML5, CSS3, basic JavaScript
- RD Station, Email Marketing Templates, Landing Pages
- SEO, Google Analytics, Performance Optimization
- Agile Methodologies, OKRs, Product Thinking, AI Productivity Tools (ChatGPT, Freepik)
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Certifications & Courses
- Framer Skills (ongoing)
- UX Design - Design Circuit (ongoing)
- Product Management - PM3 (ongoing)
- Management by OKRs - G4 Education (2023)
- WordPress Theme & Plugin Development - School of Net (2012)
- Google Analytics - WA Consulting (2011)
- SEO - Agência Mestre (2011)
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