Guha Bharadwaj

GUHA BHARADWAJ G002, Deja View Homes, Nagavarpalya, C.V. Raman Nagar, Bangalore, Karnataka, India - 560093-| - With over 15 years of marketing and management experience, I combine the fundamental principles of marketing and apply it to constantly evolving marketing technology, I know how to develop a strong and sustainable marketing program; online and offline. I specialise in marketing strategy, digital marketing, marketing automation, search marketing, content marketing, websites, social media, and more. Professional Experience ConnectALL Senior Marketing Manager Feb 2014 – Mar 2020 • Conceived marketing plans and resource requirements. Directed marketing projects at all stages, including conceptual planning, scheduling and final implementation. • Responsible for marketing programs resulting in a 3x revenue growth. • Planned and executed events and marketing programs, producing 2x goal of qualified leads. • Developed KPI’s and insights on marketing campaigns to assess performance against goals. • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation. Built brand awareness and generated leads while managing internal and external marketing campaigns and programs. • Aligned activities with corporate objectives by coordinating marketing, sales and engineering processes. Go2Group Senior Marketing Manager Feb 2014 – Mar 2020 • Established and managed overall business plan for the marketing department. • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation. • Planned and executed events and marketing programs, producing 3 times goal of qualified leads. • Hired, trained and mentored personnel on best practices and protocols to maximise productivity. • Optimised marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol. • Planned large-scale events such as trade-shows, conferences, and meetings. Stylus AVP – Business Development May 2007 – Dec 2013 • Responsible for up to 95% of the top line • Handled corporate sales, marketing and business development. • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit. • Capitalised on industry and marketplace trends to strategise solutions and enhance business operations. • Achieved established KPI's for company, regional team and individual performance through teamwork and focus on customers. Doha Asian Games Organising Committee (DAGOC) OCA Headquarter Hotel Supervisor Dec 2004 – Jan 2007 • Draft and negotiate on terms and conditions in contract worth over USD 6.5 million • Coordinated schedules and timelines for all events. Ensured smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up. • Supervised onsite team of security, transport, protocol, travel, volunteers and more. • Managed event logistics and operations, including support staff, vendor services and volunteers. Managed administrative logistics of events planning, including contract signing, event booking and event promotions. • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation Education • B.Sc Hospitality & Hotel Administration – Institute of Hotel Management, Catering Technology and Applied Nutrition, Chennai — Indira Gandhi National Open University • Rishi Valley School Certifications • Re-energize marketing - Philip Kotler Center for Advanced Marketing - Design Thinking for Business Innovation Darden School of Business via Coursera • Scaling operations: Linking operations to Strategy - Kellogg School of Management via Coursera • Introduction to Marketing - Wharton School via Coursera • Google Tag Manager Fundamentals • HubSpot Inbound Certified Other Interests • Animal Welfare: I am the co-founder of an animal welfare NGO - Animals Matter to Me • Music & DJ’ing • Formula 1