Greg

GREG NORMAN Product Designer -/ www.gregnorman.co.za ABOUT EXPERIENCE UI/UX Strategy & Design I'm a UX strategist and UI designer who believes that effective product design requires insight at the intersection of the user, business, technology and design. My strengths lie in defining product vision, crafting compelling narratives and designing intuitive human-centered experiences across complex ecosystems. I enjoy interacting with clients and internal teams to bring innovative ideas to life. I fundamentally believe that user insight and design can transform companies, change culture and improve lives. Freelance Aug 2015 - Current Cape Town, SA - Global Collaborations Establishing strategic roadmaps for omni-channel UI/UX Design improvements. Managing the UX and creative process, workflow deliverables and teams to deliver outstanding work. Leading the development and execution of creative concepts, digital assets, screen designs and brand style guides. Leading and executing the user testing strategy, with a view to improving user experiences and conversion rates across multiple platforms. Producing UX deliverables, such as prototypes, personas, user journeys, wireframes and user requirements. Daily project management of UX and UI Design deliverables. Working closely with clients, product managers and engineering teams to define UX project acceptance criteria and assist in quality control. Utilizing customer insights, customer support feedback and analytics to make data-driven decisions that will optimize the user experience and improve KPIs. Supporting and validating team’s work through analysis of quantitative and qualitative data. Preparing deliverables and presentations to inform, educate and influence stakeholders. Lead UI/UX Designer Spree / Media24 Ecommerce Apr 2013 - Aug 2015 SPECIALTIES UX Strategy Interaction Design User Experience Branding Spree (A division of the Naspers Group) is an online shop were you can buy designer fashion selected and styled by your favourite magazines. Collaborate with product management and engineering to define and implement innovative solutions for the product optimization and growth. Execute all visual design stages from user scenarios, prototyping, design and final hand-off to engineering. Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas. Setup and analyse A/B test experiments to improve user experience. Conduct user research and evaluate user feedback to optimize product experiences. Establish and promote design guidelines, best practices and standards. Senior Interactive Designer Touchlab Storytelling Mar 2011 - Apr 2013 Touchlab (Division of Media24) is a mobile application development and design company. Use Case Scenario Development Creative Leadership Mentoring Produce and review wireframes and story boards for digital products. Clearly articulate design needs and key decisions to business stakeholders across markets and brands collaborating closely with project managers. Design elegant and delightful product experiences as part of cross-functional agile product teams. Research, identify and articulate customer needs. Build prototypes and design tests to validate customer needs, requirements and behaviors. Help product owners define both long and short-term vision and roadmap for digital products. Collaborate with other designers to problem solve business challenges and maintain design consistency. Creative Director Fluorescence Interactive Apr 2010 - March 2011 Hire, develop and manage the creative team. Pitch ideas to clients if working for an agency or present to directors if working in-house. Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible. Storyboard or translate ideas to the creative team of art directors and designers. Lead multiple projects from conception to completion in accordance with deadlines. Ensure all the organisation’s or client’s visuals are consistent with the overall brand. Develop concepts for marketing and advertising campaigns. Oversee photo and TV shoots. Select external suppliers when necessary. Sign off projects before they are presented to the client. Creative Director TBWA / TEQUILA Sep 2008 - Mar 2010 Manage the creative process from concept to completion. Translate marketing objectives into clear creative strategies. Work closely with multidisciplinary project teams, particularly creative teams. Lead and direct the creative teams in the production of all marketing collateral. Ensure visual communication and brand standards are met. Oversee client pitches and proposals. Oversee profitability, deliverables, timelines and budgets Meet with clients or upper management to explain campaign strategies and solutions Review work, troubleshoot and provide feedback to creative teams Help in the hiring and training of creative staff Manage and cultivate the career development of staff members Web Designer INXCOM - Interface Communication Jun 2005 - Feb 2008 Working as part of a multidisciplinary team. Design websites and all associated online materials. Create storyboards and motion design narratives for animation. Meet with clients to discuss requirements and/or project progress. Translate briefs and client feedback to align with business objectives. Keep up to date with recent technological and software developments. Develop skills and expertise in appropriate software/programming languages such as HTML, CSS and Javascript. Create products that are user-friendly, effective and appealing. EDUCATION BA in Motion Picture AFDA Jan 2004 - Dec 2005 Certified Usability Analyst Human Factors International Jan 2015 Digital Marketing Digital Strategy Red & Yellow Red & Yellow Jun - Aug 2015 Sept - Oct 2015 ACCOLADES Gold Pixel 2 Silver Pixels Bronze Loerie Best Ecommerce Mobile Site The Bookmark Awards Loerie Awards - The Bookmark Awards SA Ecommerce Awards www.gregnorman.co.za