Grant Higginson
DIGITAL MARKETING EXPERT
-• Calgary, Alberta, T2G 0T5• -
granthigginson.com
Introduction
Innovator with over 6 years’ experience driving revenue and profit increases through the web
by developing strategic partnerships, capitalizing on emerging technologies, acquiring valuable
content and developing clear brand messaging. Successes recently include a 100% increase in
revenues and 20-fold boost in web traffic for Xcapefest Curacao.
Core Competencies
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Technology Leadership
Developing Internet Strategy
Judgement/Problem Solving
Company Acquisitions
Internet Start-Ups
E-commerce Operations
Operations & Infrastructure
Technology Integration
Profit & Loss
Project Management
Strategic Business Thinker
Implementation & Maintenance
LinkedIn
GrantHigginson
Suite 301, 1410 9 Ave SE
Calgary, Alberta
T2G 0T5
Tel.
Web.
Email.
1 -
www.granthigginson.com-
Grant Higginson
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Professional Experience
Welby Consulting
President, Chief Digital Officer
2015 to Present
Established Welby Consulting to service small to medium sized businesses that were currently
lacking an effective digital strategy.
Results: Acquired 12 clients who required responsive web development to compliment and
build their businesses and open up new opportunities.
• Grew traffic for Xcapefest Curacao Island Festival from 100 unique visitors per day to
over 1000 unique visitors per day, resulting in online revenues of $300,000+
• Boosted ad revenues by securing sponsorships with Coca-Cola, Digical, Air Transat,
Benson & Hedges, The Curacao Tourism Board, Acoya Hotel & Suites, Saint Tropez
Ocean Club, Bluestar Jets and more
• Launched e-commerce store in just 2 months, generating an immediate $300,000 in
revenues.
• Other clients include: Vantage Medical, Ambitious Lifestyles Clothing, Own The Barrel,
Hotel Blackfoot, Lot Squared Development, The Sundance Film Festival’s Green Room,
Wa-Dakara Kimono Art, CashPal, Trumpet Interactive
Media Link Productions
VP, Sales & Marketing-
Appointed to market & sell a TV series for CTV on Alberta-based Oil & Gas companies that had a
credible reputation, but was trapped in a niche category deemed too small to build a credible
and profitable series.
Results: Secured $200,000 in sponsored funding to produce the TV series and transformed
company into content powerhouse by expanding niche to open up new opportunities.
Freelance
Marketing Consultant-
Following the sale of event promotions company in 2010, worked on a freelance contract basis
for numerous top-tier companies (Disney, Smirnoff, Johnnie Walker, Absolut Vodka, Kia Motors,
Honda Motors and more) while pursuing a long-time curiosity in personal fitness. Acquired
certifications as a personal trainer & nutrition coach while continuing to offer expertise and
knowledge to build great companies.
Results: Client specific; most notably, work with Diageo was instrumental to launching new
product, Jeremiah Weed, as well as opening up Johnnie Walker to a new generation of Scotch
drinkers.
LinkedIn
GrantHigginson
Suite 301, 1410 9 Ave SE
Calgary, Alberta
T2G 0T5
Tel.
Web.
Email.
1 -
www.granthigginson.com-
Grant Higginson
•••
Technical Skills
• Programming: XHTML/HTML5; CSS3; RSS; Regular Expressions; MS SQL; MySQL; PHP; XML; JavaScript
• Operating Systems: Windows (10, 8, Vista, XP) Linux (Ubuntu)
• Software: Adobe Creative Cloud 2016; DreamWeaver; Photoshop; Illustrator; InDesign; Brackets;
FileZilla; Axure RP
• CMS, Blogs and Forums: WordPress; Joomla; Drupal; vBulletin
• Email Marketing/CRM Integration: SalesForce; HubSpot; Insightly; InfusionSoft; OpenLeads;
ConstantContact; MailChimp; YesWare
• Web Analytics: Google Analytics; Yahoo Web Analytics; Crazy Egg; Compete; Google Website
Optimizer; Optimizely; KissInsights; 4Q; Facebook Insights
• Internet Advertising: Google AdWords; Yahoo! Search Marketing; Bing Search Marketing; DoubleClick
Education & Training
Diploma, Digital Marketing, ALISON (2015)
Google Certified Professional
Yahoo Certified Search Ambassador
Bing Ads Certified
HubSpot Inbound Marketing Certified
Hootsuite Social Media Marketing Certified
MOZ Search Engine Optimization Certified Professional
LinkedIn
GrantHigginson
Suite 301, 1410 9 Ave SE
Calgary, Alberta
T2G 0T5
Tel.
Web.
Email.
1 -
www.granthigginson.com-
