Graham Charlton

Graham Charlton

$40/hr
Content strategist
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
51 years old
Location:
Yarm, Durham, United Kingdom
Experience:
15 years
About

A highly experience content strategist and creator with over 16 years’ experience driving growth and engagement through digital marketing, content strategy, SEO, and editorial leadership. I specialise in building and scaling high-performing content teams and strategies for fast-growing SaaS, ecommerce, and B2B brands.

Throughout my career, I’ve led content functions across a range of sectors—from subscription apps to martech to enterprise B2B. I played a key role in growing Econsultancy from startup to £25m sale, and more recently led the content strategy at LXA. I’m skilled at combining audience insight with SEO data and business goals to deliver content that performs—whether that’s generating leads, driving sign-ups, or improving conversion.

My content background spans blogs, video, UX copy, whitepapers, landing pages, and in-depth research reports. I’ve interviewed global CMOs, scripted award-winning videos, and created resources that sales teams rely on. I’ve also implemented AI and automation into content workflows to improve scale and consistency, without losing the human touch.

I bring a practical, audience-first mindset to every project, backed by strong analytical skills and a deep understanding of content’s role across the funnel. I’ve built and managed in-house and remote teams, developed brand tone of voice guidelines, and worked cross-functionally with product, SEO, and demand gen teams to get results.

Tools I use regularly include Google Analytics, SEMrush, HubSpot, WordPress, and Webflow. I’m also confident using AI tools like ChatGPT and Claude to speed up research, ideation, and production while maintaining editorial standards.

Whether working hands-on or at a strategic level, I’m passionate about creating standout content that builds trust and delivers business impact. I’m currently looking for my next opportunity with a high-growth brand that values clarity, creativity, and content that works.

Languages
Get your freelancer profile up and running. View the step by step guide to set up a freelancer profile so you can land your dream job.