Grace Udo

Udo, Grace Peter - ·- PROFILE I am a highly motivated and detail-oriented virtual assistant with over four years of proven experience in administrative support, project management and digital marketing. My administrative skills are exemplified in my ability to manage calendars and appointments, provide logistical support, schedule meetings, take accurate minutes, and handle bookkeeping. As a project manager, I am well-grounded in project lifecycle development, including strategic planning, budgeting, fundraising, proposal development, project implementation, and monitoring and evaluation. I am also a well-experienced digital marketing professional, skilled in lead generation, content marketing, social media management and advertising, SEO writing, content research, and developing/implementing effective content strategies to optimize marketing efforts. My passion lies in ensuring the effective functioning of organizational operations through my commitment, skills, and experience. KEY COMPETENCIES Soft Skills : Collaboration, Coordination, Critical Thinking, Problem-Solving, Adaptability, Learning, Communication (verbal & written), Maintaining Confidentiality, Time Management, Organizational Skills, Attention to Details, Multitasking, Decision-making, Customer Service, Interpersonal Skills. Technical Skills : Project Management, Data Analysis, Communication/ Behaviour-Change Strategy Development, Reporting, Procurement, Logistics, Project/Program monitoring & Evaluation, Brand Strategy Development, Microsoft Office (MS Word, Excel, Outlook, PowerPoint), Google Workspace, Data Entry, Social Management, Copywriting, Email Marketing (Mailerlite, Mailchimp), Digital Graphics Design, SEO Article Writing, WordPress Proficiency, Record-Keeping & Filing, Using CRM Tools Like Zoho, Asana, etc. PROFESSIONAL EXPERIENCE The Content Advocates (Remote) Digital Marketing Lead (Part-Time Consultancy) December 2022- Present Role Summary: Managing and executing internal and client’s digital marketing campaigns, ensuring their success. Role Description: Creating engaging newsletters and optimize SEO articles to enhance brand visibility and drive audience engagement for the organization. Cultivating strategic partnerships and securing key B2B and B2C clients to help them drive business growth and expand market presence. Conducting comprehensive marketing research to gain insights into target markets, competition, and emerging trends, to facilitate informed decision-making. Developing and implementing diverse marketing strategies, encompassing brand positioning, go-to-market plans, growth initiatives, and lead generation campaigns. Aligning marketing efforts with pre-established benchmarks, constantly evaluating performance and optimizing strategies to achieve and exceed set targets. Key Achievements: Achieved top rankings for two high-value keywords within 3 months for "API Toolkit" through strategic content development and SEO implementation. Implemented a demand generation framework for "Sendfunds," driving a 200% increase in monthly app downloads and daily active users. Improved awareness, retention, and ROI for "ROPA Brand" through touchpoint and marketing funnel optimization strategies. This resulted in a 250% increase in ROAS, a 12% newsletter CTOR within 2 months, and improved brand keyword rankings through SEO efforts. Launched a comprehensive digital campaign for "Ageless Smallchops and Grills," boosting customer retention and social media presence. This resulted in positive customer feedback and a gain of over 238 new customers within 3 months. Creekland Support Initiative (CSI), Abuja-Nigeria. Community Engagement Manager – Part-Time November 2022 – December 2024 Role Summary : Managing and supervising the organization's humanitarian and social development projects, including communication-centered campaigns, to ensure they are implemented effectively and have a positive impact. This is done in line with established strategies and policies. Role Description: Developing and fostering partnerships with government, private sector, and nongovernment organizations. Conducting project planning, strategy development, and co-creation of work plans with the programs team. Reviewing needs and baseline assessment reports to inform project implementation. Implementing WASH sensitization programs to promote hygiene and sanitation practices. Advocating for the improvement of nationwide policies through visits to policymakers. Mobilizing virtual and rural communities to actively participate in program activities. Engaging in content creation and publication writing to effectively disseminate information and awareness creation. Coordinating internal monthly programs and budget review meetings to ensure effective financial management and program implementation. Conducting monitoring and evaluation at key stages, including mid-line and conclusion of projects, to assess progress, identify areas for improvement, measure long-term effects, ensure sustainability, and inform decision-making for improved project outcomes. Organizing retreats to evaluate overall performance, document learnings, and share best practices for continuous improvement Key Achievements: Cultivated strategic partnerships with the private sector and government agencies, securing support for WASH programs from organizations like Clean Nigeria Campaign, OPSWASH, Armed Forces Radio, and FAB Treasure Foundation among others. Implemented a hygiene project to provide hygiene materials to 300 Students of School for the Blind Children, Abuja. Implemented a radio awareness program reaching 500K+ listeners nationwide to promote awareness of WASH issues and amplify the voices of underserved communities for one year. Led a growing community of third-year university students of public health and mobilized funding for their small-scale interventions. Planned and executed street campaigns applying Sanitation Marketing approaches to reach 2,000 people with hygiene messaging to address open defecation within the Federal Capital. Published 30+ well-engaged WASH-centered articles on diverse digital outlets. Analyzed programs and optimized 2 protocols to enhance project quality and results. WaterAid, Abuja- Nigeria Programmes Support Nov 2021-Nov 2022 Role Summary: Provided technical and administrative support to WASH programs. Served as secondment support to the Federal Ministry of Water Resources as WaterAid’s representative. Role Description: Managed calendar and coordinated meetings/events scheduling. Responsible for the development of concept notes and meeting reports. Providing logisitcal support such as flight booking, hotel reservation and hall hire. Drafted technical assessment data reports to guide infrastructure recommendations. Drafted plans, grant proposals, reports, presentations, and communications materials for WASH behavioural change interventions. Scheduled and compiled minutes for stakeholder working group meetings. Drafted quarterly progress reports highlighting key program updates to donors. As a secondment support to the Federal Government, I co-created behavioural change strategies for rural communities in Nigeria. Drafted engagement framework for government partners. Supported technical assessment for communities to assess project viability. Key Achievements: Coordinated project review meetings for large scale projects, this involved managing the entire process from budget and concept note development, seeking approval from budget holders to liaising with vendors and hotels for accommodation, conference rooms, procuring workshop materials, participant registration, minute-taking, and financial expense retirement. Drafted implementation plans and communications materials/media assets to reach 450,000+ community members in 3 states in Nigeria under the USAID Small town WASH Project. Provided administrative support for the successful implementation of the World Toilet Summit 2022, including concept note development, scheduling travel itineraries, reporting and social media copywriting. Drafted two Memorandum of Understanding documents to concretize our partnerships with Heineken Africa Foundation and Kimberly Clark Corp. FullRays Consulting Limited, Abuja-Nigeria. Administrative Intern Sep 2013 – Dec 2015 Role Description Management and procurement of office running materials. Maintained tidiness of office environment. Front-desk management and secretarial duties. Scheduling meeting appointments for executive staff. Managed the Managing Director's calendar. Drafted correspondence, letters, memoranda, and official communications to internal and external stakeholders. Assisted in the preparation and coordination of training programs. FREELANCING TLC Youth Forum| Accounts and Project Manager (Part-Time Consultancy) April 2022 - December 2024 As Accounts and Project Manager for The Youth Forum for three years, I consistently raised at least $20,000 annually to fund weekly operations and special events. I also implemented streamlined financial systems, resulting in over a 100% improvement in fund management compared to previous years. StratP3| Training Support (Part-Time Consultancy) February 2023 - March 2023 As the Training Support for StratP3, I developed comprehensive training manuals and trainer presentations, and also initiated meetings and recorded minutes. Frontpage Media | Graphics Designer (Social Media Manager, Part-Time) July 2023 - September 2024 For Frontpage Media, I provided graphic design services, creating their company profile and designing the content for their brochure. Additionally, I developed a partnership strategy targeting radio houses to expand their reach. Teens Choice Awards | Virtual Assistant (Social Media Manager, Hourly) April 2024 - July 2024 As a freelance Social Media Manager for the Teens Choice Awards Africa, I implemented strategies that resulted in a gain of 2,000 followers within a single month. EDUCATION BSC. Human Physiology Faculty of Basic Medical Sciences University of Calabar, Nigeria Jan 2016-Aug 2021 CERTIFICATIONS Title Administrative Assistant Training Executive Assistant Professional Certification (EAPC) Introduction to SQL Data Analytics Introduction to Python Fundamentals of Social Media Advertising Social Media Management Introduction to Social Media Marketing Source/ Year Alison (2024) MFT Institute (Udemy) Hygiene Behaviour Change Strategy WaterAid International (2022) Datacamp (2023) Datacamp (2023) Meta through Coursera (2023) Meta through Coursera (2023) Meta through Cousera (2023) Development Participation Award Project Management WaterAid UK e-Learning (2022) NYSC SDGs Certificate of Recognition National Youth Service Corp (2022) Links Some articles/blog posts I’ve written: https://substack.com/@creeklandsupportinitiative?utm_source=profilepage My Linkedin Profile: https://www.linkedin.com/in/grace-udo-75a52b14b/ My Design and Brand Strategy Portfolio Grace Udo (journoportfolio.com) Referees Irhose Apori Head of Growth and Demand Idowu Adebayo -- Project Manager, WaterAid Dr. Victor Oka Lecturer, University of Calabar -