GRACE ODUOR
Marketing and Communications Specialist
PERSONAL DETAILS
PERSONAL SUMMARY
Grace Oduor
C/O Teresa Akeng’a
University of Eldoret
P.O Box-
Nairobi, Kenya
M: -
E:-Skype: grace.oduor
A professional with over five (5) years of demonstrated progressive
experience in communications and outreach strategy development, program
management, project management, content development, digital marketing,
business development, brand management, competitions management and
public relations management obtained within an international advisory firm
(Big 4 firm). A proven ability to execute PR and communication strategies
effectively and develop content using effective story-telling approaches.
Easy going by nature, able to get along with work colleagues and managers,
ability to adapt to change in a short time, and willingness to work and travel
internationally, currently taking part in a mentorship programme looking for
a PR or communications senior specialist role that is exciting, challenging and
deeply rewarding in a multicultural and international setting.
AREAS OF EXPERTISE
● Communications
strategy development
● Program Management
● Project Management
● Content Development
● Digital Marketing
● Business Development
● Brand Management
● Competitions
management
● Market research
PROFESSIONAL
WORK EXPERIENCE
Marketing and Communications Specialist (short-term assignment)
The African Academy of sciences
3 February 2020 – 3 August 2020
▪
Successfully developed the marketing and communications strategy,
media engagement plan, social media plan, online advertising plan,
stakeholder mapping plan, brand messaging and budget for the Global
Grant Community and Grand Challenges Africa programmes.
Senior Advisor- Marketing, Communications and Learning
KPMG International Development Advisory Services Unit
September 2015- December 2019
Chartered
Institute
of
Marketing (CIM) Member
Developing and implementing strategic PR and communication campaigns as
well as managing call for proposals for various programs including;
TECHNICAL SKILLS
▪ The Africa Enterprise Challenge Fund ($356 million fund) funded by
Project management skills
the Governments of Australia, Canada, Denmark, the Netherlands,
Content writing skills
Sweden and the UK.
Graphic design skills
▪ Global Resilience Partnership ($150 million fund) funded by USAID,
Social media skills
DFID and Zurich Insurance.
Research skills
▪ Mastercard Foundation Fund for Rural Prosperity (US$ 50 million
Video editing skills
Fund) funded by Mastercard Foundation.
Photography skills
▪ Micro and small enterprise Authority (MSEA) MbeleNaBiz Business
Plan Competition ($600,000 fund) funded by World Bank aiming to
create jobs among marginalized youth in Kenya.
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COMPUTER SKILLS
ACHIEVEMENTS IN KPMG
Microsoft Office (Excel,
▪ Ideation and execution of communications and PR strategies,
PowerPoint and Word)
impacting brand awareness for the Mastercard Foundation Fund for
Adobe Photoshop
Rural Prosperity 2017/2018 Rolling Competition (over 3000
Adobe In design
applications received) and the MbeleNaBiz Business Plan Youth
Adobe Illustrator
Competition (over 11,000 applications received).
Zoho CRM
▪ Successfully developed and launched an integrated, multichannel,
MIS
print, broadcast, website, email, social media marketing campaign and
Mail Chimp
PR campaign that resulted in a total of 11,000 applications received
Drupal
for the MbeleNaBiz youth competition.
Online Advertising
▪ Spearheaded planning, conceptualization, development and
Google Analytics
fine-tuning of all communication materials to boost brand visibility
inclusive of i.e operation manuals, inception reports, press releases,
COUNTRIES OF WORK
brochures, banners, posters, advertisements etc.
EXPERIENCE
▪ Successfully secured media placement and interviews in Business
Daily, Africa Business, BBC Africa that resulted in increased brand
Kenya
exposure.
Ghana
▪ Secured partnerships with over 10 different institutions who
Uganda
supported the communication and outreach activities for the
MbeleNaBiz Competition to build credibility of the MbeleNaBiz brand.
LANGUAGES
▪ Captured learnings from major participants during project visits
through videos and photos to showcase the impact their projects are
English
making in the lives of smallholder farmers.
French
● Utilized Google Analytics and Sprout Social to track and evaluate
Kiswahili
website traffic, identifying gaps and determining best next steps to
maximize visibility.
Main roles and responsibilities include;
▪ Program management: Managing multiple projects by developing
work flows, process maps and work plans in line with goals and
ensuring projects are completed within stipulated deadlines
▪ Business development: Identifying viable business opportunities,
assisting with the technical and financial proposals by drafting
communication methodologies and developing communications
budgets in support of company goals.
▪ Communications strategy development: Developing, planning and
ensuring successful implementation of the communication strategies
for the programs to increase brand equity whilst ensuring brand
visibility.
▪ Relationship management: Fostering, nurturing and maintaining
collaborative relationships with donors such as DFID, Mastercard
Foundation, World Bank etc. media, agencies, partners and grantees.
▪ Digital marketing: Spearheading the digital marketing strategy
through building and managing social media profiles and content on
Facebook, Twitter, LinkedIn and Instagram.
▪ Content development and production: Developing and designing
high quality communication materials including; brochures, banners,
fact sheets etc.
▪ Event management: Organizing launch events, conferences,
workshops and webinars across Africa and participating in project
outreach activities.
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▪
Learning and Knowledge sharing: Capturing and documenting best
practices and success stories of participants through videos and
photos for learning, reference and dissemination though online and
offline channels.
GLAXOSMITHKLINE
Marketing Assistant- Wellness Portfolio
October 2014-September 2015:
REFEREES
Winfred Muasa
Program Officer
AAS
Mobile Number:-
Email:-Joseph Ondiek
Manager
KPMG
Mobile Number:-
Email:-Nashipae Leteipan
Manager
KPMG
Mobile Number:-
Email:-
GlaxoSmithKline
Project Management Trainee- August 2014 – October 2014
Silver Springs hotel
Sales and Marketing Executive- September 2013- June 2014
Professional Qualifications
▪ October 2019- Present: Chartered Institute of Marketing (CIM) –
Strategic Marketing: Simon Page College
▪ July 2018- December 2018: Chartered Institute of Marketing (CIM) –
Mastering Metrics: Simon Page College
▪ Chartered Institute of Marketing (CAM Diploma in Marketing
Communications- ICE College- February 2014-July 2017
Academic Qualifications
▪ Sept 2009-April 2013: Bachelor of Science in International Business
Administration (Second Upper Class Honors) Concentration:
Marketing: United States International University
▪-: IGCSE Certificate: Green Hills Academy, Rwanda
▪-: KCPE Certificate: Jomo Kenyatta Academy
▪-:
ICDL (International Computer Driving License)
certification Suites: Ms Office tools
TRAININGS
▪ Fundamentals of Digital Marketing-Google Digital Skills for Africa- 24 June
2019 - I gained useful skills in building an online presence, creating content,
understanding web design, user experience, social media and app
development
▪ Executive Leadership Program in Monitoring and Evaluation for Public and
Private Sector – KPMG- 10th-11th January 2019
I gained useful skills in developing an M&E plan frameworks and log frames
and methods of evaluation and assessments.
▪ Proposal writing skills- September 2018
I gained skills in the basics of writing Expression of Interests and also the
financial and technical sections of proposals
▪ Business writing skills training – KPMG- 2016
I gained professional Business Writing skills needed to write concise,
efficient messages and really excel in my work.
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