Grace Calderon

Grace Calderon Mobile: - Email:-Digital Marketing / Community Manager/ Advertising Profile I help companies with branding, organic growth, ads/promotion management, content creation, interactions (commenting and replying) target audiences, editing, and influencer collaborations. I'm an excellent bilingual content writer with strong communication skills and great eye to create and select content that will work the best either images or videos. With over 8 years of experience in social media, content marketing, customer engagement, and community management, I have been able to increase brand awareness, online presence, grow sales, and create community engagement. Professional Experience Freelance Work (February 2020 to present) Providing social media services on Upwork to a variety of small businesses to establish a successful social media presence. Gravity Social Asset Management (February 2018 to December 2019) Gravity is a global digital task force of 64 problem solvers, distributed in 10 countries. The new country that joined the team is Bolivia, which I took over. Oveja Creativa (Digital Agency) Bolivia Founder and CEO (January 2014- February 2016) As an entrepreneur duties included: Management Development, Project Guidance, Business Negotiations, Corporate Organization, Operations Administration, Team Leadership, Client Issue Resolutions. Social Media Management (Facebook, Instagram, Youtube) Account Manager of Absolut vodka, Chivas Regal, Havana Club, Stoli, Beefeater, Ballantines, Full Office, Delicor Supermarket, LOL gifts, Hard Rock La Paz) The Social Media tasks include: ● Creation of high quality content. Planning, programming, and scheduling posts. ● ● Tracking and monitoring posts of every account. Awareness analysis ● ● Recognising the target audience and potential followers for the pages. ● Reporting statistics on the performance of the pages and posts. Social Media by TAG (Digital Agency) Bolivia Regional Manager (January 2013 – February 2014) Social Media (Facebook, Instagram, Youtube) Account Manager of Samsung Bolivia, Estas Vivo Foundation, Safi Union, Camino Real Hotels, Modax Bolivia, Segapaz Events, and RPK Bolivia. Elaborating Social Media strategy; tracking and monitoring the posts of every account, awareness analysis, targeting audience and potential followers as well as reporting statistics on the performance of the pages and posts. Imperial Silver (sterling silver Jewellery Company) Administration and Marketing Manager (March 2009 – January 2010) Responsible for product marketing and promotion, brand positioning, marketing plan implementation, planning and executing events to launch new products, finding new distributors, inventory monitoring, and administrative management. Education Digital Marketing, Social Media and Advertising Postgraduate course, Miami Ads School, Buenos Aires Argentina (April 2016 - Aug 2016) Technician in Community Management and Social Networking, INESDI Barcelona (Feb 2012- July 2012) Master in Psychology of Creativity and Innovation, Universidad Autonoma de Barcelona (Oct 2011- Feb 2012) Master in Strategic and creative’s direction of communication and advertising, Instituto Europeo di Design, Barcelona España. (Nov2010 - July 2011) Bachelor of Business Administration in Commercial Engineering, Universidad Privada Boliviana UPB, La Paz Bolivia (Jan 2003- Dec 2006) Technical Skills MS Office, Photoshop, Illustrator, Basic knowledge of HTML, Google Analytics, Google AdWords. Languages Spanish – Native / English – (fluent written and spoken) / Portuguese – intermediate Skills -Digital & Social Media Marketing -Facebook advertising -Brand Identity & Brand Building -Content Creation -Strategic analysis & planning -Business development - Conversion Optimization -Web Analytics -Budgeting & Planning -Emerging technologies -Keyword research & Analysis