Gordon Goodfellow – Content Writer & SEO
Phone: -Email:-
Location: Watford/London, Main Admin Site: https://www.inteltab.com
United KingdomLinkedin: https://www.linkedin.com/in/gordongoodfellow/
Overview:
I am a self-employed web content writer and SEO, having worked for over 20 years in Internet marketing, specifically in Search Engine Optimisation. I've written the content of over 300 websites as well as hundreds of articles in support of my websites and marketing campaigns as well as many press releases, technical manuals, software guides, apps, books and ebooks.
I’ve written on a wide diversity of subjects, having always researched the background independently and methodically. I’m a self-starter and very used to working to deadlines. Having built my own business up from scratch I understand what matters commercially; I know what is crucial to the bottom line and important for Return on Investment.
My most recent project was to write the entire content of an ecommerce website. This project lasted from November 2020 to April 2022, and I was responsible for writing feature articles, "how to" articles and literally hundreds of product sales pages/product description pages for the site's online shop. The site’s subject was hydroponics, and I researched and wrote articles advising best practice techniques in this interesting sector; the site also now sells over 1,000 products.
All of this long-form content I meticulously optimised for SEO and, even though the website was still very young and had a very low DA score, several of these pages gained 1st page listings in Google after only a few weeks of being posted, due to optimised content alone. I was also involved in linkable asset creation to get quality backlinks to the site. This was a challenge which I relished, and was able to do this remotely from my home office.
Skills, Writing and SEO Experience:
I always provide top quality and unique content, sensibly optimised, which is readily indexed and ranked highly in the main search engines.
I’m proficient and very experienced in Microsoft Office as well as in specialist software for different applications, notably in web design, and also in keyword research, including competitive and comparative search term analysis (with experience using Google Keyword Planner, Ahrefs, Majestic, SEMrush, Serpstat, Keywords Everywhere, SEO Power Suite, Screaming Frog, Moz, Xenu, etc.).
I have 20 years’ experience in email marketing, using Aweber for my email autoresponder; I've written dozens of follow-up email sequences for my GDPR compliant double opt-in databases.
Lately I’ve developed a comprehensive strategy for content marketing, and I now see websites, mobile, ebooks, video, podcasts, press releases and mobile apps as mutually reinforcing media which together can be very successful in attracting web traffic as part of a sturdy sales funnel.
Previous Work Experience:
After leaving university I went into the market research industry, first at National Opinion Polls, then at MORI, where I was research centre manager with a staff of 350.
Then the Internet became significant and interesting. I built my first website in 1997 in HTML and shortly after started building and optimising sites commercially using Dreamweaver. SEO came to me naturally and I was able to get my sites to the top of the organic search listings without difficulty.
My greatest SEO coup was to build a site for a client who specialised in helping people emigrate to Australia. The same week this site was indexed it achieved the #1 organic position for its main search terms, bumping the Australian government’s official immigration website into second place.
Work & Career Timeline:
Owner, Inteltab Media
Writer and Internet marketer (SEO), web content writer and affiliate marketer based at my home office. Clients have included Google, the Post Office, American Express, Discover Financial Services, MBNA, FirstPlus Financial, Endsleigh Insurance, Overture, Virgin Money, Sky Digital and several digital performance networks both in the UK and overseas, such as PaidOnResults, AMS, MaxBounty and PeerFly, as well as private clients.
Watford/ London borders, UK.
Sept 1997 – present day
Publications & Software:
“Internet Marketing”, article published in Education Marketing, Issue 30, 2003.
Applied Web Marketing in Plain English, ebook, 2004, updated 2007, 8. This has been published as an open resource on the website of Kent State University, Ohio, since 2006.
“The 7 Points of DIY SEO”, article published in SitePro News, Issue 602, 2005.
GeoTargeter Pro, software and User Manual, 2006, updated 2007.
DIY SEO Insider, ebook, 2008.
Wordpress SEO, Amazon paperback and Kindle ebook, 2013.
Choosing a Web Host, Amazon paperback and Kindle ebook, 2013.
Local SEO, ebook, 2014.
Easy Online Divorce, Amazon paperback and Kindle ebook, website and app, 2015.
How to Choose Your Best Domain Name, Amazon paperback and Kindle ebook, website and app, 2017.
Website Hosting Tutorial, Amazon paperback and Kindle ebook, website and app, 2018.
Easy US Green Card Help, ebook, website and app, 2019.
Caliponics.co.uk – Writing the entire contents of this large ecommerce site, 2020 – 2022.
Education:
Cambridge College of Arts & Technology, BA (Hons) English Literature (2.1).
University of East Anglia, Norwich, MA Modern Literature.
