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Goodness Ibeneme
PRODUCT DESIGNER
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Profile
Details
Motivated and driven designer with over 5 years of experience, designing creative
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and innovative solutions to satisfy user expectations and business goals. Skilled at
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identifying and communicating stakeholder needs, collaborating with teammates, and
promoting user-centered solutions.
Skills
Employment History
User Interface/ User
UI/UX & Visual Designer, Leadway Assurance Company Limited, Lagos
August 2017 — Present
• Led the UX design for the Enrollee (including Corporate and Insurer) web app and
Experience
Visual Design
Interaction Design &
mobile app for Ankara (aka Leadway Health), a health insurance administration
Prototyping
tool to help customers and corporations manage health insurance and health
Sketching and Wireframing
services. Ideated with the product team to develop ideas and features. Presented
wireframes and prototypes with iterations after usability tests. Assisted with the
animation using Lottie and building of asset library and design system for Ankara.
• Co-led the UX design for Broker Portal, a tool to connect Leadway team with
User Research & Usability
Tests
Copywriting & Microcopy
brokers, to improve communication and performance. Participated in stakeholder
Information Architecture
interviews and field studies. Designed high fidelity prototypes using Figma. Led
Motion Graphics
to an 8% increase in quote generated and a 5% increase in claims settlements.
• Collaborating with Data Analysts and co-designers to discover pain points using
Adobe Creative Suite
analytic tools, task analysis, and participatory design to improve usability and
Figma
functionality of the website, So far, task completion of product purchase and
Sketch
quote generate increase and by 10% in 2 months.
Axure RP
UI/UX Designer (Contract), Venturepoint, South Africa/Remote
August 2018 — November 2019
• Led redesign for Verkoopnou.co.za, a used car marketplace for buyers (dealers)
and sellers. Conducted remote user research with UX researcher to discover
user needs and align them with business goals. Conducted competitor analysis
for feature and model comparison. Design wireframes for usability tests. Design
interactive prototypes using Figma and Axure RP. Increase user engagement and
user registration by 23% (comparison don with Google Analytics).
• Collaborated with a distributed team to design Infonerd.co.za, a learning support
tool for school children. Obtain insights from the product owners and product
manager to design the software using UX methodologies.
Digital Designer & Animator (Freelance), UM Daqsurian, Lagos/Remote
September 2015 — Present
• Led the design for a startup, Azarel, an app that connects natural hairstylists with
customers. Conduct user research (remote interviews and surveys) to discover
user needs and product viability. Designed user/tasks flow, feature matrices,
user stories, wireframes, and high fidelity prototypes, used for usability tests and
iterations.
Invision
Miro
Hobbies
Reading, Hiking, Traveling,
Watching Television, Video
Games
Languages
English
Links
Portfolio
LinkedIn
Dribbble
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• Lead UX design and strategy for businesses and startups, from conceptualization
to development, delivering wireframes, prototypes, and content design.
• Provide brand strategy to businesses. Production of motion graphic content and
animated videos for awareness and lead generation campaigns.
Education
B.Sc in Surveying and Geoinformatics, Nnamdi Azikiwe University, Awka
October 2008 — October 2013
Certificate in Information Technology, British Computer Society
March 2020 — March 2020
Studied and examined in courses including:
• Information Systems
Internships
Design Intern, HNG Internship, Lagos/Remote
January 2017 — March 2017
• Collaborated with fellow design, product, and engineering interns to build mock
products.
• Participated in ideation sessions to discover pain points, user needs, and develop
ideas.
• Design wire-frames and high fidelity prototypes.
Courses
Information Design, UC San Diego via Coursera
March 2019 — April 2019
User Experience: Research & Prototyping, UC San Diego via Coursera
February 2019 — March 2019
Input and Interaction, UC San Diego via Coursera
January 2019 — February 2019
Design Principles, UC San Diego via Coursera
November 2018 — December 2018
Introduction to Human Centered Design, UC San Diego via Coursera
October 2018 — November 2018
Design Thinking: Understanding & Implementing the process, LinkedIn
Learning
May 2018 — July 2018
