GONZALO MARTÍN LUPI
Madrid, Spain
(- |-EU work permit
PROFESSIONAL SUMMARY
Currently developing as a Data Scientist at NTT DATA Europe & Latam. Passionate about AI, technology, data and disruptive innovation.
Driven by analytics and performance. Believer on team spirit with a strong drive on helping others.
EDUCATION
The Bridge | Digital Talent Accelerator
Madrid, Spain
Data Science
September 2022 - April 2023
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Proficiency in data science fundamentals and Python programming, including programming structures, libraries, data analysis,
visualization, statistics, and GIT usage.
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Experience in Machine Learning engineering, developing Deep Learning models, product implementation, database management, cloud
computing with AWS, and API creation.
IE University
Bachelor in Business Administration
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Ranked #1 Business School in Europe: Financial Times & Businessweek
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Worldwide, ranked #5 Business School by Forbes
Madrid, Spain
September 2016 - June 2020
University of Central Florida
Exchange student
Orlando, Florida
January – May 2019
PROFESSIONAL EXPERIENCE
Data Scientist and Business Analytics Consultant – NTT DATA
Full-time
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Specialized in the development of AI and Advanced Analytics solutions for diverse Public Administrations
Madrid, Spain
March 2023 – Now
Consultant – Customer & Growth – KPMG
Madrid, Spain
Full-time
October 2021 – March 2023
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Focused on end-to-end digital and analytics consulting projects for businesses in various sectors and levels, such as technology, ecommerce, and banking. My main projects included:
o Performance-oriented marketing and data analytics: I implemented data-driven marketing strategies to improve advertising
campaign efficiency, optimize budgets, and increase return on investment.
o Analysis and redefinition of Customer Experience (CX): I conducted a thorough analysis of the current customer experience
and proposed improvements in processes and touchpoints, aiming to increase customer satisfaction and loyalty.
o Innovation workshops using Design Thinking methodology: I facilitated collaborative workshops in which we employed
Design Thinking methodology to identify innovation opportunities and develop creative, user-centered solutions.
o Data Driven Marketing: I designed and executed data-driven marketing strategies using data analysis and business intelligence
tools, enabling businesses to make more informed, result-oriented decisions.
Junior Product Manager – L’Oréal
Madrid, Spain
Internship
February 2021 – August 2021
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Played a pivotal role in launching Metal Detox, coordinating marketing activities, and significantly contributing to the re-engineering of
Serie Expert to align with consumer preferences.
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Managed cross-brand marketing plans, controlled budgets, optimized resources, and innovated in creative campaign proposals,
ensuring alignment with financial and strategic goals.
Digital Business Development Intern – MAPFRE
Madrid, Spain
Internship
January 2019 – April 2020
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Supported the development of corporate digital business projects, focusing on acceleration plans, digital tool transformation, and
optimizing business processes to enhance organizational efficiency.
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Facilitated supplier meetings, ensured project alignment, prepared presentations, and created support materials to communicate the
value and impact of digital initiatives to stakeholders.
ADDITIONAL INFORMATION
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Languages: Spanish (Native). English (Bilingual)
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Certifications: IBM Machine Learning Professional Certificate, R for Data Science (Udemy)
