Godson Anyanwu

GODSON ANYANWU PERFORMANCE-DRIVEN BUYER MEDIA - SUMMARY Data-driven Paid Social Media Specialist with 5+ years managing $1M+ ad spend across Meta, TikTok, and Google Ads. Proven success in optimizing campaigns to achieve 4.5:1 ROAS and 35% lower CAC for clients in SaaS, eCommerce, and home services. Expertise in Meta/Facebook Ads strategy, dynamic creative testing (DCT), and cross-functional collaboration to align campaigns with CRM workflows. Core Platforms: Meta Ads (Advanced), TikTok Ads, YouTube Ads, Google Analytics 4 Key Skills: A/B Testing (22% CTR increase), Audience Segmentation, iOS SKAdNetwork Tracking, Looker Analytics CORE EXPERTISE Paid Social Media Strategy (Meta/Facebook Focus) Campaign Architecture & Budget Optimization ($25k+/month) High-Converting Ad Creative Development A/B Testing & Dynamic Creative Optimization (DCT) CRM Integration (GoHighLevel) & Lead Nurturing WORK EXPERIENCE Big Time Management Inc. | Dallas, TX (Remote) Media Buyer | 2022 – Present Led Meta ad strategies for 10+ clients (SaaS/eCommerce), managing $25k+/month budgets with emphasis on Tier 1 markets (US). Achieved 35% lower CAC for mobile app clients via DCT and audience segmentation, driving 50k+ installs at $1.20 CPI. Boosted ROAS from 3:1 to 4.5:1 for gaming affiliates through creative overhauls and A/B testing (22% CTR increase). Implemented SKAdNetwork tracking for iOS campaigns, improving attribution accuracy by 40%. Ikenga Group (Marketing Agency) Performance Marketing Specialist |- Ran app install campaigns for a real estate SaaS tool, driving 12k+ downloads at $0.90 CPI via Meta. A/B tested 15+ landing pages (Unbounce), boosting trial-to-paid conversions by 30%. CERTIFICATION Google Analytics (GA4) Certification – Google (2024) Advanced Google Ads & PPC – Coursera (2023) HubSpot Marketing Automation – HubSpot Academy (2023) EDUCATION Ebonyi State University 2011 Bachelor of Education B Ed (Political Science) | 2011 KEY ACHIEVEMENTS $1M+ Ad Spend Managed: Scaled Meta campaigns for lead-gen clients, achieving 600%+ ROI. Creative Optimization: Increased CTR by 22% (gaming) and 12% (home services) via data-driven A/B tests. Cross-Platform Expertise: Expanded client reach by integrating TikTok and YouTube Ads into existing Meta strategies.