Godslove Chinekwe-
UK:-
US:-
Temecula, CA or Remote
http://godslovechinekwe.net
UX and Product Design
Profile
Hands-on knowledge of complete
UX UI Product developement design
lifecycle.
Data driven product strategy designer.
Extensive UX, UI, Interaction, product
design thinking, business intelligence
and product management skills,
proven to improve brand loyalty,
customer retention, conversions and
fitness for use.
Excellent communicator and able to
articulate design vision at any level.
Proven ability to find and create
teams, lead designers and foster
design culture.
Buildfire A mobile app platform Principal UX Product Designer | 2018 - 2020
• Owned and drove the complete User experience design and product management lifecycle, company’s roadmap and vision,
feature priorotization, User experience and UI design research processes company-wide and across all products. Worked with
leadership to ensure that (quarterly/annual) strategic plans lead to business success and reflect the needs and interests of our
Customers
• Worked closely with cross-functional teams (Marketing, IT, Analytics, PMO, Customer Care) to conceptualize, organize, manage and
drive new product initiatives from concept to launch.
• Responsible for writing and presenting product vision, scope and spec and product strategies, as well as driving the process for
creating and presenting a sound business case, to achieve executive sponsor support
• Establishing a product design Framework and product metrics to enable data-driven and research-based design decision making
that matches company OKR. Used Competitive analysis and Product Prirotization methods which led to highly converting new
features in the buildfire platform such as the Image Library, Marketplace, Category Scheduler, Control panel, Shopify Plugin.
• Using quantitative and qualitative UX research methods I helped to raise the company NPS score from 20 to the 70, by identifying
real data friction points in user journeys and solving those specifics areas using design thinking processes. Also worked in reducing
the clickrage, deadlinks, mouse thrashing/user friction rating in the platform from 20% to 3%. Training and mentoring of designers
and managers.
• Ran analysis independently to establish performance and success metrics, Measured the success and impact of releases and
product development with clearly defined goals and measurable metrics.
• Designed and built the Buildfire Design system and Code compenent library, that lead to a consistent, branded design and code
output company wide. Sketching, wireframing flows with attention to micro-interactions, prototyping, spec-ing and testing. Prioritizing
and Translating feedback for design iteration. Supplying design and collaborating with dev on design assets on sprints.
Solutions Experience
Search (web search, semantic search,
site search, local search, crawl, index,
query parsing, query categorization,
rules engine)
Social software (music apps, wikis,
RSS, social networking, virality)
Monetization (advertising, sponsorship, lead generation, e-commerce,
subscription, listing fee, CPM, CPC,
CPA, CPL, PPC)
Software form factors (web applications, SaaS, desktop client, IP-enabled client-server, web services/
API, mobile web, WAP, iOS/iPhone
apps)
Structured knowledge models
(Taxonomy, Semantic Network,
Ontology)
Online Advertising (display/placed,
contextual, behavioral, marketplace/
network/ad exchange, flighting
engine, SEM, SEO) Using and building
design systems
Expertise
• Customer market research
Verizon IoT Principal UX Product Design Consultant
| 2018
• Designed the UX and UI of ThingSpace Manage, IoT Sass application. Including tools like Operational Device Security ODS, Sim
secure, Reporting, Add device integration, Diagnostics, firewall and dashboard. Initiated a design thinking discovery process,
to understand the potential users persona, mental models. Introduced micro interactions in the Platform, translating complex
data into animated info graphics Ui on Platform dashboards, using KendUi api.
• Did Usability tests with Card sorting to create a new taxonomy information architecture for the platform. Architected, designed and
campaigned for a new, better error reporting system in ThingSpace platform after carrying out UX testing with enterprise verizon
customers.
• Worked on sketch and invision based design system using verizon global brand system..Initiated and designed the Voice Interface
design prototype for the ThingSpace Manage platform.
ServiceNow - learning library platform Project Principal UX and Product Designer
| 2016
• Owned Product strategy, vision and roadmap . Was hands on and created an innovative and engaging User experience for the
development of ServiceNow Learning Library Sass Platform and content across web and mobile.
• Facilitated product discovery, and validation with customers, by generating hypotheses and new concept ideas, and conducting user
research using a wide variety of methods (surveys, interviews, user testing, etc.)
• Owned and did User experience research, wrote user stories requirement docs, wireframes, visual design, interactive designs,
mock ups. Rapid development of high fidelity interactive prototypes for initial prototypes. Also did comprehensive empirical and
measurable user testing, A/B testing for validation and client approval.. Recommended and persuaded management to allow the use
of ruby on rails tech stack for the project, resulting in faster project completion within 6months and lower budget cost of over 50%.
• Established a design system for entire project to match visual content with client style guide. Created visual assets including icons,
patterns, imagery, mock ups, and user flows for final development. Built Interactive animated Course development for the platform.
Product research and architecture for best solution/ framework for code development of the platform. Designed the business logic,
work-flows, processes in tandem with client’s brief.
• Recruitment and Project management of 5 designers, 3 Front end developers, 3 Ruby on rail developers and QAs on project using
agile methods.
• UX & UI Design
• Design leadership
• AI Bot design and development
• Contextual Field Enquiry
• Usability Protocols
• Web Site Analytics, SEO,
PPC, SMM, Sales Funnels
• Heuristics Auditing
• Wireframing, Prototyping
DayBreak Games (my.h1z1.com) Senior UX Product Designer
| 2016 - 2018
• Designed the My.H1z1.com platform. This platform collects and presents game data and statistics in a user friendly way,
Initiating more utilization and monetization for 1.2 million daily gamers. Retention was over 98% in 7days and over 400% in
28days vs. non users. The platform consisted of API and data streaming leveraging stacks like Kafka, Redis, Elasticsearch.
• Initiated a design thinking discovery process, to understand the potential users persona, mental models and red route using
card sorting, mood-boards, interviews and field research. Initiated and championed agile weekly design sprints: discover, strategize,
team brainstorm, rapid prototype and user test
• Sketches. wireframing, UI, interaction design and Design systems building. At live MVP launch reached a 5 star rating from
gamers and I handled AB testing, Heat-map analysis, click journey and rage click analysis to further increase the usability of the live
• Using/building design systems
• Persona Creation, 2x2 Matrix
• Information Architecture (IA)
• A/B, Card Sort, User Testing
• Optimizely, inspectlect, Fullstory
• Eyetracking, Heatmaps,
MPV site whilst building the subsequent versions of the platform.
• Esports hosted games system Owned the product design where Gamers and licensees run, host and manageprivate matches
and tournaments., Features include analysis, Individual customization, marketing, monetization via subscription or credit systems
with micro-community building and engagement tools.
• Battle-pass e-commerce platform. A major revenue source for daybreak, users progress by purchasing passes or simply increase
points by playing certain ways.. I was responsible for 2 designers, 2 frontend developers.
Rage clicks analysis
• Animation/Motion Graphics
• Affinity Diagramming
• Requirements Definition
• HTML/CSS, Ruby on Rails
JavaScript/jQuery
• Sketch, Figma, Adobe XD,
Photoshop/Illustrator, Axure
RP7, Principle, Framer, Webflow,
Reactstudio, Supernova, Invision
• Vector illustrations
• Features prirotization skills
Education
2019
Digital Product managementUniversity of Virginia (Online) Course
Design- led Strategy- University of
Sydney (Online) Course
Taylor Made Golf Adidas Senior UX/UI/Product Designer | 2016
• Owned the UX/UI design work on the Myfittingpro iOS iPad app and Web application (phase 1).
• Carried out on site contextual enquiries on user mental model for measuring golf ball trajectory, using proprietary radar technologies
from opening the app to eventual product purchase. ●Sketched, wire-framed and designed a Sass application for golf, that allowed
golf players, golf reps and golf pros to collaborate, recommend and buy products in a very user friendly way with resultant sales.
Created Interactive Prototypes, carried out Usability testing, UI design and creation of TMAG design systems●.
Slacker Radio Senior UX/UI/Product Designer
|-
• Handled the product design for Slacker app on IOS, Android, WebOS, Sony player, Chrome cast for the latest Slacker app version.
Carried out UCD, ideation, app and site optimization, wire framing, remote and live usability testing, for Slacker Verizon Tones app.
Conceptualized and designed the New Slacker logo and mark.
• Worked on the IA, competition analysis, red routing, sketching, wire framing, testing and prototyping for Slacker Carmode app
extension for IOS and android. Also did the Visual language design, material design implementation, IOS design style
HSBC Bank Principal UX Product Design Consultant
| 2014
• Evangelized UX to stakeholders including UCD, Ideation, Site optimization, wire framing, Axure prototyping,
• Created UI design and mark-up assets, business analysis, use cases and user flows, Mobile UI designs, Documentation, Visual
2017
Human Computer Design - UC San
Diego (Online) Course
User Experience : Research &
prototyping - University of San
Diego (Online) Course
Artificial intelligence Edx.com
Interaction Design Foundation Cert.
2013
●Introduction to Data Science Course
- Washington University (Online)
2012
●Gamification course – University
of Pennsylvania, Wharton school
(Online)
Human Computer Interaction course
– Stanford University (Online)
●Project management training and
Prince 2 Foundation Training –
Career insight
2010
●Agile - Rapid Application
Development Training - (Online)
●Technical Business Analyst/ Project
Management Course – Career
Insight (Online)
●Advanced Information Architecture –
(Lynda.com course}
SharePoint 2010 Enterprise Online
Training Course – (Online)
2009
Fundamentals of UX design for
mobile technology –(Online) Lynda.
com
Project management and
Construction Design Management
Course
BSc. Design Arc- University of Jos
design, prototyping. Google material design implementation, iOS design style guides.
• I organised and ran user testing workshops and user research activities. Remote usability testing, using moray, usertesting.com
and eyequant. Introduced and evangelized the merit of data driven design. Particularly using Big data to do fast and measurable
usability tests and research using tools like eyequant. Introduced and evangelized discovery sessions with Online card sorting,
taxonomy, user red routing, scenarios and persona development, business/user requirement gathering, service story design, service
design models, scoping definition, use cases
Accenture (Fjord) Design Agency Senior UX/UI Service Designer
| 2014
• Storyboarding, Interface design, Gap analysis, Mood boards, Service story Animation, wire framing.
• Prototyping for a major international client of Accenture
• Heuristic Evaluation, competitor analysis on existing audio app. New user flow, wire frame and prototypes. Carried out guerrilla user
testing on new design, persona creation, wire framing and prototyping.
British Airways
Lead Mobile UI /UX /Product Designer
| 2013 - 2014
• Created the android and iOS mobile app design for the BA mobile redesign. Managed Stakeholder meetings on design approvals for
the BA mobile apps. Mobile app asset design for IOS7 look and feel and android. Prototyping using HTML5 and Css3, Phone-gap,
• Organized and ran User testing workshops and user research activities to validate the new concept. Card sorting, taxonomy, user
red routing, scenarios and persona development. Service story design, Service design models, scoping definition, use cases,
Storyboarding, Interface design, Gap analysis. Managed Stakeholder meetings on design approvals for the BA mobile apps.
Managed creative team time
Vodafone and Vouchercloud.com
UX Product Design Lead
| 2011 – 2013
• Led UI/UX designers and project managers hands on: I worked on the VodafoneYou Italy app and Vouchercloud app, offering
discount deals customers. Sketches, wire frames, flows, mockups and rapid prototypes of interactions . Wire framed, Created
design concepts and final design assets for the app. Usability testing of prototypes. Ux auditing on existing Voucher cloud app, did
emotional response testing and competition comparison test. Using analytic tools and beacons to discover showing pain points,
problems areas and created a benefit/cost analysis map if those problems were solved.
DesignXpirit ecommerce
Manager UX and Product Management | 2008 – 2011
• UX design, Wire frames, prototyping, persona study, user research. HTML/CSS/PHP development for Mobile app Quote calculator Service
Now. Led Variable Product database development in MySQl and integration to Retale e-commerce app. User story, wire frames, Affinity
Diagramming, Visual design of (online job creation site) Projects handled: Ralph Lauren e Learning portal, Jobb.ly project management system,
●Backofficepro, Cresters.com
Power of Vision Seminars
Commission P
Chosen Graphics
Harmony
Cachez
| 2010 - Present
London UK | 2006 - 2008
London UK | 2003 - 2006
London UK | 2001 - 2003
| 1998 - 2000
UX/UI Design Tutor - Saturdays
Head of Product design
Creative Director
CRM/Product Designer
Design Architect