GLORY ABETI WAFULA
PROFESSIONAL SEO/CONTENT WRITER
PROFILE
I am skilled, I could say. But that is because I love playing with words. Words are powerful. Depending
on how you arrange them, they can heal, create, educate or do the exact opposite. But I love the
positives more. So give me any topic, any idea, and I will transform it into a beautiful piece, probably
even better than you could ever imagine.
COMPETENCES
Fast typing speed
Wordpress
Google Analytics
SEO
Powerpoint
CONTACT
live:greatrealwriter
-
EXPERIENCE
2019 - Present
Textmaster
Content writor/translator, Global
• Write interesting posts for the company's various
clients' Google+ Social Media Accounts.
• Write quality content for clients from all
industries (blogs, articles, website content, social
media posts, etc.).
• Edit/Write blog posts, case studies, and various
online marketing materials.
• Translate copies (French- English), edit and
deliver.
2017 - 2018
Genesis
Web Content Writer , Nairobi
Genesis is a UK based media company that has
media outlets all over Africa.
I worked as a content creator for their Kenyan
sublet called TUKO.
Duties and Responsibilities
• Incorporated SEO keywords and tags into copy
for websites to ensure customers' sites will be
found by major search engines.
• Balanced creative, well-written content, headlines,
page titles, etc., with search engine optimized
(SEO) text to ensure effectiveness of online
marketing strategies
• Conducted preliminary research on content
requested by the client; research shall cover the
topic, title, keywords, and references.
• Performed keyword research using a
combination of Google Keywords Planner,
Google search, and SEMRush.
• Wrote all primary content; indicated references
used and ran all finished work through
Copyscape for freshness and uniqueness.
2016 - 2017
Academia Research
Copywriter, Global
Academia Research is a US based global company
that provides both academic and copywriting help
to various types of people globally.
As a copywriter for the company. I;
• Led creative content for website, emails and
banner ads.
• Designed and executed dynamic Facebook,
Twitter, and Instagram campaigns for all content
driven clients.
• Crafted creative copy for catalogs, circulars,
direct mail, print and signage.
• Developed concepts for seasonal campaigns.
• Escalated clients’ on-line presence and organic
search results through SEO, URL normalization,
and cross linking.
• Identified market and product trends and devised
campaigns geared toward specific
demographics.
• Delivered new content for clients’ e-commerce,
public relations, and social media campaigns.
2013 - Present
FREELANCE
Content writer, Global
• Conducts preliminary research on content
requested by the client; research shall cover the
topic, title, keywords, and references.
• Creates optimized content that adheres to the
requirements of the client; the requirements
cover tone, length, keyword density, and the
location of keywords.
• All completed work is subject to a QA process:
Grammarly for spelling, grammar, and
conventions; Copyscape for originality, and
Readable for ease of reading.
• Write high-quality content articles in various
topics such as local politics, ancient cultures,
social media, environmental issues, youth, labor
issues, and general society
• Edit and rewrite articles assigned from time to
time
• Perform extensive web research to collect
pertinent data and gather images related to the
assigned article
• Search for websites and coordinate with site
owners for guest posting opportunities
• Write to tight deadlines within the confines of
legal and compliance guidelines
• Writing the following types of content: Long- form
blogs (1,600+ words), short-form blogs (300 to
800 words), articles, technical writing (journals,
manuals), web copy, marketing copy, and
product reviews.
EDUCATION
2020 - Present
Copywriting
American Writers & Artists Inc , City
Description of the education/course.
2013 - 2017
Records and Information management
Kenyata University, City
Description of the education/course.
SKILLS
Copywriting
Web Content Writing
Product
development
Market
Research
Market Analysis
Positioning and
Branding
Client-Centric
Search-Engine
Optimization
Proofreading
Marketing
Copy editing
Content Writing
Keyword
Research
Keyword LSI
