Glory Anna Oshafi

GLORY-ANNA OSHAFI Web Content Writer Abuja | - | LinkedIn |-| Portfolio SKILLS SEO Analysis, Microsoft Office, Content and Copywriting, Research Proficiency, Editing and Proofreading, WordPress, Google Workspace, SurferSEO, Canva Pro. PROFESSIONAL EXPERIENCE Juphy B2B Saas Content Writer ● ● ● ● Increased brand awareness by 25% through targeted blog posts that promoted the brand’s products to potential leads. Produced quality SEO-optimized B2B content in line with editorial and formatting guidelines, achieving readability and engageability for the target audience. Harnessed relevant facts and industry statistics to create impactful copy, yielding a conversion rate of 15%. Skillfully crafted on-brand content that catered to business leaders and HR personnel in digital marketing and customer service industries, conveying the unique benefits and value of the brand’s SaaS product, services, and offers. Ecrivains Consult Web Content Writer & Editor ● ● ● ● ● ● Content Associate (Contract) ● Lagos, NG Jul. 2019 - Jan 2022 Increased sales for 20+ businesses in the United States and Nigeria by crafting highly converting marketing copies. Boosted web traffic by up to 35% with simple keyword research, and compliance with SEO guidelines. Demonstrated exceptional ghostwriting, editing, and proofreading skills producing 2k+ words of engaging and error-free content daily. Supervised a team of 10 writers to deliver rich, relevant blog content for local and international businesses. Proofread and edited 1k+ pieces of content from team writers, totaling no less than 5k words daily. Identified customers’ needs and gaps in existing content, achieving a 12% boost in conversion through necessary modifications. Science Clinic ● Delaware, USA Apr 2022 - Present Florida, USA Sep. 2021 - Nov. 2021 Crafted highly converting email copies for 20+ LinkedIn connections, successfully boosting company networking efforts. Propelled company awareness and boosted sales and marketing processes by 5% by creating highly engaging content for the company website and B2B pitches for prospects. ● Developed well-optimized and thoroughly-researched first lines for email and LinkedIn marketing campaigns, improving the effectiveness of marketing efforts. Mind, Body, and Soul (MBS) Wellness Center Digital Content Creator ● ● ● Ibadan, NG Jan. 2019 - Jun. 2019 Achieved a 50% increase in social media following in less than 6 months through effective social media content creation. Authored highly-researched wellness articles that generated over 3k+ engagements across several social platforms. Created a range of digital content, including videos, static ad copy, and designs that increased awareness about the center across its vicinity. FREELANCE WRITING EXPERIENCE EMMY Agency ● Communicated with clients to gain accurate understanding of project requirements and content standards, creating excellent copy in line with brand messaging. ● Crafted 100+ pieces of quality content in line with prescribed editorial and formatting guidelines. ● Conducted extensive internet research to provide facts and statistics for articles and blogs in diverse industries. ● Ensured timely delivery of content, meeting publication deadlines with readiness of final drafts. ● Formatted articles, blogs, and webpages with HTML, photos, and infographics, enhancing visual appeal and user experience. EDUCATION & INTERESTS University of Ibadan M.A. Cultural and Media Studies University of Ibadan B.A. Linguistics Educational Interests: Historical Linguistics, Communication Arts, Creative Writing Personal Interests: Writing poetry, listening to music, reading, and personal blogging Ibadan, Nigeria 2022 Ibadan, Nigeria 2016