Gloria Fernanda Galindo Azcarate

Gloria F. Galindo Azcarate Carmencita 91 | --| www.linkedin.com/in/gloriafgalindoa7 Professional Profile A senior marketing professional with experience in Regional Leadership positions. My main goal is to help organizations increase their brand awareness and improve lead generation in LatAm.Communicate appealing messages. Generate and nurture leads for new opportunities. My experience as a Marketing,BD and Communications leader in different international industries has allowed me to develop the ability and versatility to adapt to multiple environments and use the right voice. Marketing: Digital Marketing, Email Marketing, Inbound Marketing, Measurement of KPIs, Social Marketing, Direct Marketing Strategies, SEO, Website and Graphic Design oversight. Communications and Marketing Content: Press Releases, Success Stories, Brochures, Corporate Videos, Presentations, Infographics, Blog posts, Website Development. Business Development and Lead Generation: Campaigns focus on the buyer’s journey, Social Media and other communication channels, Market Research, Loyalty Campaigns, Personalized Campaigns, Corporate Events. Experience | Achievements Golder Associates | www.golder.com Marketing and Communication LatAm Leader | 2018 - 2019 • • • • Developed the LatAm Marketing and Communications plan in line with Golder Associates Global Strategy Developed and implemented digital communication strategies, improving our message through different communication channels, external and internal. Develop Business Development strategies in conjunction with the Global Client's Program team, which included own events with industry-specific approaches and content. Manage strategic alliances with associations, chambers of commerce, etc. to facilitate the delivery of Golder's message to different industries around LatAm. Vanderlande Industries | www.vanderlande.com LatAm Sr. Marketing and Communications Manager | 2017 – 2018 • • • • • • • Santiago, Chile Managed corporate Marketing and Communications functions. Developed and implemented offline and digital Marketing and Communications strategies and campaigns. Developed sales tools and trained sales teams in using them effectively Implemented marketing campaigns and project managed the execution Developed and managed annual budget. Managed alliance relationships to ensure completion of marketing programs Stibo Systems | www.stibosystems.com LatAm Marketing and Lead Generation Manager | 2014 - 2017 • • Santiago, Chile Bogotá, Colombia Developed and managed annually Marketing Plan and budget Marketing + BD strategies - Developed and executed strategies for improving brand recognition and generating sales opportunities Inbound Marketing strategies - Developed marketing programs for B2B clients, including executing email and social media campaigns (LinkedIn), develop and managed the company • • • blog for LatAm, SEO, LatAm website improvement, webinars creation and generating meaningful content. Designed and managed internal and external events Drove leads and supported sales, including conducting market and client research then developing and launching integrated campaigns (print, online and direct marketing) to target audience. Developed and managed marketing content across company website, email marketing campaigns, blog, webinars, infographics, social networks, industry magazines, press releases, etc Fortna Inc. | www.fortna.com LatAm Marketing and Business Development Manager | 2010 - 2014 • • • • • • Created and managed the annual Marketing Plan Created and executed marketing initiatives in Latin America, including sales campaigns, e-mail marketing campaigns, social media promotions, events, content, testimonial videos, etc., in parallel with U.S. and South Africa marketing teams Maintained LatAm Website and Salesforce (CRM) database Built alliances with influencers and organizations. Drove the creation of the Colombia chapter of CSCMP, a major U.S-based professional association for the logistics industry. Conducted market research to identify target markets in LatAm, identified individual companies for sales focus Business Development - Worked closely with LatAm Sales VP to develop sales strategies and drove activities. FAMISANAR EPS | BELSSITE | PROVICREDITO S.A Marketing Consultant | 2008 - 2010 • • • • • Bogotá, Colombia Colombia - Spain Designed, developed, and implemented strategies to build brand awareness and drove leads Increased the company’s brand image by organizing conferences, events, and presentations Created and managed corporate promotions, presentations, references, success stories, graphic material, etc. Supported the redesign of the company’s business model Conducted market studies to identify target markets Skills | Languages • • Skills/Systems: HubSpot; Salesforce; Pardot; Social Media Platforms; Google Analytics; SEO; Microsoft Office. Languages: English (100% spoken and written), Spanish (Native Speaker), Italian (Beginner) Education Continuing Studies Duke University Durham, US- Digital Media and Marketing Certificate Program Masters Universidad Ramon Lull-Business-Engineering School Barcelona, Spain- Masters in Global Marketing Undergraduate Universidad de Los Andes Bogotá, Colombia 2004 B.S., Industrial Design