GLAIZA MAE
GUEVARRA
FACEBOOK MEDIA BUYER | FACEBOOK ADS STRATEGIST | FACEBOOK ADVERTISER
CONTACT
SKILLS
Caloocan City, Philippines
--Glaiza Guevarra
Glaiza Guevarra
GMG Portfolio
EDUCATION
FACEBOOK MEDIA BUYER
Dearly Plinky Facebook Media Buyer Masterclass
June 2024 - December 2024
JAPANESE STUDIES
University of the Philippines, Diliman
January 2021 - March 2021
MASTER IN BUSINESS ADMINISTRATION
Ateneo de Manila University Graduate School of
Business, Makati
January 2016 - August 2020
ISO 9001:2015 QMS LEAD AUDITOR
TUV SÜD PSB Philippines Inc.
November 2019
MBA - INTERNATIONAL MARKETING AND
LOGISTICS, SELF-DEVELOPMENT
École supérieure des sciences commerciales
d'Angers (ESSCA), Budapest, Hungary
June 2019 - July 2019
B.S. FOREIGN SERVICE MAJOR IN
INTERNATIONAL TRADE
Lyceum of the Philippines University, Manila
June 2003 - April 2007
APPLICATIONS
Facebook Meta
Google Workspace
Zapier
MS Office
Slack
Systeme.io
Canva
Capcut
Facebook Ads Manager
Campaign Strategy and Management
A/B Testing
Audience Targeting
Budget Optimization
Pixel Implementation and Tracking
Data Analysis and Reporting
WORK EXPERIENCE
INTERN MEDIA BUYER (April 2025)
Dearly Plinky Facebook Media Buyer Masterclass
Prepare and present ad strategy for info product
Set up and optimize Facebook ad campaigns
Set goals, create ad sets and ads
Select and define target audiences
Retarget and fine-tune campaigns for optimization
Monitor metrics, analyze and present insights to client for
actions to be taken for approval
Participate in Facebook group
Respond to questions and engage with community
Handle admin and VA tasks related to the info product
business
BUSINESS DEVELOPMENT DIRECTOR (Nov. 2024 - present)
AGC Development Corporation | Makati City
Identify and pursue new business opportunities
Build strategic partnerships
Drive revenue growth
Develop and implement growth strategies
Manage client relationships
Oversee market research to ensure business objectives are
met
MARKETING MANAGER, SOCIAL MEDIA MARKETING
MANAGER, FACEBOOK MEDIA BUYER
(January 2018 - present)
Studio.JPEG
Plan, execute and optimize paid advertising campaigns on
Facebook to drive targeted traffic and conversions
Manage ad budgets, analyze campaign performance and
adjust strategies to maximize ROI and achieve client goals
Respond timely to inquiries received
Conduct market research and be updated on latest trends
in marketing to capture target audience
Gather ideas, curate creatives, prepare content calendar
and write persuasive and engaging ad copies
Handle admin and VA tasks related to the service business
Manage client relationships
