Glaiza Ann Paderon | Freelancer Resume

GLAIZA ANN RAPOSAS Head of Marketing - - www.linkedin.com/in/glaizaraposas/ Dubai, UAE KEY ACHIEVEMENTS • • • • Power 25 Marketing & PR Hotelier Web’s first and finest from Asia, Middle East & Africa Pre-opening hotel of Adagio Premium the Palm Hozpitality Excellence Awards 2021 Sales & Marketing / PR Nominee Interim Head of Marketing MAF Accor Cluster -) EDUCATION Masters of Business Administration in Marketing Swiss Business School Zurich (SBS) EXPERIENCE Cluster Digital Marketing Manager Majid Al Futtaim - Accor Hotels - Shared Services 09/2018 - Ongoing Dubai, United Arab Emirates https://www.linkedin.com/company/-/ Pullman Dubai Creek City Centre / Novotel Deira City Centre / Ibis Deira City Centre / Novotel Suites Mall of the Emirates / Ibis Mall of the Emirates/ Ibis Al Rigga - Accor’s largest cluster in IMEA region consisting of seven hotels with a total capacity of 1,667 hotel rooms, which consist of upscale, midscale and budget hotels strategically located on three different locations. - Direct report to Cluster General Manager - 8 hotels and 15 restaurants and bars Head of Marketing including PR & Communications Develop, manage and execute an annual digital marketing plan and budget for all 7 properties Develop and run social campaigns from concept to execution, with post campaign performance analysis. Work alongside business executives, brand marketing team and our data analyst team to ensure that paid social content is optimized for best performance. Lead bi-weekly Marketing Meetings to initiate and manage hotel promotional opportunities. Build digital marketing roadmap 09/2019 - 12/2020 International Marketing; Buyer Behavior, Services Marketing Bachelor in Hotel and Restaurant Management Polytechnic University of the Philippines 06/2002 - 05/2006 Culinary Theory and Practice, Food Safety and Sanitation, Food Service Techniques, Dessert Merchandising, Hotel & Institutional Housekeeping, Quantity Food Management, Hospitality Sales & EMarketing, Nutrition Food Service, FO Management, Beverage Management, International Cuisine, HR, Food Service Digital Marketing Manager Crowne Plaza Dubai Hotel 10/2014 - 08/2018 Dubai, United Arab Emirates https://www.linkedin.com/company/ihg-crowne-plaza-dubai/ - 568 rooms and 13 restaurants and bars Strategically maximize the exposure of our hotel across online distribution channel / social media to ensure increased room revenues, decreased operational costs and optimal return on investment. Coordinate, integrate, and lead the development and maintenance of the company’s e-commerce strategies for the purpose of smooth business-to-business and business-to-customer transactions, in both Rooms Sales and Food and Beverage. Develop and lead Search Engine Optimization (SEO) initiatives to improve website exposure, performance and value. Own, lead, and optimize Hotel’s social media presence across multiple platforms, including community management, content planning and sponsored posts. Maintain brand consistency across digital marketing channels. E-Commerce Executive Crowne Plaza Dubai Hotel and Crowne Plaza Abu Dhabi 11/2010 - 09/2014 Dubai, United Arab Emirates First E-commerce position in the region handling two hotels Plan and manage digital marketing strategies that build brand recognition, drive high-quality leads, and convert leads through the Entrepreneurship, Hotel and Restaurant Practicum Digital Distribution Campus Accor | Fairmont The Palm, Dubai 07/2019 IHG Booked Solid Tour IHG | Crowne Plaza Deira, Dubai 11/2013 - 12/2013 sales funnel into new customers. Track, measure, and analyze website and social performance, including producing weekly summaries. Audit, optimize, and own Hotel’s Google Analytics and Google Tag Manager, including goals, funnels, etc. Responsible for the management, execution and oversight of every Facebook, Twitter and Instagram post Reservations Agent Crowne Plaza Dubai Hotel 07/2008 – 10/2010 Dubai, UAE Priority Club Rewards Hotel Help Desk Specialist Intercontinental Hotels Group 10/2006 – 05/2008 Manila, Philippines Priority Club Rewards Account Manager Intercontinental Hotels Group 05/2006 – 10/2006 Manila, Philippines LANGUAGES Filipino Native French Beginner English Advanced SKILLS Hard Skills Social Media SEM SEO Google Ads / Google Google Analytics / Google Business Manager / Facebook Photoshop MS Excel Illustrator Lightroom Website Content Manager Content Creation Email Marketing Tool WordPress Soft Skills Positive Attitude Initiative Problem solving Teamwork Willingness to listen & learn Self-awareness Resilience Adaptability Tenacity Empathy Strong Work Ethics STRENGTHS Active Learning I love reading and learning new things to improve myself and be tuned with dynamically changing world and trends. Time Management I constantly ﬁnd a simple direction and goal, make a plan of actions in order to ﬁt in a deadline, and execute it. Self-Motivation Despite of setback, I am able to keep up my drive, pick myself up, take opportunity to learn and show my commitment to achieve my goals.