Gladys Cheruiyot

GLADYS CHERUIYOT Communication and marketing professional PROFESSIONAL SUMMARY P.O. Box 12469, Nakuru Tel:-- I am a hardworking individual with experience in working in Administration, Communication and Marketing. I am passionate about making a positive difference in the world through my work. CAREER: WORK AND EDUCATION October 2016 – present Head of Marketing(Digital) –Transsnet Group Transsnet Group develops social apps that are African centered. In this position my duties and responsibilities are: Preparing, planning and project managing the publication of all publicity material to maximise brand promotion. • Creating marketing campaigns and working with the company's external PR agency to see them executed. • Creating and developing new innovative ways to communicate the company message to their existing customers. • Contributing to the annual sales and marketing plan. • Planning and project managing marketing events and evaluating their success. • Evaluating the effectiveness of all marketing activity. • Developing and implementing an internal marketing programme. • Supporting the marketing manager in day to day marketing activities. • Plan, develop and deliver campaigns as agreed within timescales. • Developing relevant content topics to reach the company’s target customers. • Creating, curating, and managing all published content (images, video and written). • Developing and expanding community and influencer database • Overseeing design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, etc.). • Designing, creating and managing promotions and Social ad campaigns. • Monitoring online reviews and responding to each review. • Analyzing key metrics and tweaking the social media strategy based on new apps premiered Compiling reports for management showing results (ROI). Engaging in dialogues and answering questions in social media spaces. • • February2014 – May2016 • Monitoring trends in social media tools, applications, channels, design and strategy. • Identifying threats and opportunities in user-generated content surrounding the company and reporting notable threats to appropriate management. • Analyzing campaigns and translating qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. • Monitoring effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. C o m m u n i c a t i o n a n d A d m i n i s t r a t i o n O f f i c e r – Scope Intervention SCOPE Intervention is an Environmental Non-Governmental Organization with a vision to conserve the environment and fight climate change. In this position my duties and responsibilities are: • Responsible for overseeing the implementation of Scope Intervention Communications Strategy by providing advocacy related support to programs, supporting internal and partner communication, documentation of advocacy capacity building, providing practical support to project communication, documentation and advocacy activities. March2012– December2013 August 2011 – February2012 • Public and Stakeholder Relations: Establish and maintain cooperative relationships with existing development partners, Scope Intervention members and partners and public interest groups. • Represent the organization in local forums to create and maintain relationships. Manage civil society organizations correspondence and respond to public enquiries. • Media Relations: Facilitate and build relationships with media organizations in order to promote different organizational advocacy programs and increase Scope’s work in the media arena. • Identify media opportunities to raise the organizations’ profile. Conceptualize ideas with program team to craft and coordinate production of advertisements and promotions in the media. • Publications Development: Prepare, produce, and disseminate reports as well as oversee program reports production. Lead the production of clear communication products such as newsletters, fact sheets, position papers, and project briefs. • Website and social media management: Ensure high quality posting on e-platforms to generate stakeholders and partner’s response. Manage Scope’s blog and social media sites including Facebook, Twitter, Instagram, Pinterest, Vimeo and YouTube accounts. B u s i n e s s D e v e l o p m e n t O f f i c e r – Indo Africa Finance In this position my duties and responsibilities were: • Drive sales through opening accounts for all products at the institution • Identify customers who are eligible for loans from those that have opened accounts • Assist the Business Development manager in conducting thorough appraisals of customers for credit purposes through a KYC principle. • Assist in preparation accurate monthly reports pertaining business growth • Ensuring proper customer documentation in compliance with the institution policy B u s i n e s s D e v e l o p m e n t O f f i c e r - Bright Achieves Kenya Bright Achievers Kenya is a consultancy firm that specializes in offering training, seminars and conference services In the position my role was: • • Developing and maintaining a client database by solving and resolving customer complaints to ensure repeat business Own and manage personal service to contribute towards the direct objectives and targets Education MASTERS IN BUSINESS ADMINISTRATION- KENYA METHODIST UNIVERSITY: 2016-present Specializing in Marketing BACHELOR OF ARTS JOURNALISM – UNITED STATES INTERNATIONAL UNIVERSITY:- Majored in Public Relations and Minor in Marketing KENYA CERTIFICATE OF SECONDARY EDUCATION- MOI FORCES ACADEMYLANET:- Attained C+ Key Skills Effective communication • I have produced written communication strategy, reports and essays as part of my academic training and my professional activities. Time management and organization • I have needed good time management skills to balance my University studies with my professional commitments and my responsibilities at home. • In my work experience placement at Scope Intervention, I planned, prepared and successfully delivered on the various events that the organizations carried out. Team working • My role as Administration officer and Communications involved working with various publics such as a range of agencies, Corporate, county government, media as well as the local community in order to achieve the organizations goals. Key Technical Competencies • • Proficiency in Microsoft office ,Adobe InDesign and Canva Social Media Management • ECRM (ZOHO, Bitrix24) • Email Marketing (MailChimp and ConvertKit) Referees Aggy Nyambu Business Development and Marketing Manager –Transsnet Group Tel:-- Kenfrey Kipchumba Katui Executive Director -SCOPE Intervention Tel:-- Patrick Langat Branch Manager -Indo Africa Finance Tel:--