Gisela Margarito
Cancún, México
+52 -
EXPERIENCE
SKILLS
UX DESIGNER
Product Owner
UX Designer
Fullstack Designer
Web Designer
Web Designer
6 months
PriceTravel Holding
Oct 2016 Present
Online Travel Agency
Cancún, México
+ 3 years
PriceTravel Holding
Sep 2013 Sep 2016
Online Travel Agency
Cancún, México
+ 1 year
Cosmonauta
Jan 2013 Jan 2014
Freelance personal brand
Guadalajara, México
+ 2 years
Haiku
Nov 2010 Dec 2013
Creative Agency
Guadalajara, México
+ 1 year
InDatcom
Jul 2009 Sep 2010
Creative Agency
Guadalajara, México
-www.mitzai.com
Linkedin /giselamitzai
Behance /Mitzai
Backlog management
Business process review
UX Design supervision
UX strategy
UX Research & Benchmark
User Flows, interaction
Functional wireframes
HTML / CSS / SASS
Version control SVN / GIT
E-commerce consulting
Web marketing consulting
Front end Development
Responsive web design
CMS Implementation
Wordpress
Drupal
CSS Frameworks
Bootstrap
Themes
UI design
Email marketing
Branding
Illustration
EDUCATION
LANGUAGES
MA, Electronic Business Administration
Universidad del Caribe
Cancún México | Jul 2015 - Expected Graduation 2017
English
Full professional
proficiency
BA, Graphic Design
Universidad de Guadalajara
Guadalajara México | Jul 2005 - Aug 2009
Spanish
Native proficiency
Course, Search Engine Optimization
Instituto Tecnológico de Estudios Superiores de Occidente
Guadalajara México | Sep 2011 - Nov 2011
French
Elementary proficiency
PROJECTS
Automated Hotel Subscription Pipeline
PriceTravel Holding | Supplier Relationship Management, New product, Extranet, Salesforce
About the project
Participation
This project objective was to create effective
tools to increase our hotel product line.
Business Process Review, Project definition,
UX research, Backlog management
This project was divided in three phases:
Project team
●
●
●
Inquire website integrated with
salesforce.
Self subscription web application for
the hoteliers.
Automated information review and
creation of the Hotel process.
●
1 Product Owner (me)
●
2 UX designers
●
4 Developers
●
1 Technical Leader
Results
Time required from support operations to set
an hotel ready to sale dropped from more than
two weeks to six hours.
120% Increase in monthly subscribed
Hotels on the second month of use.
Gisela Margarito | UX Designer
PROJECTS
Hotel + Flight Custom Package new interaction
PriceTravel Holding | Affiliate brand, Copa Airlines, New Product, B2C e-commerce
About the project
The objective of this project
was to launch the new
package user flow to help
our customers book a
multi-city vacation in one
reservation.
This project was a number
one priority to our affiliate
since a considerable
percentage of its sales is
associated to multi city
travels to Panamá
City+Beach and Florida
Miami+Orlando
Participation
UX design
UX research
Benchmarking
User flow
Mockups
Wireframes
User testing
Functional prototypes
HTML, CSS, SASS
Results
New unique multi-city package
integrated in our affiliate
channel
Easily adopted by sales
representatives optimizing
operations and improving
sales conversion.
Gisela Margarito | UX Designer
PROJECTS
Hotel + Flight conversion improvement experiments
PriceTravel Holding | Own brand, Pricetravel.com.mx, B2C e-commerce, conversion improvement
About the project
These were a series of
interaction improvements
implemented from January
to October 2014 to increase
sales in Hotel + Flight travel
packages
Participation
UX design
UX research
Benchmarking,
Experiment definition
User Flow design
Wireframes
User testing
Functional prototypes
HTML, CSS, SASS
Results
Interaction modifications with
an accumulation of 29%
conversion improvement in
the first phase of the project
Major user flow redesign,
integration of three steps to
complete reservation resulting
in a 35% conversion
improvement.
Gisela Margarito | UX Designer
