GISELA AYU
SEO Content Writer & Content Strategist
Indonesia • Available for Remote Work
PROFESSIONAL SUMMARY
Detail-oriented Content and SEO Writer with a strong focus on creating high-quality,
search-optimized, and conversion-driven content. Experienced in keyword research, on-page SEO,
and performance-based content writing. Reliable in remote work settings, deadline-driven, and
adaptable to different brand voices and editorial standards.
CORE SKILLS
•
•
•
•
•
•
•
•
•
SEO Writing & Optimization
Keyword Research (Search Intent, Long-Tail, LSI)
Content Strategy & Planning
Conversion Copywriting
On-Page SEO (H1–H3, Meta, Internal Linking)
Content Audit & Optimization
Digital Marketing Fundamentals
Content Performance Analysis
WordPress CMS
PROFESSIONAL EXPERIENCE
Content Writer — Project-Based (2023 – Present)
• Created blog articles, website content, and marketing copy for various industries.
• Structured content to improve readability, engagement, and user experience.
• Followed editorial guidelines and client briefs accurately and efficiently.
• Worked with content calendars and delivered work within agreed timelines.
SEO Content Writer — Freelance / Remote (2020 – 2022)
• Produced SEO-optimized articles aligned with search intent to improve organic visibility.
• Conducted keyword research and content mapping for high-intent topics.
• Optimized existing content for readability, SEO structure, and engagement.
• Collaborated with clients to align content with brand voice and marketing goals.
TOOLS
•
•
•
•
•
Google Docs
Google Keyword Planner
Ahrefs / Ubersuggest (basic)
WordPress
Canva (basic content visuals)
EDUCATION
Kwik Kian Gie School of Business
Communication Studies — Coursework Completed:-
Relevant Coursework: Writing for Media, Digital Marketing, Content Strategy
PORTFOLIO
Behance: https://www.behance.net/gallery/-/SEO-Content-Writer-Conversion-Copywriter
