Girraj Sharma

GIRRAJ SHARMA (Google AdWords Certified Professional) Sector 104, MOBILE: - Noida –Uttar Pradesh E-mail ID: - _________________________________________________________________________________ OBJECTIVE To be a part of an esteemed organization where there are opportunities to prove my abilities which would sharpen my skills and help me develop a career in leading Internet Marketing Agencies. Certification Google AdWords Certification Google Analytics Certified Summery Planning digital marketing campaigns, including website, SEO/SEM, email, social media, display Liaising with internal teams and external agencies for digital marketing strategy and execution. Understanding of Google AdWords, Google Analytics, Google Search Console, and other tools daily to identify potential issues & resolving them Delivering campaign success under tight deadlines and high pressure at times. Assisting account managers in the team to help them understand the current status of the PPC campaigns and as a result, are better equipped to serve clients with the insights they are generally after. Devising strategies & identifying ways to drive online traffic towards the company website and ensure constant checks on website bounce rate, usability, design, content & conversion rate Generate innovative ideas that have potential to translate into demonstrable achievement of business objectives Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Current Employer Working as a freelancer Job Responsibility: Managing AdWords accounts. Remarketing Running Ads Analysis & research based on Query reports and current market trends. Understanding Business & Requirements Keyword Research & Analysis Competitors Analysis Creating Campaign & Groups Ads Creation, Run & Testing Daily Campaign Reporting & Analysis Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding Keywords and landing pages. Targeting the right Customers by choosing the relevant keywords with the services of the company. Maintaining Cost/Call with optimum bid Management of the keywords. New Campaign Research and creation Handled advertising campaigns for mobile marketing in Google. Previous Employer Organization: Select Source International Pvt. Ltd. Designation : Sr. SEM Executive Experience : May 2013 to Sep 2014 Job Responsibility: Creating and managing marketing campaigns on Google, Bing and Yahoo Marketing campaigns Analysis & research based on Query reports and current market trends. Client Servicing & Interaction Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click through Rate) Creating Campaign & Groups Daily Campaign Reporting & Analysis Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding Keywords and landing pages. Maintaining Cost/Call with optimum bid Management of the keywords. Determine ROI on search marketing efforts Remarketing, running ads over ad networks with rapid changes. Site Analysis / Keyword analysis / Competitor analysis Targeting the right Customers by choosing the relevant keywords with the services of the company. Understanding Business & Requirements Managing accounts over Ad words & Ad center. Search & Content Network Management. Adding new keywords in the search engines, Search Engine Marketing skills Managing Google-Banner Ads (including client search strategies), Paid Search Campaigns All activities for On-Page and Off-Page optimization. Working with the development team to analyze site and provide recommendations based on SEO best practices. Previous Employer Organization: Curix Infotech Pvt. Ltd. Designation : Sr. SEO Executive Experience : Oct 2011 to Apr 2013 Job Responsibility: Assisting clients with defining their SEM strategies. Conduct keyword research as an input to clients' PPC programs. Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify. All activities for On-Page optimization like website analysis, keywords analysis, create title and meta tags, HTML/XML sitemap creation, RSS feeds, on page content optimization, canonical issue resolving, alt tag optimization, etc. All activities for Off-Page optimization like article submission, link building, SMO, social bookmarking, press releases, classifieds, PPT and PDF submissions, video submissions, blog creation, local business listings, etc. Handling a team of 4 members for client projects Create weekly traffic report through Google analytics. Handle SMO activities e.g. Facebook, Twitter, Linkedin, YouTube Previous Employer Organization: Search Value Ites Pvt. Ltd. Designation : SEO Executive Experience : Oct 2010 to Sep 2011 Job Responsibility: All On-Page & Off-Page optimization activities like article submission, link building, SMO, social bookmarking, press releases, classifieds, PPT and PDF submissions, video submissions, blog creation, local business listings, etc. Analyze website traffic through Google analytics tool PPC ad copy writing & split testing. PPC keyword creation, implementation & expansion. Webmaster tools set up (Google, Yahoo and Bing). Creating and updating Meta Tag, Keyword Research Analysis Web Traffic to check the SEO/SMO Work progress Educational Qualifications:- MBA (Marketing) from Indian Institute of Planning and Management New Delhi with 70%. Bachelor of Engineering (C.S.E) from Institute of Information Technology & Management Gwalior with 68% Personal Details Father’s Name : Mr. Shyam Narayan Sharma   Permanent Address : Girraj Sharma Flat No B-407, Smart Homes, Sector 104, Noida (U.P.) Date of Birth : 5th Oct-1986 Languages known : Hindi & English Hobbies : Listening music, playing Cricket Declaration I hereby declare that all the information given above is true to my knowledge and belief. Date 01/01/2022 Girraja Sharma