Girly Solano

PMU JAKE RANDOLPH & TONY CRUZ THE Art OF PRESENTS $7 Webinar Workbook Value Stacking and Premium worksheet 1.) Value stack your services: Value stacking is when you take your service and break it down into smaller segments and give each segment a value so that people can really better see the amount of value that each segment of the service is providing, then repackaging that service to show a package value vs segmented value. Example: 30 Min Consultation - $50.00 Mapping and outlining of your brows (Unlimited Revisions) - 150.00 Pigments & pigment matching 2 sessions - $200.00 Premium Numbing Cream 2 sessions - $50.00 1 initial session - $150.00 1 Touch up session - $100.00 Total price $700.00 Exercise: 1.) List out all of your services: _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ 2.) List out what goes into each services both tangible and intangible.(Example: Consultation”Intangible”, Pigments”Tangible”): _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 3.) Place a value next to each Item: ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________ 4.) Now that you have written out the value of each Item that goes into each service. You have your value stack! JAKE RANDOLPH & TONY CRUZ WHATS MY “PREMIUM”? Premium: A “PREMIUM” is something that your client will receive when purchasing your services outside of that service they are purchasing. What makes a Good Premium? 1.) Something that costs you next to nothing. 2.) Something that the client would perceive as high value. 3.) A premium should cost less than a discount ( The average premium should cost you $10-$30 Compared to a $100 off Special). Examples of Premiums: After Care Cream A lost cost gift card $10-$30 A Free Make-up Brush kit Free Light Therapy Aromatherapy incense during service Permanent Jewelry $30 day Guarantee Teeth Whitening What are 5 low cost Items you can offer at your studio as premiums? _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________