Girlie Herrera

GIRLIE C HERRERA GLOBAL PROJECT & OPERATIONS MANAGER - - Girlie Castro Herrera*-- PROFESSIONAL SUMMARY Experienced Project and Operations Manager with 20+ years of leading teams, optimizing workflows, and ensuring seamless execution. I specialize in turning strategies into results, keeping projects on track, within budget, and aligned with business goals. NOTABLE PROJECTS Southeast Asia Brand Relaunch: Delivered a 40% boost in brand visibility by managing a hybrid event for 500+ attendees at Queen Sirikit Convention Center, Thailand. Global Digital Advertising Campaigns: Improved team efficiency by 25% through optimized use of project management tools while executing product activations & campaigns across international time zones. Digital Marketing Strategy: Achieved a 35% surge in online engagement and a 20% increase in sales within three months for a Philippine beauty brand. Successfully led large-scale FMCG events, including global conventions, national & regional caravans, and concerts overseeing end-to-end logistics, technical requirements, and program execution, resulting in flawless experiences for thousands of attendees. Mall Activation Campaigns: Boosted foot traffic and customer interaction by 40% with cost-effective logistics and rate negotiations via experiential activations for appliances brands and a food service business. Leading Global Electronics Company: Managed product launches and activation efforts, including creative materials development, logistics, technical preparations, manpower pooling, and seamless project execution Led countrywide product multimedia roll-outs, ensuring seamless execution across platforms for maximum brand effect. PROFESSIONAL EXPERIENCES Freelance Project Manager | Jan 2023 – Present Leads global projects from planning to execution, managing budgets, team alignment, and client relations. Remote Strategy Project Manager | Digital Advertising Agency, San Diego, CA | 2021 – Nov 2022 Delivered campaigns for US-based clients, managing multi-country teams & improving operational efficiency by 25%. Oversaw virtual events, ensuring smooth coordination across time zones and cross-functional teams. Project & Operations Manager | Red Chili 360 Marketing, Inc. | Jan 2018 – June 2024 Managed operations, business negotiations, and budgets for seamless project execution. Secured optimal outcomes by building strong client relationships and enhancing strategies with creative input. Consistently delivered high-quality projects on time and within scope, ensuring exceptional results. Broadcast Producer | Asia-Pacific Region | June 1993 - Onwards Produced TV and radio commercials, AV materials, and events for leading brands. CORE COMPETENCIES Remote Team Leadership | Budget & Resource Management Project Planning: Detailing & Execution | Client & Stakeholder Relations Cross-Cultural Communication Coordination PM Tools: Asana, Calendly, Canva, ClickUp, Google Workspace, Notion, Slack, Teams, Salesforce, Scrum, Zoom Task & Workflow Management: Brand Management, Client Service, CRM Management, Email & Calendar Management, Hubspot, Lead Generation, Quickbooks, SEO Optimization, Social Media for Business, Telemarketing, EDUCATION University of Santo Tomas, Manila, Philippines Bachelor of Arts in Communication | 1985 – 1989