Giovanna Alaâ Zaki

Giovanna Alaâ Zaki Senior Digital Marketing Professional Professional Summary Results-driven digital marketing expert with 6+ years of experience leading high-performance campaigns across MENA markets. Skilled in cross-channel media buying, optimization, and analytics. Certified by Meta, Google, and Criteo, with a proven ability to translate data into business growth. Work history Ad Operations Campaign Manager | Aleph Group (Connect Ads) Dec 2021 – Present | Egypt, UAE, Morocco, GCC - Managed cross-platform campaigns for 4 MENA markets, reducing CPA by 25% YoY - Optimized media buying using Google, Meta, TikTok, Criteo, and DV360 - Collaborated with product, analytics, and sales to increase client ROI by 35% Digital Marketing Professional | Freelance 2021 – 2022 - Administered brand presence and boosted engagement through strategic social media management - Implemented efficient media buying strategies, improving reach and conversions Senior Community Manager | Scribble DM June 2019 – June 2021 - Increased engagement across multi-platform social media accounts - Analyzed data to produce performance reports and guide campaign direction - Improved team workflow and communication for better client satisfaction PR Specialist | Coptic Orthodox Cultural Center Nov 2018 – Apr 2019 - Coordinated events and ensured smooth execution for optimal attendee experience - Streamlined internal communication and processes for better efficiency Education Master of International Management – IAE de Poitiers, France (2017 – 2018) Bachelor of Commerce and Business Administration (French) – Ain Shams University, Egypt (2013 – 2017) Bachelor of Management Science – IAE de Poitiers, France (2015 – 2016) Management Diploma – IAE de Poitiers, France (2013 – 2015) Egyptian High School Diploma – Notre Dame de la Délivrande, Cairo (1999 – 2013) Skills • Digital Strategy & Media Buying • Campaign Optimization & Cross-Platform Management • Leadership & Cross-Functional Team Management • International Market Strategy & Cultural Awareness • Marketing Analytics & Performance Measurement • Efficient Project Management & Workflow Optimization • Conversion Rate Optimization (CRO), A/B Testing Tools & Platforms • Advertising Platforms: Meta Ads Manager, Google Ads, DV360, TikTok Ads, LinkedIn Campaign Manager, Amazon Sponsored Ads, Apple Search Ads, Criteo, Spotify Ads, Huawei Ads • Analytics: Google Analytics, Google Tag Manager, Looker Studio • Creative Tools: Adobe Photoshop (Intermediate), Adobe Lightroom (Intermediate), Canva • Productivity: Microsoft Office Suite Languages Arabic (Mother Tongue), French (C1), English (Fluent) Professional Certifications Meta Certified Media Buying Professional, Google Ads Search Certification, Google Display & Video 360, Amazon Sponsored Ads, Apple Search Ads Certified, LinkedIn Marketing Strategy, Pinterest Media Buyer Certification, Criteo Programmatic Advertising Professional, Google Tag Manager Fundamentals, Udacity Digital Marketing Nanodegree Volunteering • Digital Marketing Team Lead – World Scout Conference, Egypt (2024) • Media & PR Team Leader – Michael Archangel Scout Team (2016 – Present) • Sunday School Teacher (2015 – Present)