Gina Anderson

Gina Anderson Highly experienced and dedicated event professional with 10+ years of expertise in creating memorable and flawless events for diverse clients and organizations. Ranging from intimate, bespoke celebrations to non-profit fundraisers and social galas to global leadership conferences for Fortune 500 b2c companies. A proven track record of delivering exceptional service, meticulous attention to detail, and a passion for exceeding client expectations. Experience Arlotta Events l Chicago, IL Owner & Lead Producer Contact Phone- Email- Location Socials IG: @arlottaevents TikTok: @ginavincenza LinkedIn: in/ginavanderson/ Denver, Colorado Website arlottaevents.com Education Driehaus College of Business B.S. Marketing DePaul University, Chicago IL Spain International Business Study Abroad Program Wish Upon a Wedding l Chicago, IL Manager, Events (Part-Time, Contract) 2015 2014 Strengths + Skills • Project Management • Event Planning & Execution • Time Management • Strategic Planning • Client & VIP Relations • Budget Management • Cross-Functional Team Leader • Go-to-Market Strategy • Advertising • Sales • Customer Specific Proposals • Detail-Oriented • Organized • Vendor Relations • Problem Solving Technical Skills Aisle Planner, AllSeated, Canva, Cvent, Dropbox, EventBrite, Google Suite, Hootsuite, Instagram, MailChimp, Merri, Minted, MS Office Suite, Pinterest, Planoly, Riley & Grey, Salesforce, Shopwindow, Social Tables, Sprout Social, Squarespace, The Knot, TikTok, Trello, Wedding Wire, Wix, Zola, Zoom Publications Wedding Wanderlust: What to Know When Planning a Destination Wedding”, Chicago Style Weddings, Sept/Oct 2023 10 Wedding Venues that Give You That Italian Feel in The US Also seen in: Chi THEE Wed, Love Inc Magazine, Ruffled Blog, PartySlate Jan 2024 - Present Found and manage Arlotta Events, a bespoke event planning and design company specializing in destination experiences, weddings, events, summits, retreats, intimate affairs, and experiential events. • Lead all aspects of business operations, including client relations, event conceptualization, planning, execution, and budget management. • Collaborate with clients to understand their vision and objectives, curating bespoke experiences tailored to their unique preferences and requirements. • Cultivate and maintain strong relationships with vendors, venues, and industry professionals to ensure seamless execution and access to premium resources. July 2023 - Jan 2024 Strategically led and orchestrated the organization’s high-impact annual fundraising event. • Conceptualized, planned, and executed a large-scale annual fundraiser, seamlessly accommodating 500 attendees. • Generated $77k in donations (154% of target), reduced total expenses by 27%. Highest grossing event. • Nurtured positive relationships with donors, sponsors, and supporters, contributing to the cultivation of a loyal and engaged donor base. • Developed and executed an inclusive fundraising campaign, employing a range of strategies to cultivate support. Urban Allure Events l Chicago, IL Director, Destination Events & Business Development May 2023 - Jan 2024 Cultivated client and vendor relationships and secured new event contracts totaling $320k in new sales. • Grew organization profitability by 150% by developing and implementing new pricing strategy. • Successful execution of events ranging from $50k to $500k+ in total spend, keeping under client budget. • Developed organization’s destination division from ground up. • Created go-to-market strategy, cultivated partnerships, designed work flows, constructed and executed marketing strategy. • Lead the conceptualization, planning, and execution of 50+ events; majority within the Midwest region and 2 at prestigious domestic destinations. • Built and maintained a vendor network of over 200 trusted partners, ensuring access to the best services and products for clients. Urban Allure Events l Chicago, IL Lead Event Planner March 2022 - May 2023 Planned, conceptualized, and executed on weddings of $200k+ various sizes and styles, ensuring every detail reflects the couple’s vision. • Hired and trained 3 assistant wedding planners, providing mentorship and guidance; improving team efficiency. • Championed company’s rebrand. Redesigned the logo, color palette, typography, website content and user experience, curating team photo shoots and styled shoots. Urban Allure Events l Chicago, IL Event Planner Jan 2020 - March 2022 Assisted in planning and executing weddings, eventually overseeing coordination for 20 weddings independently. Winsight Media | Chicago, IL Event Marketing Manager Feb 2020 - March 2022 Championed and flawlessly executed event campaigns, steering the orchestration of leadership conferences for Fortune 500 food and beverage corporations on both domestic and global scales. • Directed the intricate logistics of high-profile events in Barcelona, Dubai, Singapore, and various domestic U.S. locations. • Produced the second largest revenue generating event for the company, resulting in 112% of $1.85M target. • Curated a strategic sales campaign to deliver up to 10 high-caliber sponsors for 21 events. • Managed transportation, accommodations, catering, audio-visual needs, and other critical event facets.