Gimhani Gunasinghe

Gimhani Gunasinghe Results Driven Executive Leading Complex Initiatives | Outcome Delivery | Business Development | Digital Marketing | Brand Management | Portfolio Strategy | Digital Transformation Highly motivated, strategic and performance driven leader with over 12 years of success in managing complex cross-enterprise initiatives. Proven leadership record in delivering mission critical and cross functional initiatives from inception to completion. Consistently succeeds in creating high performance teams and delivering on critical business KPIs. Holds extensive experience in managing diverse, cross-cultural, virtual and in person teams in delivering digital and organizational transformations CONTACT INFO- CORE PROFILE SUMMARY è I am a well-rounded business leader equipped and driven to handle any situation impeding corporate initiatives. I possess a proven ability to tackle problems head-on, develop winning solutions, and maximise economic performance. è My management expertise spans the full range of operational functions, including marketing, value proposition development, cloud system implementation and successfully penetrating new markets. è With closer to a decade spent in both the commercial and academic sectors, I have obtained comprehensive, practical insights into operations management and business development that are built upon firm theoretical foundations. è I developed new revenue channels, streamlined the operations and significantly improved the overall performance of the business at London School of Marketing. è I have worked online in an Executive role for 7 years, proving commitment, dedication and discipline to bring supreme results. I believe in smart working, using technology and automation that drives business excellence. è My higher education in Marketing, Human Resources and Finance equips me with the knowledge to successfully lead cross-functional teams, while being on budget and bringing high return on investments. - Vancouver, WA 98685 SKILLS Business Development Digital Marketing Strategy SEO Growth Hacking Creative Management Operations Management Cloud system implementation Competitive analysis Virtual Team Management Content Marketing ORGANIZATIONS The Redberries 2018- Present Chestnut Education Group 2017 – 2020 London School of Marketing 2017 – 2020 QUALIFICATIONS MBA (hons) from Anglia Ruskin University, UK, 2014 BSc (Hons) in Business Management with a double specialization in Marketing and Human Resources from University of Wales, UK è Associate Member of Chartered Institute of Marketing (ACIM), UK è Associate Member of Chartered Institute of Management Accountants (ACMA), UK è Chartered Global Management Accountant (CGMA) è è WORK HISTORY The RedBerries Founder/ CEO (2018 – Present) è è è è è è Established a dynamic digital marketing agency with a global remote team to service small businesses and startups with shoestring budgets to achieve their digital marketing goals and grow their businesses using industry relevant strategies. Provided consultancy services for brand architecture, development, operations management, customer service excellence and market growth using thorough industry specific research and proven methodologies. Designed and developed over 10 results driven, mobile and SEO optimized websites that helped clients enhance their global reach by an average of 20% and lower the cost of customer acquisition by 10%. Delivered measurable agile solutions for business growth using proven channels and platforms. Successfully launched over 12 research driven digital marketing campaigns for clients utilising the most efficient inbound marketing tactics with a return on investments of over 25%. Assisted clients with cloud software implementations including Hubspot, Salesforce, Etherium and Zendesk, while helping to stay within budget and obtain the maximum output through each implementation. Chestnut Education Group, UK Chief Marketing Officer (2017 – 2020) Online from the USA Conducted comprehensive market, consumer and competitor research to launch the company and exceed the sales target for the first quarter by 45%. è Managed the product portfolio and marketed the products across markets with minimal investment. è Developed and launched the company website, optimized for search engines which resulted in strong growth of website visitors and conversions. è Created and implemented a strong digital marketing strategy that is bound to get successful results with minimal spending. è London School of Marketing Head of Marketing (2011 – 2017) - (2011 – 2014) Sri Lanka, (2014 – 2017) Online from the USA è è è è è è è Setup the Marketing team at LS Education Group and implemented a results driven marketing strategy that increased direct sales by 90% in a declining Private Higher Education industry in the UK. Implemented local marketing campaigns in Africa, South Asia and Europe to support the Local access points of the school and increased sales by 60% from this channel. Rebranded the London School of Marketing brand to align study materials, marketing collateral, physical evidence and digital presence to the brand promise. Implemented an inbound marketing driven digital marketing strategy that improved website visitors by 85% and conversions by 72%. Implemented Cloud software including Salesforce, Zendesk, Google suite and Hubspot to improve operational efficiency and productivity Worked with local Public Relations agencies to improve brand prominence and credibility, resulting in coverage in prominent media including BBC, the Economist etc. Led brand development, designed marketing programs and created consistent communications for all audiences. London School of Marketing Lecturer (2009 – 2011) Lecturing CIM/CAM courses, consistently achieved 90% pass rates on the modules taught, including CIM Marketing Essentials, CIM - Managing Marketing and CAM- Advertising. è Paper marking and final review for CIM Certificate, Diploma and Postgraduate levels for all modules è Dissertation supervision for undergraduate and postgraduate final thesis. è