Gilbert Ansa

Contact Details: Gilbert Ansa Telephone (Mobile):- E-mail:- Address Flat 18 Bass Court, 1A Plaistow Grove, E15 3EF, London. Background A strategic and innovative CRM, Customer Engagement, and Decisioning professional with over 16 years of experience in managing and delivering dynamic, multi and omni channel digital marketing campaigns. Proven skills in campaign and database growth management, customer data analysis, segmentation and optimisation, with strong expertise handling complex marketing databases and tools. Experience CRM Marketing Practitioner (August 2022- Present) Direct Line Group Led the migration and optimisation of numerous below-the-line campaigns across platforms such as Braze, Oracle Responsys, and Adobe Campaign. Develop and execute CRM strategies to improve user acquisition, engagement, and retention. Analyze customer data, refine segmentation and personalise communications based on compliance (GDPR) and effectiveness. Supported audience building and automation strategies and served as a technical consultant to manage the end-to-end execution of CRM campaigns. Key Responsibilities: • List Growth & Segment Management: Manage and optimise customer lists, flows, and segments within Adobe Campaign/Oracle Responsys to maintain engagement and relevance. • Performance Metrics: Monitor and analyse CRM performance, providing actionable insights to enhance performance, deliverability and key KPIs. • Campaign Management: Plan, execute, and manage daily/BAU CRM campaigns, conducting A/B testing to fine-tune strategies for maximum impact. • Workflow & Hygiene Management: Ensure smooth customer journeys through effective management of workflows and maintaining data accuracy and list hygiene. • Collaboration with Customer Experience: Work closely with the customer experience team to ensure a steady flow of engaged leads that align with sales goals. • Innovation & Updates: Keep up with the latest CRM technologies and tools to improve processes and collaborate with design teams to create impactful campaign assets. Senior Marketing Consultant (January 2019 -July 2022) Direct Line Group Ensure database health metrics are maintained, manage data workflows, and enhance customer journey processes. Pioneered the development and migration of campaigns to Oracle Responsys, led customer journey mapping for acquisition initiatives, and ensured process compliance with GDPR. Engaged stakeholders effectively for campaign approvals and performance forecasting, ultimately driving improvements in marketing communications effectiveness through detailed measurement reports. Campaign Planning and Selections Analyst (November 2016 – December 2018) Direct Line Group Managed end-to-end delivery of Life Insurance campaigns, implementing test plans and responding effectively to customer feedback. Use data to identify trends, propose solutions, and drive better results. Produced comprehensive reporting and analyses to guide future campaign strategies and budget decisions. Campaign Analyst (July 2015 – November 2016) News UK Transitioned campaigns to advanced platforms such as IBM Unica and Silverpop, leveraging data-driven strategies to optimize contact efficiency and ROI. Implemented QA processes to ensure data quality and collaborated with stakeholders to enhance campaign effectiveness and strategic insight delivery. Campaign Decisioning Executive (January 2013 – June 2015) Sky IQ Facilitated strong partnerships within the News UK account, overseeing the planning and execution of successful acquisition campaigns using tools life Salesforce Exact Target and Campaign Elements. Drove market insights and campaign performance evaluations, contributing to competitive advantages through strategic analysis and presentations. Senior Campaign Analyst (November 2012 -December 2012) Transactis Ltd. Directed the setup and execution of campaigns for a global online gaming firm, leveraging the SmartFocus tool. Trained junior staff, maintained high campaign quality standards, and developed insightful analyses and training materials. Marketing Information Reporting Specialist (May 2012 – November 2012) Unilever UK Played a pivotal role in Unilever's Visualization project, utilizing Tableau for crafting global market reports. Engaged stakeholders through demonstrations and training, enhancing their reporting capabilities and strategic decisionmaking processes. Campaign Analyst (February 2012 – May 2012) Transactis Ltd. Managed gaming company campaign data, driving strategic recommendations through comprehensive pre- and post-campaign analyses. Synthesized performance data to optimize retention and profitability. Senior Analyst (September 2011 – November 2011) Conrad Advertising Agency Evaluated and improved ROI for advertising campaigns, supporting client service directors with actionable insights. Advanced data warehouse management, segmentation, and marketing intelligence strategies for enhanced client decision-making. Marketing Analyst (December 2008 – July 2011) The Jewellery Channel (UK) Developed brand management strategies, spearheaded new product launches, and managed marketing campaigns, enhancing company visibility and customer engagement. Delivered marketing intelligence and strategic plans to drive sales growth and manage stakeholder relationships effectively. Education State University of New York, New Paltz, USA; Master’s Degree (MBA) - Business Administration, Marketing Research State University of New York, New Paltz, USA; Bachelor of Science (BSc) - Business Administration, Marketing Institute of Direct and Digital Marketing (IDM), UK; Professional Diploma - Marketing Achievements 1. Successfully managed and delivered large-scale development projects, increasing customer engagement by implementing efficient CRM strategies. 2. Led the integration and migration of advanced CRM platforms, enhancing data management and marketing automated processes, and improving campaign effectiveness. 3. Achieved significant improvements in direct marketing campaign performance through precise targeting and strategic stakeholder collaboration. 4. By streamlining Data Driven processes to improve efficiency and help reduce wasted costs associated with customer acquisition, retention and support. Other Information Gilbert Ansa holds a Master's degree in Business Administration (Market Research option) and a professional Diploma in Direct & Digital Marketing from IDM (UK). Gilbert has a strong background in both client and campaign management, with over 16 years in the marketing sector. His proficiency spans numerous CRM tools and systems, Database health, segmentation and analysis with demonstrable expertise in GDPR compliance, marketing automation and customer journey orchestration.