Gift Nnaji

GIFT OKWUKWE NNAJI ________________________________________________________ Abuja, Nigeria EXECUTIVE SUMMARY Creative and results-driven Marketing executive with experience in social media strategy creation and execution, copywriting and email marketing. Skilled in developing engaging campaigns that enhance brand visibility and drive audience engagement. Passionate about leveraging storytelling and digital marketing to build meaningful connections between brands and their audiences.Successfully increasing metrics through proper execution from concept to results. I bring strong storytelling, collaboration, and campaign experience to any communications team. ______________________________________________________________________ PROFESSIONAL SKILLS Technical Skills: Brand Voice Development, Social Media Strategy, Stakeholder Collaboration, Copywriting, Content Marketing, Social Media Marketing, Keyword Research, Content Strategy, Google my business optimization,Strategic Communications,Social Media Management, Content Writing & Editing, Email Marketing & Newsletters, Campaign Planning & Execution, Internal & External Communications, Analytics & Engagement Tracking,Brand Storytelling, Project & Team Coordination, Visual Direction . Tools: Google Alert, Google Analytics, Mailchimp, Sender, Brevo, CapCut, InShot, Canva, Trello, Microsoft Office, Google Workspace, Meta Business Suite, Grammarly. Soft Skills: Writing and storytelling, Brand Communication strategy, Creativity, Written Communication, Verbal Communication, Organization, Collaboration, Adaptability, Decision Making, Leadership, Problem Solving, Critical Thinking, Stakeholder Alignment, Self-Starter, Detail-Oriented, Proactive. ______________________________________________________________________ WORK EXPERIENCE BRAND & MARKETING STRATEGIST - FUTSOLINS EDUAPP Remote | 2025 — Contract ●​ Defined core brand positioning, messaging, and narrative ●​ Translated brand mission for parents, students and schools ●​ Create brand guidelines. ●​ Shaped launch messaging, partnerships, and school pilots Content & Creative Strategist – SMCC Remote | 2025– Contract 1 month. ●​ Led a 7-member social media and communications team for a 10-day Social Media & Content Creation Webinar. ●​ Developed the full social media marketing plan, campaign structure, and promotional content direction. ●​ Created and managed a 20-day pre-event content series to drive awareness, visibility, and sign-ups. ●​ Coordinated team workflow, assigned roles, and ensured smooth collaboration and timely deliverables. ●​ Oversaw copywriting, messaging, and creative strategy to maintain brand clarity and consistency. ●​ Guided community engagement plans and ensured active communication across all platforms. ●​ Supported ad strategy planning and platform optimization for improved conversion potential. ●​ Ensured alignment between speakers, content themes, and brand positioning for the event. ●​ Provided leadership, feedback, and quality control for all content, visuals, and communications Copywriter & Email Marketing – K21 Media Remote | 2024 – Present ●​ Spearhead copywriting and email marketing strategies for multiple brands including FSC Manufacturing, Anoint Shop, and UNWIND. ●​ Develop persuasive email campaigns to boost engagement and customer retention. ●​ Craft promotional content aligned with each brand’s tone, voice, and target audience. ●​ Increased email open rates by over 20% and improved click-through rates using Mailchimp and Sender. ●​ Collaborate with design and strategy teams for consistent brand messaging across all platforms. ●​ Create and optimize Google my business profile Programs Assistant – ACNNTV (NYSC PPA) Abuja | 2024 – 2025 August ●​ Produced and scripted lifestyle and news shows, transforming live interviews and expert viewpoints into audience friendly content. ●​ Conducted live show interviews with industry leaders and supported editing and publishing workflows. ●​ Developed content for broadcast media, and TV publications aligned with strategic messaging. ●​ Edited scripts, assisted with segment planning, and coordinated interviews. ●​ Gained valuable experience in audience engagement, storytelling, and media messaging. 1 Week Copywriting Workshop | Solo Marketing & Launch Strategy Lead Remote | May 2025 ●​ Developed and executed the full marketing strategy for an online workshop targeted at new and aspiring copywriters.​ ●​ Supervised designed brand identity, created marketing materials, managed content marketing sequences, and drove registrations via whatsapp social media campaigns.​ ●​ Attracted 98registered individuals and over 50% conversion rate from interest to sign-up for newsletter funnel through compelling copy and strategic targeting. Lead Copywriter – Gnaj Couture Remote | 2022 - 2024 ●​ Developed brand storytelling and product descriptions for fashion collections ●​ Created content across Instagram, newsletters, and e-commerce platforms. ●​ Managed marketing direction and brand identity to attract and retain customers. Freelance Campaign Manager – OT Wears Remote | contract ●​ Led a sales campaign for a fashion footwear brand, from concept to execution. ●​ Coordinated a product shoot and collaborated with models to ensure visual storytelling matched brand vision. ●​ Wrote captivating Instagram captions and campaign copy that attracted customer interest and improved product visibility. VOLUNTEER ROLES SMFest | Associate Lead, Social Media Manager / Content Strategist Remote Volunteer | May 2025 – Present ●​ Spearhead content strategy across all social media platforms, working with a distributed team of creatives and volunteers.​ ●​ Plan, write, and oversee execution of content calendars tailored for tech and innovation-focused audiences.​ ●​ Coordinate visual storytelling assets, live event coverage on the social media channels, and community engagement campaigns for 7K+ followers.​ ●​ Collaborate with the core leadership team on campaign ideation, audience growth, and cross-platform alignment. ●​ Initiated a volunteer advocacy program through storytelling content to increase our reach and engagement via social media. ______________________________________________________________________ EDUCATION & CERTIFICATION ●​ Bachelor of Arts in English Language – December,2023. University of Abuja, Nigeria. ●​ Certificate in Public Relations and Communication Management – Udemy – May, 2024 ●​ Certificate of National Service Discharge Certificate (NYSC)– August 7th, 2025. ●​ Social Media Marketing - HubSpot Academy – September, 2025.