Gideon Mwangi

GIDEON MWANGI. 1734 | NAIROBI, 00100 |-| - PROFESSIONAL SUMMARY Experienced Marketing Specialist with a strong background in SEO, email marketing, and developing comprehensive marketing strategies. Adept at increasing organic search visibility, driving traffic, and creating effective email campaigns that nurture leads and convert prospects. Highly skilled in content optimization, campaign analysis, and leveraging data to refine strategies for improved results. Passionate about staying ahead of marketing trends and consistently delivering measurable growth. CORE COMPETENCIES  SEO Strategy & Execution  Email Campaign Design & Automation  Content Marketing  Conversion Rate Optimization (CRO)  Social Media Marketing  Market Research & Competitive Analysis  Copywriting & Content Creation PROFESSIONAL EXPERIENCE Marketing Specialist Crestance Real Estate — Kenya 09/2023 – Present  Plan and execute SEO strategies, resulting in a 30% increase in organic traffic within the first 6 months.  Develop and manage email marketing campaigns, achieving a 25% open rate and 15% conversion rate through personalized and targeted content.  Monitor, analyze, and report on campaign performance to drive improvements, utilizing tools like Google Analytics.  Optimize website content for search engines, leading to improved rankings and increased brand visibility.  Collaborate with cross-functional teams to enhance digital marketing strategies, focusing on driving engagement and brand growth. SEO and Email Marketing Coordinator Crestace Real Estate — Kenya 09/2023 – present  Managed email marketing lists and segmentation, growing subscriber base by 20% through strategic content delivery.  Implemented on-page and off-page SEO improvements, resulting in a 40% increase in website traffic and enhanced search rankings.  Conducted keyword research and optimized web pages, blogs, and landing pages to ensure alignment with SEO best practices.  Built and optimized automated email workflows to engage leads and enhance customer retention, improving email engagement rates by 18%.  Analyzed performance data, identified trends, and provided actionable insights for continuous improvement. Education Bachelor of Science in Marketing Maasai Imara University — Kenya 20/12/2020 Certifications  Google Analytics Certified  HubSpot Email Marketing Certification  HubSpot Inbound Marketing Certification Technical Skills  SEO Tools: Google Analytics, SEMrush, Ahrefs, Moz  Email Marketing Platforms: Mailchimp, Constant Contact, HubSpot  Microsoft Office Suite (Excel, Word, PowerPoint)  Content Management Systems (WordPress, Shopify) HTML/CSS Basics for Email and Web Optimization References Frank Silver Marketing Manager Crestace Real Estate-