GIDEON OKECHUKWU AYOGU-
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https://bit.ly/3FnjkS4
Professional Summary:
An accomplished marketing and communications professional with over 10 years of experience in leading highperforming teams, devising strategic marketing initiatives, and driving tangible results. Possess a strong blend
of creative thinking, data-driven decision-making, and the ability to communicate complex messages effectively.
Adept at building brand equity, driving revenue growth, and enhancing customer engagement.
Professional Experience:
Group Head of Marketing & Communications
Konga |Lagos, Nigeria | Nov. 2022 – Oct. 2023
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Directed a team of 19 marketing and communications professionals, overseeing all aspects of content
creation, digital marketing, branding and public relations.
Led the development and execution of marketing strategies that contributed to a 25% growth in annual
revenue.
Spearheaded successful marketing campaigns, increasing market share by 30% within the first year.
Collaborated with cross-functional teams to align marketing efforts with sales, resulting in a 10%
increase in sales.
Key Accomplishments:
Marketing & Communications Strategy:
- Developed and executed comprehensive marketing and communications strategies resulting in a 35%
increase in brand visibility and a 20% rise in website traffic within one year.
Team Leadership:
- Led a team of 19 marketing and communications professionals, fostering a collaborative and highperformance work environment. Achieved a 40% increase in team productivity by implementing direct
mentorship and capacity-building initiatives.
Campaign Management:
- Oversaw the successful launch and execution of several successful multi-channel marketing campaigns,
resulting in a combined 30% boost in lead generation and 10% increase in conversion rates.
Digital Marketing:
- Implemented efficient and data-driven digital marketing initiatives, leading to a 35% reduction in
marketing spend, 20% growth in social media followers and a 30% increase in email marketing
engagement.
Brand Development:
- Revamped Konga’s brand image and the key messaging of other verticals company-wide, leading to a
20% increase in brand recognition and a 15% increase in customer loyalty.
Analytics and Measurement:
- Established a robust dashboard to track key performance indicators (KPIs) and utilized marketing
analytics to track progress and adjust strategies accordingly, resulting in a 35% decrease in marketing
expenses while maintaining or increasing ROI.
Budget Management:
- Managed a marketing budget of $1.8 million, consistently delivering projects under budget, resulting
in annual cost savings of 20%.
Head of Corporate Communications
Zinox Group |Lagos, Nigeria | Nov. 2014 – Nov. 2022
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Led a Group-wide communications team of 10 specialists, overseeing all aspects of brand management,
public relations, image management and corporate communications. Provided mentorship and
guidance, which led to 30% growth in team productivity and efficiency.
Oversaw crisis communication efforts, ensuring a 45% reduction in the impact of negative incidents
on the company's reputation.
Developed and implemented strategic communication plans that align with the company's goals and
objectives, resulting in a 25% increase in brand visibility and awareness.
Key Accomplishments:
Brand & Product Launches:
- Played a leading role in the successful launch of 5 new brands, growing their public perception,
corporate positioning, and market share between 25% and 35% within the first year of operation.
Contributed actively to the successful rollout of 3 new products.
Communications Strategy:
- Developed and executed a comprehensive corporate communications strategy that enhanced the
company's reputation and brand awareness, resulting in a 70% increase in positive media coverage and
a 35% improvement in public perception within the first three years.
Brand Management & Crisis Communication:
- Managed crisis communication efforts during a high-profile incident, successfully minimizing negative
press coverage and saving the company approximately $1,000,000 in potential legal fees and reputation
damage.
Brand Development:
- Spearheaded a rebranding campaign for the Group’s flagship company, Zinox, which led to a 25%
growth in online engagement and a 15% increase in customer loyalty within the first six months of
implementation.
Analytics & Measurement:
- Implemented data-driven KPIs and established key performance metrics for all communication
initiatives, resulting in a 15% improvement in the efficiency of communication efforts and a 20%
increase in the impact of the department.
Lead Account Manager
Newrest ASL |Lagos, Nigeria | Sept. 2012 – Oct. 2014
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Developed and maintained strong relationships with key international airline clients, consistently
exceeding client satisfaction ratings by 20%.
Negotiated and closed new contracts, resulting in a 30% increase in annual revenue from key accounts.
Collaborated with cross-functional teams to ensure seamless operation and resolve any client issues
promptly.
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Led a team of 5 Account Representatives, providing mentorship and guidance that led to a 25%
improvement in team performance.
Implemented a client feedback system, resulting in a 15% increase in the Net Promoter Score (NPS)
and a 10% reduction in customer complaints.
Key Accomplishments:
Portfolio Management:
- Successfully managed a portfolio of 10+ key airline clients, including major carriers such as Emirates
Airlines, Delta Airlines and British Airways, among others, ensuring exceptional service delivery and
customer satisfaction.
Revenue Growth:
- Achieved a 20% increase in revenue from key accounts within the first year of tenure through effective
contract negotiations, upselling services, and cross-selling packages.
Brand Management:
- Developed and implemented a proactive account management strategy, resulting in a 15% reduction
in client churn and an 18% increase in customer retention.
Operational Efficiency:
- Collaborated with the operations team to streamline and enhance service delivery, reducing turnaround
times for client requests by 25%, leading to improved operational efficiency.
Analytics & Measurement:
- Conducted regular performance reviews and established KPIs for each account, consistently meeting
or exceeding agreed-upon targets for customer satisfaction, revenue growth, and contract renewal rates.
Research:
- Conducted market research and competitive analysis to identify emerging trends, leading to the
introduction of new airline servicing packages that generated an additional $1.5 million in annual
revenue.
Transport & Education Editor
Service Delivery Watch Magazine |Abuja, Nigeria | May 2012 – Aug. 2022
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Led a team of writers, proofreaders, and designers to create and manage engaging and informative
transport and education content, ensuring a consistent and high-quality editorial standard.
Developed and implemented an editorial calendar, resulting in a 20% increase in on-time content
delivery.
Successfully improved organic traffic by 30% within the first quarter through SEO optimization and
content reorganization.
Conducted in-depth research and interviews, resulting in 15% growth in reader engagement and article
shares.
Collaborated with authors and experts to identify emerging trends and topics, resulting in a 25%
increase in subscribers.
Streamlined editorial workflows, reducing errors by 18% and improving overall content quality.
Key Accomplishments:
Editorial Leadership:
- Spearheaded the editorial direction of the Transport and Education sections, overseeing a team of
writers, and consistently meeting or exceeding content publication targets.
Content Improvement:
- Revamped content quality by implementing rigorous editing and proofreading processes, resulting in
a 20% increase in readers' satisfaction ratings.
Audience Growth:
- Developed and executed content strategies that led to a 15% growth in monthly readership, surpassing
industry benchmarks.
Engagement Enhancement:
- Implemented data-driven content decisions, resulting in a 25% increase in user engagement, measured
by comments, shares, and time spent on articles.
Educational Impact:
- Worked closely with subject matter experts to produce informative and impactful educational articles,
leading to a 30% increase in student and educator subscriptions.
Transportation Trends Coverage:
- Stayed ahead of the curve by consistently providing timely and insightful coverage of emerging
transportation technologies, policies, and trends, establishing the publication as a go-to source for
industry insights.
Education Advocacy:
- Advocated for the importance of education and contributed to the development of in-depth features
on critical educational issues, fostering a stronger sense of community engagement.
Reporter/Deputy Line Editor
Champion Newspapers Ltd. |Lagos, Nigeria | June 2011 – May 2012
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Covered a wide range of beats, including sports, education, local events, and human-interest stories,
leading to a diverse and comprehensive news section.
Conducted in-depth research, interviews, and investigations to produce informative and engaging
news articles covering local, national, and international events.
Consistently met and exceeded tight deadlines, ensuring that breaking news stories were delivered
promptly to readers.
Collaborated with the editing team to produce error-free articles, maintaining a 98% accuracy rate in
published stories.
Key Accomplishments:
Editorial Prowess Recognition:
- Received an award from the Nigerian Government through the National Orientation Agency (NOA)
for emerging as one of the winners in the 2011 National Youth Essay Competition. Contributed to
insightful and well-researched pieces that resulted in policy changes, garnering recognition from the
company’s management.
Data-driven reporting:
- Implemented a data-driven approach to storytelling, resulting in a 30% boost in website traffic and a
20% increase in social media followers.
Exclusive Contents:
- Maintained a deep network of reliable sources, resulting in a 20% increase in exclusive, breaking news
stories compared to the previous year.
Increased Online Readership:
- Utilized multimedia storytelling, incorporating photos, videos, and infographics into articles, which
led to a 15% increase in online readership.
Education:
MBA
Lagos Business School
Lagos, Nigeria
(In View)
Bachelor of Arts in Mass Communication
University of Nigeria
Enugu, Nigeria
2009
Honours & Awards:
Federal Government of Nigeria:
• National Orientation Agency (NOA) Achievement award for the 2011 National Youth Essay
Competition
British Broadcasting Corporation (BBC):
• BBC Focus on Africa Prize for Best Entry in the West African Prose Writing Competition 2008
Academic Prize:
• Hon. Ghali Umar Na’ Abba prize in memory of the late Dr. Nnamdi Azikiwe for the best graduating
student in Mass Communication, University of Nigeria, Nsukka, Enugu State, 2008/2009
Academic Prize:
• Prize for the best final year student in the department of Mass Communication, University of Nigeria,
Nsukka, Enugu State, 2008/2009
Academic Prize:
• Jacksonite Block ’09 prize for the most outstanding student in Mass Communication, University of
Nigeria, Nsukka, Enugu State (08/09 session)
Service Award:
• MCA Certificate of merit for invaluable contributions as President of the Mass Communication
Students’ Association, Department of Mass Communication, University of Nigeria, Nsukka (08/09
session)
Certifications
• Certified Digital Marketing Professional
• Associate Membership, Nigerian Institute of Public Relations (NIPR)
• Finance for Non-Finance Managers
Skills:
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Marketing Strategy – Strategic Communication – Brand Development – Crisis Management
Media Relations – Stakeholder Engagement – Branding and Rebranding – Public Relations
Leadership and Team Management – Data Analysis and ROI Measurement – Budget Management
Social Media Strategy – Campaign Management – Digital Marketing – Analytics and Measurement
Content Marketing – Copywriting – SEO Writing – Editing – Ghostwriting – Proofreading
Proficiency in digital tools and software (e.g., Microsoft Office Suite, Adobe InDesign, WordPress,
Google Analytics, etc.)
