GIANPIERRE
E.
CAMACHO
Marketing Strategist, MBA.
Marketing Manager
ABOUT
I'm a big-picture thinker. I like to
connect the dots and find solutions to
solve people's problems through
business strategy, marketing and
design thinking. Passionate about
converting insights into relevant ideas
and communicating them effectively
supported by a deep consumer
understanding.
Grupo J&L SAC | jun 2018 - nov 2019
I planned and executed the marketing strategy of the company. Besides, I
designed the brand platform, leading its development from strategy to its
creative expression. I optimized the budget for digital advertising, as well as
the identification of opportunities for improvement based on the analysis of
consumer information.
Marketing Lead
Social Lab Peru | jul 2017 - jun 2018
AREAS OF INTEREST
- Digital marketing
- Brand positioning
- Design research
- Digital strategy
I designed 360 ° strategies for communication campaigns and digital marketing
plans for startups and social enterprises, as well as being responsible for the
execution of the digital strategy of the consulting firm. It also manages
performance reports of activities for various stakeholders.
Marketing Analyst
COMPETENCES
- Critical thinking
- Applied research
- Observation
- Strategy
- Effective communications
Metalindustrias Group | aug 2016 - may 2017
I was responsible for proposing and developing marketing campaigns for the 5
companies in the group. I conducted benchmark and social listening studies to
identify business opportunities. Besides, I designed the company's first digital
marketing plan and organized the internal and external communication channels
of the group.
STUDIES
Centrum PUCP Business School
MBA | Mar 2018 - Apr 2019
Audencia Business School - Paris
CONTACT
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Advanced Program in Marketing & Innovation | Jan 2019
Pontifical Catholic University of Peru - PUCP
BA., Communications | 2010 - 2016
- Winner for the best Communication Strategy, PUCP Comunica Awards 2016
- Winner for the best Diagnosis and Communication Strategy, PUCP Comunica
Awards 2014
