Marketing Manager
SUMMARY
Highly motivated and results-driven Marketing Manager with a strong background in digital marketing and
a proven track record of driving successful marketing campaigns. With experience of planning and
developing campaigns for national and international startups especially in Technology field.
WORK EXPERIENCE
MARKETING MANAGER
SPARKLEO TECHNOLOGIES
2023-03 - PRESENT
Develop and implement comprehensive marketing strategies to drive brand
awareness, generate leads, and increase customer engagement.
Plan and execute digital marketing campaigns across various channels,
including social media, email marketing, content marketing, and SEO.
Collaborate with cross-functional teams to create and optimize marketing
collateral, such as website content, blog posts, whitepapers, and case studies.
Analyze market trends and competitors' activities to identify opportunities for
innovation and growth.
Track and report key performance metrics to measure the effectiveness of
marketing initiatives and make data-driven decisions.
Manage a team of marketing professionals, providing guidance, coaching, and
performance evaluations.
DIGITAL MARKETING SPECIALIST
HA TECHNOLOGIES
2022-01 - 2023-03
Developed and executed digital marketing strategies for a diverse client
portfolio, including lead generation, brand positioning, and customer
acquisition.
Managed social media accounts and implemented targeted social media
campaigns to increase brand visibility and engagement.
Conducted keyword research and on-page optimization to improve search
engine rankings and organic traffic.
Created and managed Google Ads campaigns, optimizing ad spend to
maximize ROI.
Monitored and analyzed campaign performance using Google Analytics and
other analytics tools to identify areas for improvement.
DIGITAL MARKETING ASSOCIATE
DECKTOPUS.AI
2021-02 - 2022-02
Executed digital marketing campaigns to promote a presentation design
platform, targeting B2B customers.
Created and managed social media content, resulting in increased brand
awareness and user engagement.
Assisted in the development of email marketing campaigns, optimizing
conversion rates and customer retention.
Assisted in the development and implementation of SEO strategies to improve
website visibility and organic search rankings.
Conducted keyword research and implemented on-page optimization
techniques to enhance website performance.
EDUCATION
BAHRIA UNIVERSITY
BACHELOR OF BUSINESS ADMINISTRATION (BBA) MAJOR IN MARKETING
2018 - 2022
Graduated cum laude and was a founding member of the university marketing
club.
SKILLS
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
MARKETING ANALYTICS
Use of CRM platforms to manage clients/customers
Use of analytic platforms to build and study analyzable data
MARKETING AUTOMATION
TEAM MANAGEMENT
Use of tools such as Zapier, HubSpot and salesforce
Managed team of 5 marketing and sale experts
B2C SALES
B2B SALES
Involved in sales of business to customer products
Used cold calling, emails and LinkedIn outreach
SEARCH ENGINE MARKETING
SOCIAL MEDIA MARKETING
Proficient in ad setup on Bing and Google
Facebook, Instagram, twitter, LinkedIn and snapchat
