Geraldine Wong

GERALDINE WONG YUEEN LING Content Creator, MarComs, Public Relations, Journalist & Social Media Specialist-/ - Kuala Lumpur, Malaysia SUMMARY Experienced regional communications specialist with 25+ years in B2B and B2C industries, skilled in boosting media exposure and supporting strategic marketing through successful campaigns. Deep understanding of media relations with extensive press contacts across Asia Pacific, consistently surpassing media KPIs. Pioneer in digital marketing and social media, fostering brand awareness for over a decade. Expertise in sponsorship communications, customer relationship management, and engagement with government bodies in multiple Asian markets. Cross-cultural exposure from a career spanning 17 countries and 30 cities in Asia Pacific. EXPERIENCE INDEPENDENT CONSULTANT (2018 - Current) Content Creator, MarComs, Public Relations, Journalist & Social Media Specialist Content Creation: A content creator with over 20 years of experience who fuses a background in journalism and corporate and technology PR with know-how in tech and business writing to deliver quality customized content spanning profile interviews, press releases, speeches, editorials, advertorials, web and social media content, newsletters, brochures, corporate websites, news articles and blogs. For her B2B & B2C clients, Geraldine offers the following services: ● Technical Content: She creates technical content that is aligned with your marketing goals, such as website content, marketing & branding-related content, blog posts, advertorials, case studies, customer success stories, white papers and more. ● Editorial Copy: She writes articles, social media content, byline articles, newsletters that your target audiences will feel connected to. ● Internal and external communications content: She writes speeches, press releases, CEO / Leadership messages, stakeholder-related content to ensure your brand and messaging is communicated well to your audiences. ● Editing and Proofreading B2B content: She will enhance your existing content to get the right brand message across to your stakeholders. ● Script writing: She writes scripts for video and podcast interviews MarComms & Public Relations Specialist: Highly experienced MarComms & Public Relations exec who oversaw public relations activities and communications including press releases, social media, company literature, editorial calendars, articles, announcements and media kits. Developed and executed public relations campaigns that integrated with clients’ marketing strategies and translated complex financial concepts into crisp, jargon-free messages that speak to target audiences. Wrote press releases and stories, pitched ideas to the media and compiled research and reports, including arranging interviews, speaking engagements and other media opportunities. Managed marketing and communications functions for the clients and provided strategic guidance and counsel to the senior management on communications related matters. Journalist at regional tech media, Digital New Asia Marketing & Content Specialist at regional broadcast platform, Biztech Asia Social Media Specialist: Enthusiastic marketing professional with eight years experience in social media marketing across many platforms, including Facebook, Twitter, LinkedIn and Instagram. Familiar with media that includes live videos, video, photos and text. Passionate about building connections, one click at a time. PAST EXPERIENCES (1995 - 2017) CONSORTIO-SERVICES PTE LTD Marketing & Communications Head, Asia Pacific January –December 2017 Led the development and implementation of a marketing and communications framework for Asia Pacific. Oversaw a regional marketing & communications team of 6 in the development of marketing collaterals, strategic communication, employee engagement and business development support. Directed brand management, PR, media relations, corporate positioning, service launches and advertising. Key achievements: ● Developed and executed communications strategy for product launch resulting in 50+ media mentions. ● Led cross-functional team to create brand guidelines and tone of voice resulting in consistent messaging across channels. ● Developed and executed content marketing programs resulting in 40% increase in website traffic. ● Mentored and coached team members resulting in 25% increase in employee satisfaction scores. HEWLETT PACKARD ASIA PACIFIC Singapore Media, Analyst and Influencer Relations, Asia Pacific Japan 2013 –2016 APJ member of global core communication team, responsible for strategizing and delivering branding and communications across Asia Pacific Japan region. Managed communications functions for the PC business, overseeing a US$20mil yearly budget and providing strategic guidance to a 12 member APJ PR country team and a network of 20 external agencies. Drove brand awareness, analyst/media relations, influencer communications, demand generation efforts and crisis communications. Trusted advisor to senior executives and spokespeople on communication and messaging. Led key media campaigns and integrated communication programs across the region in support of HP’s business pursuits. Championed social media and online initiatives for HP’s external properties, in addition to managing HP’s online retail store and worked in tandem with Total Customer Experience to enhance customer service and support in APJ. Key achievements: ● Commended for expertly managing highly sensitive matters regarding issues regarding compliance with country regulations. ● APJ lead for a global media launch which garnered participation of 700 media, analysts and influencers ● Grew Facebook and twitter community in 2013 from 400,000 and 2.5million to 25,000 and 60,000 respectively ● Programs initiated to date have increased average store traffic by 30% and with sales averaging US$3million per quarter. GREY GROUP ASIA PACIFIC Singapore Senior Manager, Corporate Communications, Asia Pacific 2010 – 2012 Managed corporate communications functions, overseeing a three-member team and servicing 17 offices in 30 cities in the Asia Pacific region. Developed, directed and implemented regional media, public relations, and internal communications programs in support of corporate objectives. Introduced social media into internal and external communication initiatives, led crisis communications planning and regional CSR efforts. Key achievement: ● Achieved 100% increase in the number of media coverage and news releases by the organization on a weekly basis ● 200% improvement in the quality of media coverage – from Tier 2 media to Tier 1 ● Played an integral role in creating substantial positive buzz for the organization, resulting in the organization being the most talked about agency in the region for the 2nd half of 2010. ● Successful in translating to the agency being nominated as one of the shortlists for the first time for Campaign Asia Pacific’s prestigious Creative Agency Network of the Year Awards 2010. A1GP WORLDCUP OF MOTORSPORT Singapore Regional Marketing, Communications and PR Manager 2008 –2010 Led the development communications and framework implementation for Asia of Pacific a strategic and marketing managed and marketing communications, PR, media relations, sponsorship and government advocacy functions across eight countries in Asia Pacific. Key achievements ● Established partnership with ESPN/Star Sports, Engine Block, Autosport Magazine, MTV-Asia and Channel V for a season long media partnership and cross selling initiatives, resulting to 50% cost savings in media spend ● Grew brand awareness by 200% to reach 40% across 15 countries in Asia Pacific, generating USD$10million (statistics by Repucom/Vocus PR) ● Achieved 200% increase in media value and 95% positive media tone for A1GP in Asia ● Pioneered a breakthrough social media strategy exceeding ROI by 300%. ● Reduced yearly Advertising and PR spend by 50% through strategic media partnership ● Achieved a 200% increase in ROI for series sponsors as a result of high brand awareness through media outreach and activation programs GLOBAL ONE INTERNATIONAL Malaysia Public Relations & Media Manager 2006 –2008 Lead PR and Media Relations and Sponsorship functions for seven Asian Tour and European Tour sanctioned golf tournaments across five countries in Asia Pacific and two A1GP Worldcup of Motorsport race events in the region. Lead role for regional public relations and media liaison for Malaysia, Indonesia, Thailand, Singapore and China Key achievements ● Commended for achieving 300% increase in media coverage (global, regional & local) year on year for a single event ● Remarkable achievement in drawing 50,000 spectators to an A1GP race event based on successful PR awareness campaign ● Achieved a 300% increase in ROI for all event sponsors as a result of excellent media coverage and successful activation programs ● Planned and executed a regional CSR initiative which raised US$2million for the flood victims in Indonesia. ALL ASIA BROADCAST CENTER (ASTRO) PLC Malaysia Marketing Specialist (Contract position) 2004 –2006 SIEMENS MALAYSIA Malaysia Corporate Communications Manager 2001 –2004 WEBER SHANDWICK (MALAYSIA) WORLDWIDE Malaysia PR Consultant 1999 – 2001 THE SUN MEDIA CORPORATION Malaysia IT and Business Journalist 1997 –1999 HITECHNIAGA SDN BHD Malaysia Content Manager & Market Research Analyst 1995 –1997 EDUCATION Royal Melbourne Institute of Technology Bachelor of Arts, Advertising and Graphic Design Limkokwing Institute of Creative Technology Advance Diploma in Graphic Design LANGUAGES English Native Mandarin Speaking: Proficient Writing: Basic SKILLS ● Building communication strategies ● Media management ● Communication channel management ● Effective written and verbal communication ● Leadership skills ● Marketing & digital marketing skills ● Content marketing ● Project management ● Problem-solving ● Critical thinking ● Adaptability ● Collaboration INTERESTS Writing, reading, appreciation for music, arts, culture and sports and keeping abreast with technology and finance trends.