Master's in Strategic Management, specialist in commercial and market intelligence, bilingual industrial designer (English C1), with
extensive experience in the leadership, creation, development and monitoring of commercial strategies, business development and
customer success with a focus on service design, innovation and digital transformation at national and international level, through
leadership, training and development of multidisciplinary teams, construction and analysis of KPIs, implementation of new CRM
systems, omnichannel strategies, business process optimization, marketing automation, budget management, data analysis, building
strategic alliances, trade marketing strategies and report preparation for strategic decision-making. Competent in tools such as:
Advanced Excel, Power BI, Tableau, Salesforce, SAP, Hubspot and agile methodologies like Design Thinking and Scrum.