GENIA FELISA ECUAN, CPA, CMA
Philippines •-• -
PROFESSIONAL PROFILE
Seasoned accounting professional with more than 10 years combined experience in audit, accounting and
finance. Demonstrates advanced technical accounting skills, including end-to-end accounting processes,
financial insights, management reporting and in-depth knowledge of accounting regulations and standards.
Proven expertise in bookkeeping, accounts reconciliation, month-end/year-end close, financial statements,
financial records management and financial reporting. Proven ability to enhance financial accuracy and
efficiency through process improvements. Quick to assimilate new ideas and concepts while demonstrating a
logical and analytical approach to solving complex problems and issues. Strong communication abilities,
organizational skills, attention to detail and problem-solving skills.
CAREER SUMMARY
Accountant/Atlantic Mooring Maintenance Ltd (Remote)
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Recorded financial transactions and maintained up- to -date financial records improving accuracy using
QuickBooks Desktop
Monitored and coordinated import purchases, computed landed cost, and updated records to optimize
expenses and support the company’s operations
Prepared and sent invoices to clients, monitored accounts receivables, sent monthly statements and followed
on overdue payments reducing delays and enhancing the company’s cash flow
Recorded expenses, monitored payables and notified management for timely payments ensuring vendor
satisfaction
Cleaned up and reconciled past due outstanding payables in the company’s books
Tracked expenses against the budget and provided weekly expense report supporting the company’s cost
saving goals and enhancing financial control
Reconciled bank and credit card transactions and statements
Prepared monthly reports for management and external stakeholders supporting management decisionmaking
Updated company database specifically used for Mooring Services
Assisted with payroll and other duties as assigned
Accounting Supervisor/Gravitiq (Remote)
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Implemented and maintained financial record keeping and reporting system (Xero) improving process and
reporting efficiency as well as saving the company $ of outsourced bookkeeping fee for 10 separate entities
Regular accounting/bookkeeping and timely preparation of financial reports with high accuracy
Coordinated UK VAT Return filings with tax consultants, ensuring compliance
Conducted financial due diligence (FDD) of Amazon brand acquisitions, supporting strategic budgeting
and forecasting
Implemented workflow systems and processes (e.g. document management with the use of Hubdoc, FDD
work guidelines among others)
Mentored and reviewed work of Brand Accountants, enhancing team technical accounting skills and
communication abilities
Managed end-to-end accounting processing and reporting
Financial Accountant/ Kounta Pty Ltd (Remote)
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Assisted Senior Management in maintaining and reporting financial data improving data accuracy
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Performed month-end processing, financial data reconciliations and bank reconciliations
Managed and processed sales orders, purchase invoices, accounts payable and receivable
Maintained company’s Shopify platform integrating financial records with operational data
Preparation of data and reports for fiscal year audit ensuring compliance with reporting standards
Supported projects and initiatives enhancing the company’s cash flow (e.g reconciliation of almost 3 years
past transactions enabling the company to collect more than 200k AUD from its revenue partner)
Accounting Manager/ MegaSoft Hygienic Product, Inc
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Developed and maintained financial record keeping and reporting system improving efficiency and
reporting accuracy
Led and project managed system implementation projects (SAP Business One, MINDWARE HRD and
Payroll system)
Developed and implemented processes and workflows, introduced and set up necessary controls and reports
(Order processing to Invoicing, Inventory and warehouse management, credit and collection, petty cash,
supplies ordering to payment, payroll processing among others)
Expanded, organized and led the accounting department coaching personnel to improve technical
accounting skills
Prepared financial reports and payroll for Mancom employees, optimizing budgeting and forecasting
Supported cross functional projects introducing report formats to monitor performance and identify areas
of concern (e.g. KRA or Key Results Area, weekly and monthly sales report)
Coordination with tax consultants for the company’s tax filings
External Auditor
Grant Thornton Philippines (Punongbayan and Araullo)
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2012 - 2015
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Performed comprehensive financial audits of clients in diverse fields such as banks and financial
institutions, manufacturing and retail, restaurants, semi-conductor, shipping, and electric power
Conducted walkthroughs in sufficient detail to understand the flow of transactions and to highlight
strengths and areas for improvement in controls and to identify the responses to the assessed risks.
Communicated noted weaknesses and provided effective suggestions to improve the clients’ internal
controls which were implemented and duly appreciated
Documented findings and the results of the procedures performed and performed inquiries and
interviews with key client personnel to corroborate findings
Prepared drafts of financial audit report, income tax returns, management letter comments and on other
reports on findings and recommendations to improve the client’s accounting and operating practices.
Assisted less experienced colleagues in the execution of their assigned tasks
SOFTWARE SKILLS
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Google sheets, Microsoft Excel
Xero, Quickbooks Online, Quickbooks Desktop, Saasu, MYOB, SAP Business One, Sage Peachtree,
Hubdoc, Expensify, Bill.com, Stripe, Amazon Seller Central, Shopify
CERTIFICATION & EDUCATION
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A2X Certified
QuickBooks Certified ProAdvisor Level 1 and Level 2
Xero Advisor Certified
Certified Management Accountant (CMA), February 2018
Certified Public Accountant, October 2010 (91.14% GPA)
Cum Laude, B.S Accountancy Saint Louis University
