Genevieve Keller
Designer / Developer - Cast Shadow Design, Inc
Bonita, CA 91902-
Over twenty years' experience in web design and development. Also experienced in project
management, information architecture, wireframing, conversion optimization and design, landing page
optimization and design, social media management, Google analytics, email marketing, Wordpress,
eCommerce customization, & more
Experience with design, development and rapid prototyping tools including Adobe Photoshop,
Illustrator, Dreamweaver, Mockflow
Experience with development in HTML, CSS
Experience with both Windows and Mac environments
Work Experience
Designer / Developer
Cast Shadow Design, Inc - San Diego, CA
December 1998 to Present
Planning, designing, developing and maintaining websites for a variety of industries. Including: graphic
design, programming, client meetings, project planning / coordination, industry research and more.
Previous projects include work for Stanford, Mazda, Sempra Energy, Peregrine Systems, San Diego
CONVIS, and more
Portfolio available at www.castshadow.com or www.facebook.com/castshadow (newer projects may not
be represented depending on NDA status)
Web Designer / Developer
Elements Behavioral Health - San Diego, CA
April 2013 to August 2015
Website design and development focusing on project management and Wordpress CMS. Includes: Design,
develop, test and monitor multiple main and microsites. Downloadable marketing materials, landing page
optimization, conversion design.
Conversion Designer
Site Tuners - San Diego, CA
February 2010 to March 2012
Design for conversion optimization. Included: listening to conversion review calls and determining how to
implement the suggestions into a new design. Create wireframes, mockups, and Photoshop deliverables.
Manage multiple projects to completion.
Assistant Designer / Production Artist
MKC Design - San Diego, CA
January 1996 to December 1998
Assistant designer/production artist. Clipping photos, prepping files for print. Copywriting and proofing.
Quality Assurance Coordinator
Directions In Research, Inc - San Diego, CA
June 1995 to December 1998
Oversaw the QA department for a market research firm specializing in telesurveys. Included: Direct
supervision of QA employees. Oversaw data review and re-categorizing responses as needed. Follow
up with interview staff for clarification. Documented interview staff performance. Assisted as needed in
phone room management, 3 daily shifts of 100+ employees each.
Education
Some College in Business Management
Southwestern College - Chula Vista, CA
June 1991 to June 1996
Skills
• Adobe Photoshop (10+ years)
• Adobe Illustrator (10+ years)
• Adobe Dreamweaver (10+ years)
• Wordpress (10+ years)
• HTML (10+ years)
• CSS (10+ years)
• SEO (10+ years)
• Landing Page Optimization (6 years)
• User Experience Design (10+ years)
• User Interface Design (10+ years)
• Adobe Acrobat (10+ years)
• Email Marketing (10+ years)
• Social Media Management (6 years)
• Website Design (10+ years)
• Wireframe / Prototyping (10+ years)
• Website Development (10+ years)
• Marketing Research (10+ years)
• Content Creation (10+ years)
• Content Management Systems (10+ years)
• Branding
• Adobe Creative Suite
• Adobe Creative Suite
• Market Research
• Branding
• Google Analytics
• Adobe InDesign
• JavaScript
• PHP
Links
http://www.castshadow.com
Assessments
Graphic Design — Highly Proficient
March 2020
Using graphic design techniques and producing visual media to communicate concepts.
Full results: Highly Proficient
Marketing and News Sites Web Developer/Designer — Highly Proficient
July 2019
Using graphic design techniques and producing visual media to communicate concepts.
Full results: Highly Proficient
Graphic Design — Highly Proficient
April 2019
Measures a candidate's ability to create visual media to effectively communicate information and
concepts.
Full results: Highly Proficient
Search engine optimization — Expert
April 2020
Interpreting online website performance metrics and understanding search engine optimization tactics
Full results: Expert
Attention to detail — Highly Proficient
January 2021
Identifying differences in materials, following instructions, and detecting details among distracting
information
Full results: Highly Proficient
Social media — Highly Proficient
September 2020
Creating content, communicating online, and building a brand's reputation.
Full results: Highly Proficient
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued
development in any professional field.
Additional Information
Information Architecture, Wireframes, Conversion Optimization & Design
Social Media optimization & Customization, Google Analytics, Email Marketing, Wordpress, Shopsite,
Joomla!, OSCommerce customization, & more
Specific Project Types
HTML/CSS programming of basic websites
Wordpress customization and PHP/CSS modification
Website maintenance/updates, including graphics and programming
Digital Asset Management - installation and modification (server software) including graphics, PHP,
HTML, CSS
eCommerce - template creation, modification, graphics updates - Joomla!, Wordpress and Shopsite
Membership website with user management, access levels, automated billing - programming and
graphics
Javascript calculators
