Gemmalouise Wainwright

GEMMALOUISE WAINWRIGHT – THE WRIGHT COPY E-mail:-• Portfolio: www.gemmalouisewainwright.com Mobile: +61 - • Date of Birth: 15th June 1988 • Nationality: British • Gender: Female EDUCATION University of Northumbria (School of Arts and Social Sciences) BSc – Sociology and Social Policy (2:1) Newcastle, UK 2006 - 2010 Dame Allan’s Girls’ School & Sixth Form A Levels – Philosophy and Ethics (A), Psychology (A), Dance (A) AS Levels – Economics (B), General Studies (A) GCSEs – English Language (A*), English Literature (A*), Maths (A), History (A), ICT (A*), Science (BB), French (B), History (A), ICT (A*), Dance (A*) Newcastle, UK 2005 - - - 2004 WORK EXPERIENCE Telstra Digital Content Specialist Oct 2017 – Present • Write clear, concise copy for digital channels to inform and engage a variety of target audiences • Work closely with UX designers, visual designers and developers, to create user-friendly copy that is also on-brand • Ensure communications and collateral are consistent with brand strategy • Support the launch of new services and identifies opportunities to deepen customer use of existing services • User-testing and UX writing for end-to-end prototype projects in an agile environment • Be strategic as well as pragmatic in crafting effective copy to support delivery of Telstra’s brand and marketing strategies • Build and maintain strong working relationships with key stakeholders Lloyds Banking Group Digital Copywriter – Transformation Jan 2015 – Sept 2017 • Conducting a business wide visual audit to enable the creation of a design system / style guide that uses a global language for a unified experience, helping to maintain brand alignment and quality, and prevent inconsistencies across the business • Implementing strategies to successfully maintain the design system to cater for the ever changing digital brand landscape; refining through iterative prototyping and customer testing • Devise and implement improvements to best practices, tools, and processes, to ensure a consistent user experience across multiple brands, channels and platforms • Developing content/design concepts that take an end-to-end view of customer experience whilst balancing customer desirability and technical feasibility • Determining how accessibility impacts project goals and timelines; providing content alternatives • Responsible for conceptualising ideas for new content as well as rewriting existing copy to raise quality and drive engagement across transformation • Successfully managing stakeholders and incorporating changes from internal business partners, product owners, legal, risk and compliance reviewers while not losing sight of key messages • Understanding and implementing recommendations made by external regulators and auditors • Collaborate with project managers & designers to understand a project's goals and key messages • Manage multiple projects simultaneously with strict deadlines and budget • Identify deliverables and assign responsibilities to transformation team members • Think strategically about changes to products and consider the impact on business functions, processes, roles, customers and individuals • Identify common themes and issues that may affect the business in both the short and long term • Help put together research and customer testing schedules in an agile development process • Edit and proofread a wide range of communications and collateral for accuracy, grammar, style consistency and tone • Understand competitive landscape, customer feedback, and metrics to convey on strategy, on brand copy FCB Global Creative - Strategy, Planning & Copy June 2012 – Dec 2014 • Delivering on brand promises through a single source, multi-brand, multi-device solution style guide that helps shape the digital experience • Creating a central design language of patterns, rules, UX/VD/Copy guidelines, with a guide of what each component is and how to use it • Ensuring every touch point or interaction our customers have is positive and builds a strong emotional connection with the brand • Developing clear content strategies based on business objectives and user needs • Developing integrated campaigns that engage and move people to change their behaviour • Producing highly effective content that consumers love to engage with • Increasing brand awareness with the aim of creating and maintaining a loyal customer base • Amending, revising or redeveloping campaigns in response to client feedback • Ensuring all content is on brand and follows the brands’ tone of voice • Responsible for increasing website traffic and growth of social media pages • Analysing campaign results as well as adapting current campaigns to improve results • Sourcing suitable images while ensuring that they comply with copyright and licensing laws • Strong understanding of User Experience (UX), Design, Front End Development, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) • Producing SEO optimised content calendars • Researching products, services and activities of both the client and their competitors • Pinpointing any technical issues within microsites to ensure campaign flow and success • Liaising with clients and internal departments • Responsible for day-to-day bid management, campaign optimization, performance reports and maintenance of social media strategies Facebook Freelance – Digital Copywriter September 2011 – June 2012 • Responsible for the smooth execution and management of campaigns • Optimising campaigns to ensure we achieve the most ROI for our clients • Writing engaging ads across various social channels, including mobile • Analysing campaign results as well as adapting current campaigns to improve results • Implementing marketing strategies for all things social • Maintaining customer databases and managing online marketing newsletters • Analyse web-based research FiveTen Group Consultant August 2010 – September 2011 • Developing new and existing relationships with both candidates and clients • Negotiating with clients - terms of business, potential offers & flexibility on job specifications • Developing new marketing initiatives for Marks Sattin Mondays • Creating & distributing online newsletters discussing the latest market trends EXTRA CURRICULAR ACTIVITIES Qualified Yoga Teacher • Teaching students of all abilities WSET Level 1 • Received certification from West London Wine School WSET Level 2 • Expanding my palate and broadening my knowledge of wine London, UK 2015 – Present London, UK September 2016 London, UK May, 2017 The Kathleen Davis Stage School Dancer • Performing high quality dance routines throughout the UK Countrywide, UK 1992 – 2008 Barnado’s Fundraiser • Raising money through committed support and fundraiser events Countrywide, UK 1996 – 2010 Race for Life Fundraiser • Raising money for various charities in support of cancer research Countrywide, UK 1998 - 2008 Virgin London Marathon Runner • Chosen to represent my county in the London marathon London, UK 2004 Sharing Fair Co-operative Ltd. Newcastle, UK Content & Fundraiser 2005 – 2006 • Organising fundraising events in support of the promotion of human dignity and justice University of Northumbria Pro Bono Society Prison Project Volunteer • Responsible for presentations delivered in young offenders institutions Newcastle, UK 2009 – 2010 AWARDS/ SCHOLARSHIPS/ PRIZES • Charity Monitor • Sports Captain • Young Enterprise • Duke of Edinburgh Silver Award • House Captain • Prefect Newcastle, UK 1999 - - - - - – 2006 INTERESTS • Playing sports, in particular yoga; skiing; snowboarding; CrossFit; pilates; running; and dance • Reading a variety of books and articles • Keeping up-to-date with current affairs, commercial markets and popular culture • Interested in world cultures and travel • Keen to increase language skills, particularly Spanish REFERENCES AVAILBLE UPON REQUEST