Gema Mercedes Guillén Tinoco

GEMAGUILLÉN Gema Mercedes Guillén Tinoco-ID:- - Costa Rica. 2019 Community Management & Digital Marketing Workshop, Cyber U Taught Digital Marketig principles, Costumer Experience, Costumer Journey, Branding in Social Media and roles of the Community Manager. The students learnt how Marketing channels had evolved, stablished their brand communication guidelines and identifed social networks to promote their brands according to the company’s industry. - Creative & Head of Social Media Dept. Grupo Crece • Developed creative concepts for social media campaigns. • Provided creative direction for the art department. • Stablished communication guidelines for the brands of the social media department. • Improved intern process for the social media department & scheduled content creation. • Worked with Account Managers and clients analizing Social Media reports in order to create & improve brand strategies. • Tracked trending topics and offline actions of the brands for coverage and visibility in digital media. • Supervised & curated the monthly content design along the art director. • Storyboard creation & audiovisual supervision. • Wrote and edited copies for the majority of social media campaigns. • Budget administration for social media networks. 2017 Art Director, Amarome • Stablished graphic styles for brands of the social media department. • Worked with the architecture department on stage design such as the facade of the Son Nica, an anual Nicaraguan Festival promoted by Movistar. • Delegated artwork adaptations for digital and print media. - Co-Founder & Art Director, AVAND Company • Oversaw & formulated visual strategies for communications campaigns. • Developed and oversaw motion graphics & videomapping for Google, Uber, Airbnb, SMPLCT Lab and Facebook speakers for the event Nica Tech Summit 2017. • Interactive design and videomapping for national music bands including Alter Ego and Proyecto Vigorón among others. • Conceptualized the art direction for pitch presentations used to obtain and secure clientele. • Carried out the administrative budget review. 2016 Art Workshop, Universidad Americana, UAM Taught a metodology for branding projects which consisted in developing a process to create the look and feel of the brands for 45 students in the class of Foundations of Creativity and Communication. - - Co-Founder, Pictograma • Co-founder of Pictograma, a Graphic Design startup for the Faculty of Design and Visual Communication at UAM. • Developed the Graphic and Editorial Design of the 20th Anniversary Memoir, a deluxe book of the most iconic events in UAM since its foundation that was distributed to the Deans of Faculties, UAM Directors, associates and external collaborators. • Revamped the Graphic Design for Proyecto Ruta Triángulo del Sur, one of the programs of the Centro Empresarial Pellas Foundation that aids the development of small businesses in rural tourism. EDUCATION 2015 Universidad Americana UAM; Managua, Nicaragua B.A. in Graphic Design and Visual Communication, 2015 Involved in extracurricular facultative activities including the organization of the half-yearly Expoimagen during the years of 2012 - 2013 after having being published in the category of Photography and branding artworks in 2011. 2013 UDEM, Universidad de Monterrey; Monterrey, Mexico, 2013 Successful completion of the International Education Exchange Program ISEP This included several courses including Film Production, Film Scripts Production and Publicity and Marketing from the careers of communication and films. WORKSHOPS 2018 Completed the online program for Google Ads Fundamentals. 2017 Completed the 360° Audiovisual Production Workshop Taller MNG R.V. 2.1 Directed by Ian Bell & Alessandra Zeka, audiovisual producers based on USA and Spain Lead the creative direction & headed production in my team. Centro Cultural de España en Nicaragua. 2016 2015 Completed the Art Direction Workshop Método DDDD, Taught by Jordi Cano, Director of the MBA in Design and Art Direction in Elisava University from Barcelona, Spain. San José, Costa Rica. Participated in the Workshop of UX Design Introduction for Digital Products Directed by Hangar Agency. San José, Costa Rica. SKILLS Team management Copywriting Art Direction Videomapping English- Level: B2+ BELT Receptive Skills INTERESTS Digital Media Audiovisual production Generative Art PERSONAL REFERENCE Luis E. Carvajal - Senior Web Developer, Accenture Costa Rica- BRANDS THAT BELIEVE IN MY WORK PORTFOLIO www.gemaguillen.com