Gelly Aniceta

Gelly Aniceta DIGITAL MARKETING SPECIALIST 2014 - 2023 ABOUT ME Hello, my name is Gelly, as a Digital Marketing specialist, I pride myself on providing top-notch services that help businesses achieve their online marketing goals. With a wealth of experience and expertise in the field, I have honed my skills and developed a deep understanding of the digital landscape. One of my core services is Graphic Designer with expertise in Canva and basic Photoshop. I specialize in creating stunning visuals for websites, social media, print materials, and other digital media. I have a passion for creating designs that are eyecatching and effective in communicating the desired message. Another area of my expertise is WordPress Web Development. I have been able to leverage my knowledge of web development and design to help businesses create and maintain high-quality websites. I have expertise in both technical and creative aspects of web development and design, allowing me to develop innovative solutions for clients. I have an excellent track record of delivering projects on time, on budget, and to a high standard. I am passionate about creating user-friendly, visually appealing websites that are optimized for search engine visibility. Social Media Marketing & Management are also areas of my expertise. I understand the nuances of different social media platforms and have experience creating and managing social media campaigns that deliver excellent results. From creating content to engaging with followers and analyzing performance metrics, I have the skills to help businesses make the most of social media. Search Engine Optimization is yet another service that I offer. As a marketer, I understand the importance of search engine optimization and have experience optimizing websites to improve search engine rankings. I have a deep understanding of keyword research, on-page optimization, and link-building techniques, and can help businesses improve their visibility online. MY FAMILY As a dedicated work from home mom of four beautiful children, I find myself constantly balancing the demands of being a loving mother and a committed professional. Fortunately, my loving husband is a constant source of support, and we work together as a team to ensure that our family is thriving both emotionally and financially. Despite the challenges of managing a busy household and meeting the demands of a demanding career, I find great fulfillment in being able to use my skills and talents to contribute meaningfully to our family's success. Working from home has allowed me to be more present with my children and to create a warm and nurturing environment for them to grow and develop. Of course, being a work from home mom also has its own unique set of challenges. Finding the right balance between work and family time can be a delicate dance, and I have learned to prioritize my time and focus on the tasks that will have the most impact on my family and my career. With careful planning and a lot of hard work, I am able to juggle the demands of both worlds and find a happy and fulfilling balance. MY PREVIOUS CLIENTS www.websitedesigntribe.com www.naturalsolutionsmethod.com www.intersystems.com www.ellev8.com www.platports.com www.parentpraise.com MY PREVIOUS CLIENTS www.hypnobirthinghub.com www.skillforcerecruitment.com.au www.syncenergy.com.au www.gtsolar.com.au www.fitnesseducationonline.com.au www.unwrapsuccess.com MY PREVIOUS CLIENTS www.doterra.com www.damiannordmann.com www.suzannedibble.com www.naturaloilmom.com www.aodesk.com.au www.debbiezita.com SEO RESULTS This document represents updated SEO statistics for previous accounts I managed before. Here is a small SEO portfolio sample of some of the past SEO portfolio projects I’ve worked on. I’ve also done work for financial institutions, healthcare organizations, banner companies, etc. If you analyze any of these websites below with SEMRUSH, you’ll notice that all of these websites are doing really well, which is why I’m showing them off in this SEO document. You’ll notice that most of these websites spiked up in traffic and kept that consistency. That’s because I worked extensively on these websites to implement my SEO Services. You’ll notice that the backlink profiles are relatively weak for most of these websites; however, I’ve still managed to get these websites to rank extremely well. The results speak for themselves, just look at the graphs above to see how I’ve helped these websites improve their traffic in just a few months. Please keep in mind that I could have done a complete case study for each of these projects. I could have told you how X website went up in traffic for the month of Y; but, I felt that visually showing graphics of my work would be much better suited for this situation. Many people consider me an SEO Consultant because I’m able to help them rank their websites organically in a period of a few months; however, I like to think of myself as more of an SEO Expert. SEO STATISTICS FOR PREVIOUS ACCOUNTS I MANAGED BEFORE SEO STATISTICS FOR PREVIOUS ACCOUNTS I MANAGED BEFORE SEO STATISTICS FOR PREVIOUS ACCOUNTS I MANAGED BEFORE MY SERVICES SEO ON-PAGE Website analysis and competitor analysis. Keyword analysis and suggestion. SEO Friendly URL Suggestion and Implementation. Google/Web Analytic Tools Installation and Monitoring. Webmaster Using/Tools Setup Configuration (Google, Yahoo, and Bing). Home Page Content Tuning Internal/External Linking. Internal link navigation. Meta tag creation. Meta description creation. Keywords density set. URL Submission. Image optimization (Alt Tags). SOCIAL MEDIA Manage and help to create marketing content to socialize and use for social media purposes. Build and nurture social media platform-specific communities and audiences. Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans. Assist in link-building campaigns in coordination with client SEO goals. Provide analysis and recommendations as the program evolves and can be reviewed Research and administer social media tools on a daily basis in support of clients’ social media strategies. Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks. Communication with team and management on project development, timelines, and results. Work closely with the other team members to meet client goals. Keep pace with social media and internet marketing industry trends and developments. SEO OFF-PAGE Blog commenting. Directory submission. Social bookmarking. Forum profile/posting/ Discussions/comments/message. RSS and Ping submission. Site/product review. Local business listing. Article writing. Article submission/marketing/article posting. Web 2.0 & profile link creation. Guest/Blogging posting. Press-release submission. Google+ review. Search Engine Submission. COPYWRITING Research industry-related topics. Prepare well-structured drafts using digital publishing platforms. Interview industry professionals and incorporate their views in blog posts. Edit and proofread written pieces before publication. Conduct keyword research and use SEO guidelines to optimize content. Promote content on social networks and monitor engagement (e.g. comments and shares). Identify customers’ needs and recommend new topics. Coordinate with marketing and design teams to illustrate articles. Measure web traffic to content (e.g. conversion and bounce rates). Update our websites as needed. Proven work experience as a Content Creator and Copywriter. Hands-on experience with Content Management Systems (e.g. WordPress). Excellent writing and editing skills in English. An ability to fact-check long-form content pieces. Time-management skills. MY SERVICES WORDPRESS DEVELOPER Meeting with clients to discuss website design and function. Designing and building the website front-end. Creating the website architecture. Designing and managing the website back-end including database and server integration. Generating WordPress themes and plugins. Conducting website performance tests. Troubleshooting content issues. Conducting WordPress training with the client. Monitoring the performance of the live website. FB & GOOGLE ADS Setup, manage and optimize campaigns on Facebook, Google Ads, and any other paid advertising platforms that can generate a positive ROI Effectively scale Ad spend, whilst maintaining a positive ROI Create and present different strategies for clients across multiple channels. Review analytics to identify areas of opportunity Utilise conversion rate optimization tactics (eg split-testing) to maximize performance. Set up Google Data Studio reports as well as ensure Google Analytics is set up correctly. Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization. I hereby certify that the above statement and information are true and correct to the best of my knowledge and belief. GELLY M. ANICETA SEO OFF-PAGE Identify target audience and grow our email list. Design and implement direct email marketing campaigns. Proofread emails for clarity, grammar, and spelling. Ensure mobile-friendly email templates. Write newsletters including all company updates. Upgrade our email templates using graphics, personalization, and advanced features. Ensure prompt and accurate communication with clients via email to minimize unsubscribes. Create email databases for lead generation. Analyze campaign performance and suggest improvements. Report on sales revenue generated from email marketing efforts. Ensure emails follow industry policies and best practices. DIGITAL MARKETING Develop marketing strategies that align with the organization's business goals. Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising. Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs). Conduct market research and analyze trends to identify new opportunities and improve campaign performance. Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize the user experience. Stay up-to-date with emerging digital marketing trends and technologies.