Gbenga Samson Akindeko

GBENGA AKINDEKO LinkedIn Profile | GitHub Repository DATA ANALYST- Team Leadership | Project Management | Problem Solving & Analytical Thinker PROFESSIONAL SUMMARY I'm a results-driven Senior Data Analyst with 5+ years of experience in analyzing complex datasets, identifying trends, and providing actionable insights. Adept at SQL, Python, and data visualization tools like Power BI and Tableau. Proven ability to drive marketing and influencer campaign analytics, enhance decision-making, and optimize digital marketing strategies. Passionate about gaming analytics, player behavior insights, and performance marketing optimization. CORE SKILLS & EXPERTISE ✔ Data Analytics & Visualization – Power BI, Tableau, Google Data Studio ✔ Database Management & Querying – SQL (PostgreSQL, Redshift, MySQL) ✔ Campaign & Influencer Marketing Analytics – A/B Testing, ROI Analysis ✔ Statistical Modeling & Machine Learning – Python (Pandas, NumPy, Scikit-Learn) ✔ Gaming & Community Insights – Twitch, YouTube Gaming, Twitter Trends ✔ ETL & Data Pipelines – Apache Airflow, SSIS ✔ Performance Marketing Analytics – Ad Campaign Performance, CPI, CAC Optimization PROFESSIONAL EXPERIENCE Snr. Data Analyst Aout-18 Technologies Ltd. – Remote (August 2024) • Developed automated Power BI dashboards, improving data visibility and increasing decisionmaking efficiency by 20%. • Optimized influencer and digital marketing campaigns, improving ROI by 25% through A/B testing and advanced analytics. • Designed SQL-based data pipelines, reducing data processing time by 30% for marketing performance tracking. • Analyzed player engagement and game adoption trends, helping game studios refine strategies. Data Scientist & Machine Learning Intern Edureka India (February 2024 – August 2024) • Conducted product-led A/B tests to validate feature effectiveness, reducing drop-off rates by 12%. • Built predictive models for financial and player behavior analysis, increasing forecasting accuracy by 20%. • Conducted A/B testing for digital ad campaigns, reducing cost-per-install (CPI) by 12%. • Developed automated reports for campaign tracking, leading to an 8% increase in user engagement. Business Intelligence Analyst Data-amac Nigeria Ltd. – Lagos, Nigeria (February 2022 – January 2024) • Designed customer behavior dashboards in Power BI to track user journeys and measure feature engagement. • • • • • Performed funnel and cohort analysis to identify customer drop-off points, leading to a 10% reduction in churn. Optimized A/B testing strategies, improving product performance insights for business growth. Designed customer segmentation models for targeted marketing campaigns, leading to a 12% increase in customer retention. Conducted marketing mix modeling (MMM) and predictive analytics, optimizing budget allocation across digital and offline channels. Analyzed lead generation trends using HubSpot & Salesforce, improving MQL-to-SQL conversion rates by 20%. Data Analyst Transerve Disc Technologies Ltd. – Lagos, Nigeria (January 2020 – February 2022) • Analyzed e-commerce transaction data, discovering customer purchasing patterns that led to targeted marketing campaigns, resulting in a 15% increase in conversion rates. • Conducted a detailed analysis of online customer behavior, leading to website optimizations that increased user engagement by 12%. • Developed SQL queries and Python scripts to analyze and monitor key metrics, helping the marketing team reduce customer acquisition costs by 10%. • Presented insights and recommendations to management, leading to data-driven decisions that improved the company’s overall revenue by 8%. Data Analyst Intern Data-amac Nigeria Ltd. – Lagos, Nigeria (February 2018 – December 2019) • Contributed to enhancing organizational decision-making processes by contributing in data extraction, transformation, cleaning and visualization. EDUCATION & CERTIFICATIONS • • • • • Data Science and Machine Learning Internship – Edureka! India, June 2024 Certified Data Analyst Professional – Google, January 2023 Data Analyst Program – HiBreed Station Inc. Canada, August 2022 Data Science Orientation Program – IBM, September 2020 BSc. Mathematics & Statistics – University of Lagos, November, 2016. PROJECTS & ACHIEVEMENTS – GitHub Links For More Projects ✔ Developed a customer segmentation model, increasing marketing ROI by 30%. ✔ Led an A/B testing initiative, optimizing customer engagement strategies. ✔ Created a financial analytics dashboard, improving revenue tracking and forecasting accuracy. ✔ Developed a real-time Power BI dashboard that improved influencer marketing campaign tracking by 30%. ✔ Built a predictive analytics model for audience targeting, reducing ad spend wastage by 18%. ✔ Led an A/B testing initiative for game marketing analytics, optimizing customer engagement strategies for a 20% increase in user retention. References Open to office, hybrid and remote roles. Available for international opportunities. References available upon request.