Gbenga Olaleye

GBENGA OLURANTI OLALEYE SUMMARY Gbenga Olaleye is a skilled Content Associate with extensive experience in Digital PR and Communications. He has successfully led content initiatives for top media brands in Nigeria, blending expertise in content writing, SEO, and audience engagement to help brands strengthen their online presence. With a passion for storytelling and a data-driven approach, Gbenga crafts content that not only resonates with target audiences but also boosts brand visibility and performance across digital platforms. KEY SKILLS Copy Writing - SEO Strategy - Critical Thinking - Content Idea - Technical SEO Communication Skills - Analytics & Reporting - Keyword Research - Project Management Digital Marketing - Collaborative team player TOOLS Google Analytics - SEMrush - Yoast SEO - Microsoft Suite (Word, Excel, PowerPoint) WordPress - Adobe Photoshop - Canva - Figma - WORK EXPERIENCE SENIOR CONTENT WRITER September 2024 - Present The New Daily Prime, Alausa Ikeja, Lagos Led editorial processes and managed a team of 5+ reporters, ensuring high-quality and timely content delivery across multiple verticals. Edited 50+ articles weekly for clarity, consistency, style, and factual accuracy, improving publication standards and reader engagement. Increased online readership by over 30% through data-driven content strategies, including SEO optimisation and targeted editorial planning. Researched, wrote, and published up to 40 articles per week covering news, entertainment, sports, and lifestyle topics, driving consistent traffic. Conducted in-depth interviews and developed strong relationships with industry sources, enhancing the depth and credibility of reporting. Optimised all content to align with SEO best practices, contributing to a significant boost in website traffic and search engine rankings. Produced critically acclaimed investigative and feature stories, recognized for originality and journalistic integrity. Maintained rigorous ethical standards, ensuring compliance with journalism codes of conduct and editorial guidelines. SEO and Content Specialist Roareye Nigeria Ltd – Remote / Lagos, Nigeria June 2025 – September 2025 Developed and executed data-driven SEO strategies that led to a 25%+ increase in organic search visibility within 3 months. Conducted in-depth keyword research and competitive analysis, uncovering content gaps and opportunities that improved rankings for priority keywords. Performed full website audits and implemented on-page and off-page optimisations, including technical SEO fixes and internal linking improvements, resulting in faster page loads and higher SERP rankings. Launched link-building and outreach campaigns that secured high-quality backlinks, strengthening domain authority and brand credibility. Created and optimised SEO-friendly content that aligned with brand tone, helping to boost time-on-page and reduce bounce rates. Monitored performance using Google Analytics, Search Console, and SEMrush; delivered detailed reports with actionable insights, directly contributing to content and UX improvements. Content Associate Theradar.ng, Egbeda, Lagos State June 2024 - June 2025 Spearheaded the creation of over 300 articles, driving engagement and enhancing brand visibility on the platform. Optimise content using SEO best practices to significantly increase website traffic and improve search engine rankings. Apply SEO techniques to improve content visibility and drive organic traffic, enhancing search engine rankings. Analyse social media metrics across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to measure performance, including engagement, reach, impressions, and follower growth. Work with the content team to develop strategies that align with organisational objectives and user needs. EDUCATION MASTER OF SCIENCE IN SUPPLY CHAIN MANAGEMENT Ladoke Akintola University, Ogbomoso 2024 - 2025 BACHELOR OF SCIENCE IN BUSINESS EDUCATION Federal University Oye-Ekiti 2018 - 2023 VOLUNTEER EXPERIENCES COPY WRITER Nkọwaokwu.com EDITOR IN CHIEF Faculty of Education Press Team May 2021 – December 2023 October 2020 – December 2022