Gbenga Ogunniyi

GBENGA OGUNNIYI CERTIFIED DIGITAL MARKETING MANAGER • - •-• www.linkedin.com/in/olugbengaogunniyi/ C AREER S UMMARY Strategic Digital Marketing Manager with 8 years of experience helping businesses increase ROI through innovative digital marketing campaigns. Proficient in optimizing user funnels, and developing and implementing cost-saving measures to boost operational efficiency. Skilled in digital analytics, audience targeting, budget management, cross-functional team leadership, and compliance with local and international regulations. A REAS OF E XPERTISE • Online Reputation Management • Search Engine Optimization • Search Engine Marketing • Market Research • E-commerce • Social Media Marketing • Email Marketing • Digital Analytics • Web Administration K EY A CHIEVEMENTS Increased Revenue by 20% - Developed and implemented a comprehensive inbound marketing strategy on Facebook, Instagram, and LinkedIn at Dradrock Real Estate targeted at Nigerians in diaspora, achieving a 20% increase in sales within six months. Implemented a Social Media Strategy - Designed and executed a comprehensive social media plan that increased brand awareness by 40% and grew the follower base by 50%. Partnered with prominent media outlets such as Forbes Africa and The Guardian, leading to a 20% increase in overall brand visibility and significantly improving the company's position in the competitive real estate market. Leveraged digital analytics to Improve Conversions - Conducted in-depth analysis using Google analytics and implemented A/B testing, which led to redesigning of landing pages and user journeys, optimized user experience and minimized drop-offs. These strategic UX improvements led to a 30% boost in conversion rates. W ORK E XPERIENCE DRADROCK REAL ESTATE LIMITED • Lagos • 2021 – Present DIGITAL MARKETING SPECIALIST         Executed a comprehensive inbound marketing campaign on Facebook, and LinkedIn targeting Nigerians in the diaspora, and resulted in a 20% increase in sales. Scheduled weekly email newsletters and set up drip emails for new and existing customers which contributed significantly to increased engagement and new customer acquisition. Collaborated with media outlets such as This Day Live, Guardian Nigeria, The Nation, Vanguard Nigeria, and Forbes Africa, which significantly contributed to a 20% increase in brand visibility. Fostered strong relationships with regional team members, coordinated special projects, including the launch of 4 new product lines, contributing to a 20% increase in overall sales. Conducted extensive market research and analysis to identify new market trend and opportunities, leading to a 15% growth in new customer acquisition. Collaborated closely with sales and customer service departments, delivering exceptional customer service and successfully resolving conflicts, ultimately leading to a 10% increase in referral business. Collaborated with the creative designer to produce relevant and engaging copies for brochures, sales materials, videos, and product papers. Supervised and maintained a constant supply of high-quality visuals and multimedia content on all digital platforms. Evaluated campaign data and track performance report of overall digital marketing effort leading to 80% accuracy decision making and optimization. Partnered with HR in the recruitment and onboarding process for 13 marketing roles. OAK INTERLINK COMPANY LIMITED • Lagos • 2020 – 2021 DIGITAL MARKETING EXECUTIVE  Strategically planned, designed, and managed the company's website, which featured a customized learning management system serving over 15,000 clients.    Developed and implemented effective data-driven marketing strategies to optimize campaigns which resulted in a 20% increase in sales ready leads in Q3. Initiated and fostered relationships with over 50 companies, resulting in a 20% increase in new business partnerships. Led a team of 5 marketing professionals to facilitate more than 20 events for both individuals and corporate clients, which significantly increased brand visibility and driving revenue growth. Managed and optimized the marketing database, improving segmentation and targeting accuracy by 25%. Scheduled email newsletters, set up drip emails engaging new and existing clients using customer relationship management software that significantly increased engagement and customer acquisition. MISKAY INTERNATIONAL LIMITED • Lagos • 2017 – 2018 E-COMMERCE WEBSITE SPECIALIST • • • • Developed and implemented a content marketing strategy partnering with micro influencers and using user generated contents to drive brand visibility, engagement and sales, achieving a 40% increase in social media engagement Streamlined digital marketing campaigns, reducing the cost per acquisition by 25% while increasing overall sales through targeted campaigns. Implemented and monitored SEO and PPC campaigns, resulting in a 30% increase in search engine rankings and increased organic traffic Developed and maintained strong relationships with external agencies, ensuring timely and successful project and product delivery. Evaluated comprehensive analysis of marketing activities, i.e. website social media and Google analytics, resulting in 95% accuracy in decision-making. Maintained control over inventory, addressed customer queries, and efficiently processed orders to meet logistical needs. Ensured compliance with local laws and regulations in all target markets, mitigating potential risks and maintaining a positive brand reputation. C ERTIFICATIONS  Scrum Foundation Professional Certification (SFPC)  Digital Marketing Certification  Creative Publication Certification  Enterprise Design Thinking  Microsoft Certified: Dynamics 365 Fundamentals ERP (In View)  AI/ML Fundamentals (In View)  Product Management (In View)        S OFT S KILLS  Collaboration and Teamwork  Time Management and Organization  Problem-solving and Critical Thinking  Communication and Networking  Creativity and Innovation  Analytical and Data Driven  Adaptability  Collaboration  Leadership CertiProf Google Adobe IBM Microsoft Udemy Cousera and Udemy E DUCATION   Achievers University Owo B.Sc. Computer & Information System I NTEREST  Artificial Intelligence  Machine Learning  History  Fashion  Agile Project Management  Marketing Technology A DDITIONAL S KILLS  Google Analytics (Certified)  Hubspot CRM (Certified) and Zoho CRM  Conversion Rate Optimization  Affiliate Marketing  Microsoft Office Suite  Mailchimp  Facebook and LinkedIn Ads  Google and Instagram Ads  Wordpress, SEMrush and Hootsuite