Gavin Graham
e:-| p: - | t: @gavingraham | w: gavingraham.ca
Experience
Web Content Specialist ImageX Media, Vancouver, 2016-Present
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Assist in content strategy, including content and SEO audits, iterative wireframing and
prototyping, and content curation and creation for clients across different environments –
Axure, Drupal, Wordpress, etc.
Write and ghostwrite original content for agency website, positioning it as a source for
digital media thought leadership, including front-loading and chunking content, meta data,
and optimizing for SEO.
Increased agency’s website traffic by over 30%.
Senior Producer Array of Stars, Toronto,-
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Manage rapidly growing digital design studio and all client projects through full lifecycle,
including documentation, resourcing, budgeting, planning, and production.
Develop, execute, and iterate production process based on Agile and Waterfall
methodology best practices to deliver small and large scale projects faster and on
budget.
Craft engaging copy for client websites, social media, and internal agency pitches and
proposals with a near-perfect win rate.
Operations Manager United Stock Dry Goods, Toronto,-
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Manage all aspects of the production of a contemporary menswear collection in an
entrepreneurial environment, including fabric calculations and purchase orders, shipping
and customs logistics, manufacturing scheduling and supervision, accounts payable, and
strict adherence to seasonal budgets, timelines, and margin targets.
Source, build, and maintain relationships with third party partners, including fabric mills,
manufacturing facilities, shipping agents, and customs brokers.
Provide post-sales client support, including order receiving and fulfillment, invoicing and
accounts receivable, inventory management, and relationship management.
Ownership of marketing strategy and execution, specifically website design, copywriting,
social media, and seeding media and online communities.
Interactive Project Manager St Joseph Media, Toronto,-
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Managed all client advertising on SJM’s web properties, including torontolife.com,
fashionmagazine.com, and weddingbells.ca.
Managed Client Services team of sales coordinators, web designers, developers, and
any external vendors on a project-by-project basis.
Leveraged various tactics for clients, including email, media, contesting, and microsites to
achieve campaign objectives.
Optimized and reported on all campaigns, using analytics tools including Google
Analytics, Campaign Monitor, and Cornerstone.
Department revenue grew by approximately 20% per year during my tenure.
Project Manager Blast Radius, Toronto,-
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Managed production team dedicated to the maintenance and updating of BMW.ca with a
budget of approximately $450k per quarter.
Consulted with various stakeholders and departments to develop project documentation - scoping, timelines, change logs, and metrics.
Assisted in writing copy for BMW owner and prospect eNewsletters, web copy for
BMW.ca, and edit copy that was client-provided.
Selected Projects
Writer Creative Signals, Atlanta, 2016-Present
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Conceive, research, and write blog posts for higher education program and department
websites, including Ohio University, University of Alabama, University of Southern
California, Villanova University, and Wake Forest University.
Writer Toronto Life, Toronto,-
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Regular contributor of original content to TorontoLife.com and Toronto Life, providing
coverage of the local craft beer community.
Web Content Manager Krane Design, Toronto,-
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Consulted, conceptualized, built, and maintain the web and social media presence based
on the Wordpress platform for Krane Design, a full menswear collection.
Web Content Manager Sydney’s Custom Inc., Toronto,-
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Consulted, conceptualized, built, and maintain the web and social media presence on the
Wordpress platform for Sydney’s, a local menswear boutique.
