GARY ESTWICK
Sandy Springs, Ga. | -
Email:-Portfolio: https://garyestwick.wordpress.com/
CONTENT CREATOR
Senior Copywriter | Social Media Manager | Brand Manager|
Stepped away from newspaper industry several years ago for an exciting career in B2B copywriting, taking with him a
knack for storytelling. Transforms brainstorming sessions into delightful, emotion-packed, crisp copy. Examples of
marketing collateral includes blogs, videos, emails, landing pages, podcasts and social media posts -- a cluster of
informative, educational and entertaining breadcrumbs that move target audiences closer to conversions. Adjusts writing
style and tone to fit brand messaging. Self-starter with more than 5,000 bylines.
Proficiencies and skills include…
▪
▪
▪
▪
Digital Copywriting &
Sales Copy
Content Marketing
Email Marketing
Time Management
▪
▪
▪
▪
▪
Branding & Identity
Script Writing
Video Production
Online Advertising
Podcast Production
▪
▪
▪
▪
▪
Instagram Management
Facebook Management
Twitter Management
Pinterest Management
YouTube Management
▪
▪
▪
▪
Adobe Premiere
Pro
Microsoft Office
LexisNexis
Press releases
CAREER HIGHLIGHTS
●
●
●
●
●
Authored SEO long tail keyword-based blog (The History of Tacos from Cortés to Cinco de Mayo) to spearhead
April 2018 sales campaign. Project included creating content for infographic, producing video showcasing frozen
margaritas, highlighting ACityDiscount customer by displaying photos of Authentic Mexican and Tex Mex tacos
and conceptualizing blog layout.
Shot, produced and edited “How to prepare for The O’Jays” video which served as primary content for 2017 Steel
City Jazz Festival’s social media campaign. Led to more than 25,000 tickets sold.
Penned magazine cover story on Hollywood star Matthew McConaughey’s unique approach to staying in shape
for acting roles. (Men’s Fitness, 2011)
Won enterprise journalism award for chronicling the dangers of high school booster clubs with six-figure annual
sales and minimum, if any, oversight. (Akron Beacon Journal, 2006)
Served on Knight Ridder Hurricane Katrina coverage team in New Orleans, Baton Rouge and surrounding areas.
Reached millions with daily wire reports and columns. (Knight Ridder/Akron Beacon Journal, 2005)
PROFESSIONAL EXPERIENCE
i-Blason/SUPCASE, Atlanta, GA
2019 - Present
(Contract) Senior Copywriter/ Brand Manager
Excelled at balancing multiple projects, researching, writing, fact-checking, proofreading and utilizing organization skills.
● Developed effective branding strategy and content strategy by researching company and competition.
● Identified audience needs, pain points and objections to create persuasive, creative copy for Amazon store,
website, banner ads, videos, email and social media.
● Created campaign for Galaxy S10 launch.
● Monitored KPIs and rewrote product descriptions as needed to achieve business goals.
ACityDiscount, Atlanta, GA
2017 – 2018
Digital Copywriter/Video Editor
Transformed ideas, SEO tools and strong writing skills into persuasive B2B content, including blogs, social media posts, email and
videos. Maintained consistent brand message in terms of style, qual ity and tone. Content included headlines, subheads, body copy and CTAs.
● Created Christmas video marketing campaign starring ACityDiscount staff and customers in food and beverages
industries. Campaign included landing page, email and social media posts.
● Led social media campaign that earned eBay’s 2018 Shine Award in Click and Mortar category.
● Utilized market research to collect information about restaurant industry consumers.
GARY ESTWICK
Nina Simone Consulting, Inc., Atlanta, GA
2016 - 2018
Freelance Senior Copywriter
Maintained high standards of content creation and marketing strategy across multiple platforms.
● Developed creative voice for brand across website, email, videos, social media and crowdsourcing platforms.
● Demonstrated ability to create on-brand content in multiple voices and styles, targeting multiple audiences.
Steel City Jazz Festival/ Orlando Jazz Festival, Birmingham, AL
Freelance Social Media Manager / Digital Copywriter
2016 – 2017
Created, curated and managed creative writing, videos, images, videos and social media content.
●
Produced, shot and edited Steel City ticket sales campaign video which amassed more than 40,000 views on
Facebook business page. Enjoyed click-through rate of 18 percent with email campaign.
●
Produced Orlando festival video which collected 50,000 views on Facebook. Led social media campaign which
sparked more than 12,000 ticket sales and sold-out VIP/preferred seating at first-year festival.
The Selma Bridge Crossing Jubilee, Inc., Birmingham, AL
Freelance Social Media Manager / Digital Copywriter (Volunteer)
2017
Responsible for sharing content to raise brand awareness and increase event tickets via social media campaigns and email newsletters.
●
Produced content for landing page, blog and social media posts that led to more than 500 attendees at 2017 Salute
Selma Women’s Summit.
AL.com/The Birmingham News, Birmingham, AL
2015 – Present
Multimedia Sports Reporter / Content Creator
Created local sports following by entertaining an energetic fan base.
● Collected more than 4,600 shares on profile written about double amputee wrestler Hasaan Hawthorne.
● Amassed more than 250,000 page views on profile about Seventh-day Adventist football player.
● Garnered more than 200,000 page views and 90 comments during 48-hour window following breaking news
story about controversial high school football banner.
Men's Fitness, Biloxi Sun Herald, New Orleans Advocate, New Orleans, LA
Freelance Reporter
Authored breaking news, game stories and features for several newspapers and magazines.
●
●
-
Penned breaking news story about Saints fan who wrestled game ball away from Bengals fan. Story ranks on
Advocate’s Top 10 all-time list of most-viewed online stories.
Became the first U.S. sports journalist to document the rise of Delvin “Chip” Breaux, a former high school football
player who reached the NFL despite never playing college football.
The Tennessean, Nashville, TN
2008 – 2010
NFL Reporter
Interviewed NFL players and coaches to create compelling football stories, columns and news briefs.
● Penned daily coverage of NFL franchise, from online articles and blogs to videos and social media content.
The Fresno Bee, Fresno, CA
College Basketball Reporter
Developed creative storytelling and analysis of basketball program through game stories, features and podcasts.
● Covered Fresno State men's basketball program during two postseason campaigns
2006 – 2008
GARY ESTWICK
ADDITIONAL WORK EXPERIENCE:
AKRON BEACON JOURNAL, Akron, OH
College/High School Sports Reporter,-
Bengals/Reds Reporter, 2002
AUSTIN AMERICAN-STATESMAN, Austin, TX
Prep Sports Reporter,-
MIAMI HERALD, M
iami, FL
Sports Reporter Fellowship,-
CINCINNATI ENQUIRER, Cincinnati, OH
EDUCATION & CREDENTIALS
Bachelor of Arts in Mass Communications, Southern University and A&M College of Baton Rouge, LA, 2000
Professional Training: Poynter Institute for Media: Studies Sports Journalism Institute (2008), Knight Center for Specialized
Journalism: Sports Business Seminar (2005), NABJ National Convention: Narrative Writing Seminar (2004)
Professional Memberships: National Association of Black Journalists, Commerce Club Atlanta
Does creating killer digital content inspire you? Can you balance writing for social media with tight deadlines in a fast-paced environment and not lose sight of the nitty-gritty details? Everywhere Agency is looking for a Content Coordinator who is passionate about the written word, driven to learn and grow, and brimming with ideas to elevate social content.
This role will work to support our Senior Content Strategist by creating copy and content for a variety of external communications for our agency. First and foremost, this role will manage all of Everywhere Agency’s social media channels — embodying and representing the spirit of our firm. You will be expected to create video content, provide coverage at live events, and more — so a keen understanding of social media marketing is a must.
Our Content Coordinator also needs to have impeccable grammar and be a fierce editor. You must have the ability to give great edits and provide feedback on any documents that crosses your desk. You should have a demonstrated ability of being able to write in different styles and switch brand voice/tone with ease.
You should have the ability to produce clean and attractive presentations. A cursory understanding of design basics, knowledge of content strategy, and effective email marketing is a plus.
As the gatekeeper of externally-facing messages, you’ll ensure that all content produced by Everywhere Agency embodies our expectations for excellence and is consistent with our brand voice.
Responsibilities
Create all content for our social media channels.
Assume responsibility for blog content editorial calendar. Assign writing tasks and oversee deadlines.
Continually refine Everywhere’s approach to content.
Support PR initiatives through strategic messaging.
Copy edit and guide the tone of all content produced in-house – from creative briefs for influencers to Everywhere’s social media posts.
Working in tandem with the Senior Content Strategist , you will help execute their vision for the content and work within the outlined strategies to produce award winning work.
Become an expert on clients’ businesses and maintain strong knowledge of category and emerging trends and technology by staying three steps ahead.
Submit to industry awards, speaking opportunities, external blogging opportunities, and potential media hits and track the outcomes.
Lead occasional brainstorms and creative meetings as needed.
Be a self-starter who ideates, creates and edits materials without constant supervision.
Set realistic deadlines for yourself and team members and ensure they are met.
Requirements
1-3+ years of experience
Background in journalism/PR/editorial/writing
Some agency/and or client service experience
Strong digital, mobile, and social media expertise
●
Writing
●
Match
●
Communication
●
Match
●
Editing
●
Match
●
Content Strategy
●
Match
●
Marketing
●
Match
●
Public Relations
●
Match
●
Social Media
●
No match
●
Online Content Creation
●
No match
●
Email Marketing
●
No match
●
Graphic Design
ite experience capturing and creating content.
