In the early 2000s, I held roles spanning sales, marketing, and operations while contributing to advertising, merchandising, and product development. These experiences—paired with executive-level exposure to wholesale and retail environments—built a solid foundation in market strategy, brand building, and consumer-focused product innovation.
In 2013, my focus shifted to consumer product design as part of The Pryde Group & Performance Manufacturing. I later joined Confluence Outdoor in 2017 as Product Designer and Creative Lead, supporting brands like Wilderness Systems, Perception, Dagger, and Boardworks. I then brought this expertise to iROCKER Inc., where I lead product design and support marketing creative to amplify brand storytelling.
With nearly 25 years of experience and a strong foundation in design and creative leadership, I bring a unique blend of strategic insight and hands-on expertise. With over a decade in product and brand design, I’m now seeking a senior role in Product Design, Brand Design, or Creative Leadership. I’m passionate about driving innovation, mentoring teams, and building brand experiences that connect with consumers and stand out in the market.