Garitt Rocha

GARITT ROCHA 301 Gibson Dr., 1122, Roseville, CA 95678 • - •-www.linkedin.com/in/garitt-rocha-383b2a101 Lead Marketing Writer, Author for Print and Digital Copywriter • Researcher • Editor Curator and lead copywriter for Apple Arcade. Previously an author, editor and researcher with 6+ years of experience and 15+ published books. Worked directly with major video game publishers including Nintendo of America, Epic Games, Bethesda Game Studios, and many more… KEY SKILLS Social Media Outreach Content Strategy Marketing for Paid Platforms Product Research Curation Digital Content Creation EXPERIENCE AND ACHIEVEMENTS APPLE INC., Cupertino, CA • February 2019 – March 2022 The world leader in consumer electronics and creators of the iPhone, iPad, Mac, and Apple TV. Curator, Apple Arcade (March 2020 – March 2022) Created strategies and featuring plans for regular title release cadence and major events like WWDC, GAAD, major holidays and our monthly tentpole game releases. Reviewed all video and art assets, offering key feedback before assets were displayed to our audience. Wrote articles for both the Today and Arcade tabs to boost engagement. Used deep knowledge of all titles in Arcade’s catalog to make featuring decisions and to create highly engaging game collections. Lead Copywriter, Apple Arcade (February 2019 – March 2020) Wrote, edited, and managed all marketing copy in and around Apple Arcade pre-launch. Also created dozens of articles for the Arcade tab. Worked with the Arcade marketing team, offering guidance on correct messaging and reviewed all digital advertising creative (banners, trailers, website takeovers, etc…) to ensure that copy aligned with current messaging. PRIMA GAMES, Roseville, CA • August 2012 – October 2018 An imprint of Penguin Random House—was the leading publisher of officially licensed strategy books. Author, Editor, Researcher (August 2012 – October 2018) Researched, wrote, and edited print and digital strategy books. Worked with the head of marketing to produce copy for a multitude of channels including web articles, social posts, and livestreaming. Developed project strategies, including content and page count, and collaborated with licensors, developers, and project managers to deliver high-quality products under strict deadlines. Developed more than 15 guides over a six-year career. Major Accomplishments: Was a key part of the team that launched Apple Arcade. Authored several Legend of Zelda strategy books including Wind Waker HD, Hyrule Warriors, and Triforce Heroes. Authored the Fallout 76 strategy book.