Gareth King

GARETH KING CONCEPTUAL CREATIVE | ART DIRECTOR | DESIGNER ABOUT ME SKILLS Being lucky enough to be creative for a job has seen me spend time at agencies in Melbourne, London, and back to Melbourne again, working across all disciplines - from TV to experiential and events, print to POS, digital, social and everything else in between. Adobe Creative Cloud Some highlights include helping time-poor Australian workers claw back lost social time through the power of cheese; launching a local retail space for a global sports giant by championing neighbouring small businesses instead; and promoting the global unveiling of a top-secret vehicle without ever mentioning or showing it. Creative Strategy I’ve worked on some of the world’s biggest brands (as well as some of the smallest), including Guinness, PUMA, Virgin Active, MINI, Barclays, Domino’s, Nestlé, Stella Artois, Microsoft, Mercedes-Benz and more. I’m currently on the lookout for new creative challenges in Melbourne or Sydney - or remote from anywhere. Art Direction Branding Brand Development Creative Direction Conceptual Thinking Digital Design Direct Marketing Graphic Design Identity Design InDesign Integrated Marketing Logo Design Photoshop Presentation Design Typography Visual Communication HELLO! 2 0 4 / 18 3 B R I D G E R OA D , R I C H M O N D V I C--ARTDIRECTOR.MELBOURNE LINKEDIN GARETH KING CONCEPTUAL CREATIVE | ART DIRECTOR | DESIGNER EXPERIENCE 0 8 / 19 - 0 3 - 21 SENIOR ART DIRECTOR H O S T / H AVA S MELBOURNE In this role I was responsible for creative ideation, leading the agency’s visual direction across all campaigns, and overseeing campaign execution across the agency’s range of clients, including PUMA, GWM HAVAL, SBS, Saputo and PZ Cussons. For more detail regarding this and any other role, please see my LinkedIn. 12 / 18 - 0 7 / 19 FREEL ANCE CREATIVE VA R I O U S AG E N C I E S MELBOURNE During this period, I freelanced as Lead Creative at various Melbourne agencies. Responsible for creative ideation, visual direction and graphic design for clients and brands including Mercedes-Benz and Five:AM. Experience continued on next page. • H elped time-poor Australian workers claw back lost social time through the power of cheese. • E ffectively unveiled a local retail space for a global sports giant by championing neighbouring small businesses instead. • S uccessfully launched a new vehicle (during a pandemic) for an automotive brand that had virtually no presence in the Australian market. GARETH KING CONCEPTUAL CREATIVE | ART DIRECTOR | DESIGNER EXPERIENCE 0 3 / 1 8 - 11 / 1 9 SENIOR ART DIRECTOR MCCANN WORLDGROUP MELBOURNE 0 8 / 14 - 0 9 / 17 ART DIRECTOR IRIS LONDON As a creative contractor at McCann Worldgroup, I was responsible for creative ideation and setting the visual direction for campaigns across the agency’s range of clients, including WorkSafe, Baker’s Delight, University of Melbourne and Yale. I joined Iris London in August 2014 as Art Director to provide creative ideation, visual direction and graphic design for integrated campaigns across the agency’s range of clients, including Guinness, Virgin Active, MINI, Barclays and Domino’s. Experience continued on next page. • H elped promote the global unveiling of a top-secret concept vehicle to packed crowds without ever mentioning or showing it. • C hanged perceptions of an globally-iconic beer through a wildly-successful B2B2C program. • A ttracted new customers to a famous fitness club chain by heroing the transformative powers of its own staff - from the receptionist to the trainers. GARETH KING CONCEPTUAL CREATIVE | ART DIRECTOR | DESIGNER EXPERIENCE 1 0 / 11 - 0 8 / 1 4 ART DIRECTOR MOMENTUM WORLDWIDE LONDON I joined Momentum London in October 2011 as Art Director to provide creative ideation, visual direction and graphic design for experiential and integrated campaigns across the agency’s range of clients, including Nestlé, Tesco, Stella Artois, Microsoft, American Express and more. • H elped reinvent an alcohol brand with a negative stigma by inserting it into the most unlikely environments. • A ssembled (to my knowledge, at the time) the first-ever series of toy review videos by kids, for kids. • S uccessfully launched one of the most controversial product reinventions from a global technology titan. 0 5 / 0 9 - 0 5 / 11 ART DIRECTOR CHE MELBOURNE For my first creative role, I joined the team at CHE Melbourne to provide creative ideation and visual direction in a primarily digital space for clients including Mazda, World Vision, Village Cinemas and more. GARETH KING CONCEPTUAL CREATIVE | ART DIRECTOR | DESIGNER EDUC ATION 0 3 / 0 6 - 11 / 0 9 RMIT UNIVERSITY MELBOURNE Bachelor of Communication (Creative Advertising). Graduated with Distinction. REFEREES DA M I A N ROYC E EXECUTIVE CREATIVE DIRECTOR H O S T / H AVA S - MELBOURNE HELLO! 2 0 4 / 18 3 B R I D G E R OA D , R I C H M O N D V I C- TIM HIGGINSON GENERAL MANAGER H O S T / H AVA S MELBOURNE - -ARTDIRECTOR.MELBOURNE LINKEDIN