Gareth Chiles

CV | GARETH JOHN CHILES Skälbyvägen 145, 17565, Stockholm -- PORTFOLIO Please click here EXPERTISE Copywriting Film script writing Editorial writing Brand, product & sales communication New product launches Digital Marketing SEO Direct Mail Customer Service VOCATIONAL TRAININGS September 2011 Berghs School of Communication: Strategic Speaking Skills & Conceptual Thinking Feb 2018 More Intenz Training Advanced Presentation Techniques April 2018 Owen Fitzpatrick Training Product Storytelling EDUCATION May – Aug 2001 Hirt & Carter Training Desktop Publishing Course Jan 1996 – Dec 1997 The Advertising College of Southern Africa (ADCO): Diplomas in Copywriting & Marketing LANGUAGES English – native Swedish – intermediate REFERENCES Available upon request. Freelance Senior Copywriter (Sweden) 03/2020 – current Main clients: ViroShield Sweden AB • concept & brand development • product communication. Skincity Sweden AB • company mission/vision • MAKETHEMAKE brand book. Connected-Kitchen (South Africa) • whitepaper • branding & sales communication. Senior Brand Copywriter (Sweden) Oriflame Cosmetics AB 02/2015 – 11/2019 • concepts for new product/brand launches • corporate brand copy for print, online and social media campaigns • scriptwriting for film production (launch teasers & brand films) • direction of voice over artists • leading concept/mood board pitches and presentations • close collaboration with external stakeholders – directors, producers, post-production, R&D. Senior Regional Copywriter (Sweden) Oriflame Cosmetics AB 05/2011 – 02/2015 • developing new catalogue concepts for EMEA markets • leading concept presentations to internal & external stakeholders • producing master-English copy for translation into 25 languages for international markets • analysing consumer insights and industry trends/competitors. Creative Manager (UK) The Bradford Exchange Ltd 03/2010 – 02/2011 • managing creative department output and deadlines • conceptualising new promotional formats for direct mailings (achieving response rates up to 6% – average being 1.5%) • driving concepts to improve new client response rates • recruitment. Senior Copywriter & Copy Lead (UK) The Bradford Exchange Ltd 06/2007 – 02/2011 • managing and mentoring junior copywriters • email campaigns and online product/ brand copy • print copy for catalogues, brochures, national press ads • conceptualising and writing new promotional formats for customer mailings • brand development • customer services letters • liaising with external suppliers, freelancers and offices throughout Europe and USA • recruitment. Freelance Editorial, Copywriting & Design (South Africa) 02/2006 – 06/2007 • 3 national editorials published – Cosmopolitan, GQ and The Property Magazine. • book editing and proofreading • magazine layout • corporate IDs • prop design. Senior Copywriter (South Africa) HomeChoice 03/2004 – 05/2007 • mentoring and managing junior writers • editorials for customer club magazine • long and short sales copy for direct mail, email and telephone sales campaigns • collaborating with various stakeholders from merchandising to marketing • developing new conceptual ideas for direct mailings. Graphic Designer/Copywriter (South Africa) JDB Advertising 10/2003 – 01/2004 • designing print work for ad campaigns • promotional copywriting • pitching work to new/existing clients. Designer & Layout Artist (South Africa) ComPress Digital Publishing 03/2002 – 09/2003 • book cover design • text design and layout • retouching • presenting creative concepts and finished art to clients.