Ganesh N.

Ganesh N Google Adwords Certified individual & Accredited Professional Bing Ads Phone: - Address: 34/28 , F1, 5th Trust Cross Street, Mandavelipakkam, Chennai - 600028 Email: - A Postgraduate in both Science & Engineering with a Solid understanding of Search engine marketing and proven skills in implementing the best practices in SEO/SEM. Sound knowledge of relevant keyword research to provide recommendations for improved quality score there by increasing the visibility of Ads to maximize the conversions Have a wide exposure to diverse areas of business from Supply Chain to Financials, involving Development/ Testing/Product Management of ERP solutions for different functional and operational areas Specialties: PPC , SEM , SEO, Product Management , Development & Testing of ERP and Software solutions EXPERIENCE Digital Marketing Specialist May 2017 - Present PPC | SEM | SEO Understand the business goal of the customer, plan and execute all SEM campaigns Account management of pay per click accounts in Google AdWords and Microsoft Bing Ads Assist the customer in the maintenance of keyword bids and monitor large keyword lists Monitor and administer web analytics dashboards, reports and key reporting tools Evaluate search results and optimize performance across the major search channels Determine ROI and profitability on search marketing efforts. Keep pace with Search engine/ PPC industry trends and developments Trained in Website design using WordPress and development of mobile apps Standard Chartered Bank , Chennai June 2014 - April 2017 (2 years 11 months) Senior Manager, Finance Systems Management Managed Peoplesoft GL Projects & GL Change management Oracle India , Bangalore July 2013 - June 2014 (1 year) Principal Product Manager Drove the GL Product end to end in Peoplesoft Financials Oracle India , Bangalore Senior Product Manager November 2005 - June 2013 (7 years 8 months) Lead Inventory & Cost Management in Peoplesoft FSCM Hexaware Peoplesoft ISC , Bangalore System Analyst August 2004 - November 2005 (1 year 4 months) Handled Product Management of Purchasing , Order management and Billing Products in Peoplesoft FSCM Saud Bahwan Group , Muscat May 1999 - August 2004 (5 years 4 months) Senior Executive Spearheaded the development and implementation of in-house products MAARS Software International Ltd July 1996 - May 1999 (2 years 11 months) Systems Executive Handled the development and implementation of MAARSMAN ERP EDUCATION Created using Resumonk - Online Resume Builder EDUCATION Indian Institute of Management, Kozhikode 2009 - 2010 Executive Education Program, Finance The Course imparted key skills required to make decisions regarding valuation of assets,hedging,trading and portfolio management that helps in managing a corporate , bank , financial institution or a regulatory organization Duke University 2016 - 2016 Data Analysis and Visualization - Tableau, Business Analytics Karnataka State Open University 2010 - 2012 Master of Technology (M.Tech), Information Technology Bharathidasan University Master of Science(M.Sc) , Computer Sc SKILLS Demonstrated success in executing product management strategies for oracle products Consistent ability to work with customers & implement projects seamlessly Worked in Large MNC's employing industry best business practices Fast learner & highly dependable with excellent attention to detail Excellent Communication, Analytical, Interpersonal & Presentation skills Created using Resumonk - Online Resume Builder 1994 - 1996